NAME DNA
A Compelling Approach to Brand Naming
What’s In A Name?
 A whole lot. Its an identity. In some cases it says who
you are and where you are from.
 It gives an ...
DNA Detectors
The perfect name is easy to spell and
pronounce.
A, B, C.
Clarity
 With a perfect name, nothing gets lost in its
translation/transliteration regardless of what language
your marke...
Emotive
 A perfect name captures both verbal and non-
verbal perspectives e.g. feeling, smell, taste.
Differentiates you from your competitors
Stand Out
The perfect name is durable and elastic across
time and cultures.
Durability
If it uncovers a wealth of ideas and
direction, it is a perfect name.
Jackpot!
You immediately feel a connection to a
perfect name.
Brand Connection
A perfect name is often flexible for
creative usage
Flexibility
Positive
Energy
Uncomplicated
Simplicity
Memorable
Unforgettable
Sonorous
Musical
The right name for your brand, does more
than just identify.
It speaks of the personality, the essence of
your company a...
The perfect name differentiates – it is not
cliché, it does not say “me too”.
Stand Up & Out
The perfect name is unique and “ownable”
- it can survive the most rigorous trademark
screening.
Unique
The perfect name often emerges from your
first instincts – it sometimes the most
obvious choice.
Instincts
The perfect name becomes a valuable and
tangible asset.
Name as Asset
The perfect name communicates the
personality of your product.
Proper Communication
The perfect name becomes a great brand
without trying too hard.
Name As Brand
The perfect name transcends geographical
boundaries, is culturally appropriate and
communicates effectively across langua...
When a person hears your name for the
first time he/she carries some
feelings/subliminal reactions.
It embodies certain ...
The perfect name has perfect rhythm.
Harmony
The perfect name communicates the
essence of your company. Its products, its
services.
Soul
The perfect name communicates without
overstating or shouting.
Subtlety
The perfect name helps your brand out in
the crowd.
Brand Apart
The perfect name is relevant.
Relevance
The perfect is affirmed by a smaller and
more efficient research effort.
Confirmation
The perfect name can spell success for
your company.
Success
The perfect name is often a brand new word or a
phrase – coined to communicate volumes about
who you are.
Innovation
Blueprint
 The perfect name is a conceptual blueprint
for your marketing communications.
Foundation
 The perfect name is the foundation of all your
marketing efforts.
Brand Support
 The perfect name sings the praises of your
product.
The perfect name is extensible, capable of
expanding with you as you grow.
Extensible
Thank You
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NAE DNA: WHAT'S IN A NAME?

MY THOUGHTS INSPIRED BY IBRAHIM ABUBAKAR ALMOST 7 YEARS AGO.
Published on: Mar 3, 2016
Published in: Business      Technology      
Source: www.slideshare.net


Transcripts - NAE DNA: WHAT'S IN A NAME?

  • 1. NAME DNA A Compelling Approach to Brand Naming
  • 2. What’s In A Name?  A whole lot. Its an identity. In some cases it says who you are and where you are from.  It gives an insight into your history and reputation in some instances.  Imagine a politician called Judas.  So a name can become a liability or where properly applied an asset.  It must also stand the test of time and cut across cultures just as Judas has for over 2000 years.  Name DNA provides the building blocks and offers best results.
  • 3. DNA Detectors
  • 4. The perfect name is easy to spell and pronounce. A, B, C.
  • 5. Clarity  With a perfect name, nothing gets lost in its translation/transliteration regardless of what language your markets speak.
  • 6. Emotive  A perfect name captures both verbal and non- verbal perspectives e.g. feeling, smell, taste.
  • 7. Differentiates you from your competitors Stand Out
  • 8. The perfect name is durable and elastic across time and cultures. Durability
  • 9. If it uncovers a wealth of ideas and direction, it is a perfect name. Jackpot!
  • 10. You immediately feel a connection to a perfect name. Brand Connection
  • 11. A perfect name is often flexible for creative usage Flexibility
  • 12. Positive Energy
  • 13. Uncomplicated Simplicity
  • 14. Memorable Unforgettable
  • 15. Sonorous Musical
  • 16. The right name for your brand, does more than just identify. It speaks of the personality, the essence of your company and its products. Essence
  • 17. The perfect name differentiates – it is not cliché, it does not say “me too”. Stand Up & Out
  • 18. The perfect name is unique and “ownable” - it can survive the most rigorous trademark screening. Unique
  • 19. The perfect name often emerges from your first instincts – it sometimes the most obvious choice. Instincts
  • 20. The perfect name becomes a valuable and tangible asset. Name as Asset
  • 21. The perfect name communicates the personality of your product. Proper Communication
  • 22. The perfect name becomes a great brand without trying too hard. Name As Brand
  • 23. The perfect name transcends geographical boundaries, is culturally appropriate and communicates effectively across languages. Trans Barriers
  • 24. When a person hears your name for the first time he/she carries some feelings/subliminal reactions. It embodies certain values and echoes already residing in the mind. Connection
  • 25. The perfect name has perfect rhythm. Harmony
  • 26. The perfect name communicates the essence of your company. Its products, its services. Soul
  • 27. The perfect name communicates without overstating or shouting. Subtlety
  • 28. The perfect name helps your brand out in the crowd. Brand Apart
  • 29. The perfect name is relevant. Relevance
  • 30. The perfect is affirmed by a smaller and more efficient research effort. Confirmation
  • 31. The perfect name can spell success for your company. Success
  • 32. The perfect name is often a brand new word or a phrase – coined to communicate volumes about who you are. Innovation
  • 33. Blueprint  The perfect name is a conceptual blueprint for your marketing communications.
  • 34. Foundation  The perfect name is the foundation of all your marketing efforts.
  • 35. Brand Support  The perfect name sings the praises of your product.
  • 36. The perfect name is extensible, capable of expanding with you as you grow. Extensible
  • 37. Thank You

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