Declan Coppinger<br />26th August 2011<br />Local Communities creating Local Jobs – food sector<br />
Outline<br />Importance of Local Producers	<br />Opportunities in the South East<br />Food in Tourism<br />Conclusions<br />
It’s about people… - PASSION, AMBITION<br />
Positive outlook <br />BordBia works with over 400 small food businesses with an annual turnover of some €400 million <b...
Consumers returning to local<br />Consumers are using local food producers to regain some of the trust they have lost<br /...
The Food & Drink market in the South East<br />Almost 1,400 outlets captured in database<br />Some 200 food producers iden...
Positive attitude towards local products<br />Strong interest in sourcing locally<br />High level of direct supply possibl...
More than one market channel…………<br />Market consists of different channels with varying requirements<br />Retail<br />Foo...
Report and Directories available on www.bordbia.ie<br />http://www.bordbia.ie/industryservices/information/publications/bb...
Food in Tourism<br />Tourists spent €2b on food & drink in Ireland in 2009<br />We have much to offer<br />Scenery and peo...
Our Food Image<br />Favourable image as natural unspoilt ‘green’ destination<br />Ireland ‘undersold’ as a food tourism de...
Some suggestionsQuality and Value, Availability, Authenticity<br />Community driven activity to expand the number and vari...
We are doing some of this already<br />Waterford Tall Ships Race<br />Dunmore East Festival of Food<br />Totally Tipperary...
Support from retailers and foodservice operators<br />Potential to be champions for local produce<br />Shop windows<br />M...
Conclusions<br />
Conclusions<br />Consumers want to support local producers<br />Sizeable market with openness to local sourcing<br />Estab...
Work together to boost presence and awareness of local produce<br />Selling the local message – both producers and retaile...
26th August 2011<br />Local Communities creating Local Jobs – food sector<br />
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National Jobs Conference Dunhill - Declan Coppinger Bord Bia

Declan Coppinger, Bord Bia. How local Communities Create Jobs. Food Sector Opportunities. In Association with Dunhil rural Enterprises; Waterford County Council and INTERREG ACTION.
Published on: Mar 3, 2016
Published in: Business      Technology      
Source: www.slideshare.net


Transcripts - National Jobs Conference Dunhill - Declan Coppinger Bord Bia

  • 1. Declan Coppinger<br />26th August 2011<br />Local Communities creating Local Jobs – food sector<br />
  • 2. Outline<br />Importance of Local Producers <br />Opportunities in the South East<br />Food in Tourism<br />Conclusions<br />
  • 3. It’s about people… - PASSION, AMBITION<br />
  • 4. Positive outlook <br />BordBia works with over 400 small food businesses with an annual turnover of some €400 million <br />Over 70 per cent viewed the prospects in 2011 as good or very good<br /> Optimistic about increasing employment<br />
  • 5. Consumers returning to local<br />Consumers are using local food producers to regain some of the trust they have lost<br />‘naturalness’ and food that is just ‘better’<br />Local food perceived as small scale<br />
  • 6. The Food & Drink market in the South East<br />Almost 1,400 outlets captured in database<br />Some 200 food producers identified<br />Estimated food and drink purchases approaching €30m weekly at operator buying prices<br />
  • 7. Positive attitude towards local products<br />Strong interest in sourcing locally<br />High level of direct supply possible<br />Retail - 92%<br />Foodservice - 98%<br />Large market on your doorstep!<br />
  • 8. More than one market channel…………<br />Market consists of different channels with varying requirements<br />Retail<br />Foodservice<br />Producers<br />Need to research potential market(s)<br />
  • 9. Report and Directories available on www.bordbia.ie<br />http://www.bordbia.ie/industryservices/information/publications/bbreports/pages/directories.aspx<br />
  • 10. Food in Tourism<br />Tourists spent €2b on food & drink in Ireland in 2009<br />We have much to offer<br />Scenery and people main appeal but “a variety of good food” is an important factor in considering Ireland<br />Growth in cookery schools, farmers markets, food fairs<br />
  • 11. Our Food Image<br />Favourable image as natural unspoilt ‘green’ destination<br />Ireland ‘undersold’ as a food tourism destination<br />Food imagery not well represented in promotional literature<br />Difficult to easily find locally produced foods on menus<br />High customer satisfaction but issues around price<br />
  • 12. Some suggestionsQuality and Value, Availability, Authenticity<br />Community driven activity to expand the number and variety of food related experiences<br />Maximise the potential for visitors to sample locally produced products. Ensure a unique and distinctive Irish flavour<br />Ensure the quality of food and service offered is of consistently high standard and competitively priced<br />
  • 13. We are doing some of this already<br />Waterford Tall Ships Race<br />Dunmore East Festival of Food<br />Totally Tipperary – Cloughjordan<br />Tipp Food Producers Long Table Dinner<br />Taste of Dublin<br />Atlantic Way – Spudfest<br />The 315° Foods Initiative <br />GIY (Grow It Yourself) Gathering 2011<br />
  • 14. Support from retailers and foodservice operators<br />Potential to be champions for local produce<br />Shop windows<br />Menus<br />Leaflets etc<br />
  • 15. Conclusions<br />
  • 16. Conclusions<br />Consumers want to support local producers<br />Sizeable market with openness to local sourcing<br />Establish your USP<br />Focus on how to build awareness/presence locally<br />
  • 17. Work together to boost presence and awareness of local produce<br />Selling the local message – both producers and retailers/foodservice operators, tourist destinations<br />Making the most of the opportunity<br />
  • 18. 26th August 2011<br />Local Communities creating Local Jobs – food sector<br />

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