Author: Rahul Ashok


"It's a saucy market" - The sauces category has grown at a CAGR of 13 percent over the last five years

"It's a saucy market" - The sauces category has grown at a CAGR of 13 percent over the la...

Article written by Rahul Ashok, (Senior Consultant, Datamon...


"Breakfast-er than ever before" - Quest for a quick and healthy meal is fast transforming the Indian breakfast menu

"Breakfast-er than ever before" - Quest for a quick and healthy meal is fast transforming...

Article written by Rahul Ashok, (Senior Consultant, Datamon...


"Derma Matter" - Specialist skincare brands are lending lustre to a rapidly expanding category

"Derma Matter" - Specialist skincare brands are lending lustre to a rapidly expanding cat...

Article written by Rahul Ashok, (Senior Consultant, Datamon...


"The expanding cookie jar" - Rapidly evolving consumer tastes and the growth of cookies as a category are fueling the rise of India's biscuit industry to new heights

"The expanding cookie jar" - Rapidly evolving consumer tastes and the growth of cookies a...

Article written by Rahul Ashok, (Senior Consultant, Datamon...


"Drink to health" - With carbonates fast losing fizz to healthier alternatives, the Indian soft drinks market is certainly one space to look out for

"Drink to health" - With carbonates fast losing fizz to healthier alternatives, the India...

Article written by Rahul Ashok, (Senior Consultant, Datamon...