Press Releases
BY Abhinav kp
 PRESS RELEASE are those reports which are prepared
by the company itself .
 They are written to inform the public about...
 Press Release are usually confused with Press Reports
 Press Reports are written by the correspondent of
newspaper wher...
 The purpose of a press release is to inform the public through
media.
 As press release are read by the general public,...
1. Interesting to reader : it should not only stress basic
information but also create interest among readers
2. Factual A...
4. Simple Language : press release should be written in
simple languages easily understandable to masses
5. Five W’s of Jo...
 PRE – WRITING STAGE
 Decide the theme of the writing
 The information's or facts collected to the theme should be
veri...
Writing stage
Focus on the theme of the story so
that its construction should be
marvelous
Be clear in preparing and
pr...
Rewriting Stage
 In the last stage , press release is
reviewed , revised and rewritten to
ensure that :
Its answers the...
Press releases for MBA 1st year mg ,
Press releases for MBA 1st year mg ,
Press releases for MBA 1st year mg ,
Press releases for MBA 1st year mg ,
of 13

Press releases for MBA 1st year mg ,

communication , MBA , fisat, mg, 1st year , press , 1st semester , 13 slides ,
Published on: Mar 4, 2016
Published in: Career      
Source: www.slideshare.net


Transcripts - Press releases for MBA 1st year mg ,

  • 1. Press Releases BY Abhinav kp
  • 2.  PRESS RELEASE are those reports which are prepared by the company itself .  They are written to inform the public about the important events occurring within a company or industry like change of M.D , declaration of dividends, etc.  They publicize the company and create positive impression in the minds of the readers. WHAT IS A PRESS RELEASE
  • 3.  Press Release are usually confused with Press Reports  Press Reports are written by the correspondent of newspaper whereas press release is prepared by the company itself.  In the case of Press Reports, the correspondent covers the events , analyses them and writes them in his own words. Press Release / Press Reports … are they the same ?????
  • 4.  The purpose of a press release is to inform the public through media.  As press release are read by the general public, it is essential to design the information with human interest so it should suit the wavelength of masses and appear interesting
  • 5. 1. Interesting to reader : it should not only stress basic information but also create interest among readers 2. Factual Accuracy : every statement of the press release should be accurate and clear 3. Brevity : press release should be brief as limited space is allowed for them by the newspaper ESSENTIALS OF A GOOD PRESS RELEASE
  • 6. 4. Simple Language : press release should be written in simple languages easily understandable to masses 5. Five W’s of Journalism :  WHO  WHAT  WHEN  WHERE  WHY
  • 7.  PRE – WRITING STAGE  Decide the theme of the writing  The information's or facts collected to the theme should be verified for the accuracy of the message  Facts to be recorded are searched and established after giving due consideration to the 5’W of journalism  Permission of the appropriate authority to release sensitive and selected information  Selection of appropriate news paper’s or magazines for covering press release STEPS IN WRITING PRESS RELEASE
  • 8. Writing stage Focus on the theme of the story so that its construction should be marvelous Be clear in preparing and presenting the facts Be specific in narrating the events
  • 9. Rewriting Stage  In the last stage , press release is reviewed , revised and rewritten to ensure that : Its answers the 5w’s Language is lively and creative Contents are concise Facts are accurate Matter is free from grammatical nd spelling errors

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