Narendra Modi
Integrating From #NaMo4PM to #PMOIndia
AKASH PATIL CMBA4
Situation Analysis
Internet
& Youth
Falling
Congress
Importance
of Digital
Marketing
Campaign Objectives
Congress Free India
Position #BrandModi among Indians
Reflect the achievements in Gujarat
A ray of...
Communication Objectives
Optimum use of Social Media
Create social media advocates
Excessive content publishing
Establ...
Digi-Print, Brand Modi
Facebook
NaMo Official:
16M+ Likes
Fb.com/iSupportNamo:
3.6M+ Likes
Fb.com/iWantModi:
99K+ Likes
Fb...
Strategies
Create the desired image
Direct interaction with the Public
Flush negative content from Search Engines
Digi...
Execution
Result
 Historic 282 LS Seats
 76K congratulation Tweets
 320K tweets using @narendraModi
 India’s most retweeted Twee...
BRAND Modi
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BRAND Modi

First of all respect for this great legend, NAMO ! This presentation is about Marketing strategies adopted by team to promote NAMO during Lok Sabha elections 2014. Starting with Situation analysis, Campaign objectives, Communication Objectives, Digital Print & Brand Modi followed by Strategies, Execution and End Results, makes this presentation best in the category!! Explore to find out more!
Published on: Mar 3, 2016
Published in: Marketing      
Source: www.slideshare.net


Transcripts - BRAND Modi

  • 1. Narendra Modi Integrating From #NaMo4PM to #PMOIndia AKASH PATIL CMBA4
  • 2. Situation Analysis Internet & Youth Falling Congress Importance of Digital Marketing
  • 3. Campaign Objectives Congress Free India Position #BrandModi among Indians Reflect the achievements in Gujarat A ray of hope
  • 4. Communication Objectives Optimum use of Social Media Create social media advocates Excessive content publishing Establishing a clean image
  • 5. Digi-Print, Brand Modi Facebook NaMo Official: 16M+ Likes Fb.com/iSupportNamo: 3.6M+ Likes Fb.com/iWantModi: 99K+ Likes Fb.com/NamoforPM: 1.7M+ Likes Twitter NaMo Official: 4.64M+ Followers Google + +Narendra Modi 1,378,877 followers 104,777,706 views Narendra Modi Official Website: 6188th most visited website in the world. 269th most visited website in India. YouTube Narendra Modi Official Channel 1,63,348 subscribers 19,293,207 views
  • 6. Strategies Create the desired image Direct interaction with the Public Flush negative content from Search Engines Digital space creation
  • 7. Execution
  • 8. Result  Historic 282 LS Seats  76K congratulation Tweets  320K tweets using @narendraModi  India’s most retweeted Tweet  64,919 RTs, 40,246 Favourites

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