Author: Giuseppe Caltabiano

Marketing lessons from one of the major M&As in the energy and technology sectors.

Marketing lessons from one of the major M&As in the energy and technology sectors.

Marketing for M&A post-acquisitions. Presented at "8th Str...


Integrated Campaign and Branding Strategy: marketing lessons from one of the major M&As in the energy and technology sectors.

Integrated Campaign and Branding Strategy: marketing lessons from one of the major M&As i...

In January 2014 the energy management giant Schneider Elect...