Published on: Mar 4, 2016
Transcripts - Priceeee
● I carried out a questionnaire on 20 people within my target audience to see how much theyre willing to pay for a typical R&B magazine;● The results on the graph show that the target audience prefers buying magazines at the price of £1-£2. This shows that this of audience are on a tight budget as many are students and within the D/E category.
Existing R&B MagazinesVibe Initial Cost: £4.99 - £3.11 Genre: R&B/Hip Hop/Rap Circulation: 800,000 Target Audience: Between 18-35 This audience is much more older than mine therefore the cost is higher as this target audience would fit into the B/C category and would be able to afford more expensive magazines being in full time/part time employment.
XXL Initial Cost: $3.95 Genre: R&B/Rap Target Audience: Between 20-35 Mostly attracts males; around 80% This magazine also attracts an older audience therefore the price is moderatively expensive.
In conclusionAlthough the R&B magazines I have used to aspire me with my ownmagazine, I am setting the price of my magazine far more cheaper thanthese as my magazine is more shorter and more straight to the point,The cost for Vibe magazine is $4.99 which is equivalent to £3.11, this isquite expensive for a magazine, however the target audience for Vibemagazine is more varied where as mine is constructed for ages ranging15-25 therefore I am willing to charge a cheaper price for my magazinefor the wellbeing of the audience, as taking into consideration theresearch I have done over the demographics of my audience being in theD and E category, the price of £1.20 seems a reasonable and affordableprice as a fair amount of my audience are students therefore are in fulltime education and do not recieve an income to purchase a magazinemore than this price.I have also decided the frequency of my magazine to be publishedweekly, as many other magazines are weekly and it help the reader keepinterest in the magazine creating a greater profile as they would buy itevery week.