Author: SPARK

A Campaign That Became A Community

A Campaign That Became A Community

What began as a VISIT FLORIDA campaign evolved into one of...

Unlocking the Visit Tampa Bay Brand

Unlocking the Visit Tampa Bay Brand

Unlocking a brand to stand out above the rest and change pa...


Finding Patters to Localize a Hotel's Experience

Finding Patters to Localize a Hotel's Experience

Leveraging a city's culture to influence the creation of a...


MarineMax

MarineMax

Analyzing the lives of boaters to uncover an authentic bran...


Increasing Foot Traffic Through Branding

Increasing Foot Traffic Through Branding

Taking a brand opportunity to reverse the trend of declinin...