Alyssa Potratz
H & M
About H&M
 First store opened in Sweden in 1947
 First store opened in the US in 2000
“To us, design, quality and
sustainability are not a question
of price: we should always offer
inspiring fashion with
unbe...
Target Audience
 Men andWomen ages 18-25
 Transitioning into a professional lifestyle
 Affordable prices
KPI
 Increase same store sales by 15%
 Student Discount
 “Back-To-School” Sale
BIGIdea
 MobileApplication
 See new trends
 Link people near your or at your school
Tools and Tactics
 Facebook
 Twitter
Tools and Tactics Continued
 Instagram
 Blogging
Budget
 $500,000 monthly
 Four months planning
 500 Hours of work
Summary
 Connecting students at schools across the country
 Showing trends from in store products
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H & M

NMDL Presentatioin
Published on: Mar 3, 2016
Published in: Education      
Source: www.slideshare.net


Transcripts - H & M

  • 1. Alyssa Potratz H & M
  • 2. About H&M  First store opened in Sweden in 1947  First store opened in the US in 2000
  • 3. “To us, design, quality and sustainability are not a question of price: we should always offer inspiring fashion with unbeatable value for money.”
  • 4. Target Audience  Men andWomen ages 18-25  Transitioning into a professional lifestyle  Affordable prices
  • 5. KPI  Increase same store sales by 15%  Student Discount  “Back-To-School” Sale
  • 6. BIGIdea  MobileApplication  See new trends  Link people near your or at your school
  • 7. Tools and Tactics  Facebook  Twitter
  • 8. Tools and Tactics Continued  Instagram  Blogging
  • 9. Budget  $500,000 monthly  Four months planning  500 Hours of work
  • 10. Summary  Connecting students at schools across the country  Showing trends from in store products