Desktop Education for
Parks and Recreation
Welcome and Sign-In
• Sign in with:
– Your Agency Name and
the number of people...
POLITICAL SAVVY:
Or, how to win friends and
influence people AND benefit
your parks and recreation
department!
Presented b...
Rosemary Cameron
Public Affairs Consultant
Who’s talking?
Let’s get started!
YES or NO?
Did you do your
Pre-Webinar
Assignment?
• In your chat box, please share
the name of your State
Assembly Member/State
Senator?
• Did you have to look their
names ...
TRUE or FALSE
Most or all of the people in our group
knew the name of their State Legislators
without having to look them ...
Let’s take a look at your
Make and Take Handout
• Use the template to plan your
department’s/district’s
Government/Legisl...
• Parks and Recreation
departments/agencies operate within a
broader political context—what does that
mean?
• Who are your...
Think about it like marketing….
• Parks and Recreation agencies operate in
a political environment, impacted by
decisions ...
What the Legislature givith, the
Legislature can take away!
– Property tax shifts to the State—it happened!
– Prop 218—add...
“Super Board”
Assembly Member Senator
City Council
Bd. of Sup.
Bd. of Directors
Park & Rec Commission
City
County
Special ...
Think about other key strategic
stakeholders
• Chamber of Commerce
• Service Clubs
• Other community organizations
• Envir...
What are we missing?
Take ONE minute to discuss
and share in your chat box.
• Share some examples of some other
strategic ...
Let’s circle back to the
general public.
We’re not forgetting them!
The residents of your
city/township/county/special
dis...
And, let’s not forget your
internal stakeholders!
• City Council/Board of Supervisors/Board
of Directors
• City/County/Gen...
Moving forward to action…
There are two distinct tracks for action:
1. General awareness of Recreation and
Park Department...
The Make and Take is all
about tactics.
Let’s take a minute to talk about how you
can build out the Legislative/Governmen...
Let’s talk tactics for Track 1
• You might consider General Awareness
part of your overall “branding” efforts or
just plai...
Expand your mailing list
• Include State Legislators, their district
office staff and strategic stakeholders in all
commun...
Encourage more informal visits
• Invite Legislators and their staff to tour a
facility or visit a program…..lunch at the
S...
Request a speech
• Invite your Legislator to be a speaker at a
dedication or special event
• Make the invitation early
• P...
Use social media
• Connect to your legislators through social
media…..they are there!
Strategic Community Outreach
Volunteer to speak at community,
environmental and service organizations
and network while yo...
Track 2--Advocacy
• Starts with relationship building
• Move, over time to taking positions on
legislation and actively ad...
Meet with your Legislators
in person
• Schedule an annual meeting—district office
may be easiest location
• Always bring p...
Get to know your
Legislator’s staff
• Schedule annual meetings with district
staff and Capitol staff
• Always bring printe...
Hold an informal event for
Legislative staff
• Include other State or Federal agency staff
you work with regularly
• Make ...
Get familiar with the CPRS
Legislative Program
• Review CPRS Legislative Committee
priorities
• Review bills being support...
Get involved—become an
advocate!
• CPRS has a day to day presence in the
Capitol
• But, our individual involvement is need...
Parks and Recreation has what
it takes!
• Parks and Recreation offers Legislators
just what they need and want----
1. Posi...
Questions?
Contact Rosemary:
ROSEMARY CAMERON
PUBLIC AFFAIRS
CONSULTING
rlcameron@comcast.net
415-218-5180
of 32

Political Savvy for California's Parks and Recreation Professionals

Rosemary Cameron, Public Affairs Consultant shares strategies to win friends and influence leaders.
Published on: Mar 4, 2016
Published in: Government & Nonprofit      
Source: www.slideshare.net


Transcripts - Political Savvy for California's Parks and Recreation Professionals

  • 1. Desktop Education for Parks and Recreation Welcome and Sign-In • Sign in with: – Your Agency Name and the number of people watching/attending the webinar from your agency today – What is the name of the person who will be inputting answers into the webinar application Please complete your Pre-Webinar assignment before we begin. 1
  • 2. POLITICAL SAVVY: Or, how to win friends and influence people AND benefit your parks and recreation department! Presented by Rosemary Cameron Make and Take
  • 3. Rosemary Cameron Public Affairs Consultant Who’s talking?
  • 4. Let’s get started! YES or NO? Did you do your Pre-Webinar Assignment?
  • 5. • In your chat box, please share the name of your State Assembly Member/State Senator? • Did you have to look their names up? Let’s Review--Pre-Webinar Assignment
  • 6. TRUE or FALSE Most or all of the people in our group knew the name of their State Legislators without having to look them up. Please type the names of some of your Assembly Members and Senators IN THE CHAT BOX. Pre-Webinar Assignment—Part Two Click and Share
  • 7. Let’s take a look at your Make and Take Handout • Use the template to plan your department’s/district’s Government/Legislative Outreach strategy. • Fill in the blanks with specific activities that meet your local situation. • Word version is included in your e-mails from iLinc.
  • 8. • Parks and Recreation departments/agencies operate within a broader political context—what does that mean? • Who are your key external stakeholders? • Parks and Recreation departments/agencies possess key strategic positioning strengths—what are they? • How to get started—low hanging fruit! Here’s what we’ll be focusing on:
  • 9. Think about it like marketing…. • Parks and Recreation agencies operate in a political environment, impacted by decisions made by State Legislators and the Governor.
  • 10. What the Legislature givith, the Legislature can take away! – Property tax shifts to the State—it happened! – Prop 218—added 2/3 vote requirement for assessment district maintenance funding. – Do you even remember the last State Park Bond Act?
  • 11. “Super Board” Assembly Member Senator City Council Bd. of Sup. Bd. of Directors Park & Rec Commission City County Special Dist. City Mgr./County Mgr. Park & Rec Dir./Gen. Mgr. Staff--You!
  • 12. Think about other key strategic stakeholders • Chamber of Commerce • Service Clubs • Other community organizations • Environmental organizations • Hospitals and health care organizations • County Board of Supervisors
  • 13. What are we missing? Take ONE minute to discuss and share in your chat box. • Share some examples of some other strategic stakeholder groups or individuals that you believe are important to your parks and recreation agency. • Are any of you currently reaching out to these types of organizations or individuals?
  • 14. Let’s circle back to the general public. We’re not forgetting them! The residents of your city/township/county/special district will always be your priority and your top stakeholders.
  • 15. And, let’s not forget your internal stakeholders! • City Council/Board of Supervisors/Board of Directors • City/County/General Manager and staff • Parks and Recreation Commission • Volunteers
  • 16. Moving forward to action… There are two distinct tracks for action: 1. General awareness of Recreation and Park Department/District and its many benefits 2. Advocacy on behalf of parks and recreation related legislation and issues
  • 17. The Make and Take is all about tactics. Let’s take a minute to talk about how you can build out the Legislative/Government Relations Outreach Plan Template to fit your Department/Agency’s needs and staff resources…
  • 18. Let’s talk tactics for Track 1 • You might consider General Awareness part of your overall “branding” efforts or just plain good communications. • But, it’s really a systematic and ongoing effort to communicate with priority stakeholders as well as state legislators.
  • 19. Expand your mailing list • Include State Legislators, their district office staff and strategic stakeholders in all communications such as program guides, newsletters, invitations • Don’t forget volunteers— make them feel like “insiders”
  • 20. Encourage more informal visits • Invite Legislators and their staff to tour a facility or visit a program…..lunch at the Senior Center is always a good idea!
  • 21. Request a speech • Invite your Legislator to be a speaker at a dedication or special event • Make the invitation early • Provide key messages
  • 22. Use social media • Connect to your legislators through social media…..they are there!
  • 23. Strategic Community Outreach Volunteer to speak at community, environmental and service organizations and network while you’re there!
  • 24. Track 2--Advocacy • Starts with relationship building • Move, over time to taking positions on legislation and actively advocating
  • 25. Meet with your Legislators in person • Schedule an annual meeting—district office may be easiest location • Always bring printed information about your department/agency
  • 26. Get to know your Legislator’s staff • Schedule annual meetings with district staff and Capitol staff • Always bring printed information about your department/agency—highlight accomplishments, summarize challenges
  • 27. Hold an informal event for Legislative staff • Include other State or Federal agency staff you work with regularly • Make it casual and fun • Say “thanks” for their hard work!
  • 28. Get familiar with the CPRS Legislative Program • Review CPRS Legislative Committee priorities • Review bills being supported and opposed • Understand how a bill becomes a law • www.cprs.org
  • 29. Get involved—become an advocate! • CPRS has a day to day presence in the Capitol • But, our individual involvement is needed to influence the 80 Assembly Members and 40 Senators • All the information you need is at: www.cprs.org, click on “Advocacy”
  • 30. Parks and Recreation has what it takes! • Parks and Recreation offers Legislators just what they need and want---- 1. Positive, upbeat programs 2. Big events with lots of people (voters) 3. Great photo ops
  • 31. Questions?
  • 32. Contact Rosemary: ROSEMARY CAMERON PUBLIC AFFAIRS CONSULTING rlcameron@comcast.net 415-218-5180

Related Documents