Author: Eleni Miliou

Victorinox - Brand Extension Project

Victorinox - Brand Extension Project

Another project for SSE, about a potential brand extension...


The Past and Present of Efficient Light Bulbs

The Past and Present of Efficient Light Bulbs

The market, challenges and opportunities of low-energy ligh...


Markets as Practice - Marketing School of Thought

Markets as Practice - Marketing School of Thought

Summary of articles and presentation of the main notions be...


Insperiences - Inside Experiences

Insperiences - Inside Experiences

This is another branding/ idea generation project for our B...


Findus - Branding project exercise

Findus - Branding project exercise

Project presentation for the Brand Management course at SSE...


Daimler chrysler ccm exam_40099

Daimler chrysler ccm exam_40099

Cross-cultural analysis of the failure of DaimlerChrysler's...