PRESS RELEASE
November 2014
Fashion Colors Spring/Summer 2015
This spring ARTDECO is emphasizing a harmonious liaison betw...
The perfect combination of three soft pastel colors with a fine finish provides the fragrance-
free Blush Couture "creativ...
The creamy texture of the Perfect Color Lipstick pampers the skin with nourishing waxes
and oils. Vitamin E protects again...
of 3

Artdeco colors spring summer 2015 eng.pdf press release fashion colors spring summer 2015 eng

Artdeco sping summer 2015
Published on: Mar 4, 2016
Published in: Lifestyle      
Source: www.slideshare.net


Transcripts - Artdeco colors spring summer 2015 eng.pdf press release fashion colors spring summer 2015 eng

  • 1. PRESS RELEASE November 2014 Fashion Colors Spring/Summer 2015 This spring ARTDECO is emphasizing a harmonious liaison between fashion and cosmetics. ARTDECO’s new spring/summer look has been produced in collaboration with the designer Emilio de la Morena. Emilio created the vernal beauty box design for ARTDECO as a tribute to the Swiss artist and architect Max Bill and his 1932 painting "Die grafische Reihen". Emilio de la Morena, Creative Director of the brand of the same name, founded his label in 2005. It combines Spanish craftsmanship with a London aesthetic. The brand stands for matte, luxurious materials of silk and wool with subtle embellishments. His vision is to create clothes that flatter every woman and highlight the elegance of the female form. The designer’s background harks back to the history of sculpture. Emilio has been influenced by the simple geometric shapes of the Bauhaus design era. The State Bauhaus (1919-1933) was founded as an art school and is now regarded worldwide as the home of classical modernism. Emilio de la Morena’s first collection in 2007 won the "New Generation Award" and was purchased for a permanent exhibition as a part of the textile museum in Barcelona (Museu Tèxtil i d’Indumentària). For spring 2015 Emilio de la Morena is presenting his latest fall/winter collection at London Fashion Week. Emilio is a sought-after designer even among celebrities. The products in the new Fashion Colors Spring/Summer 2015 Emilio de la Morena collection convince with delicate rose, subtle apricot, vibrant pink and pastel mint. A particular highlight of the collection is the eyeshadow and blusher box designed by the designer. The refillable Double Finish, a matte finish makeup cream with vitamin E and UV filters leaves a soft, velvety feeling on the skin. This is creamy upon application and slightly powdery on the skin. The fragrance- and mineral oil-free No. 10 "sheer sand" Double Finish with convenient mirror box is suitable for all skin types, especially for combination skin.
  • 2. The perfect combination of three soft pastel colors with a fine finish provides the fragrance- free Blush Couture "creative expression". The light texture can applied gently. The mineral oil- and paraben-free blusher convinces with its brilliant color and good hold. The box motif with the vernal colors is pressed onto the powder in relief. The silky Eyeshadows can be applied gently and softly. The eyes are radiant in the spring shades No. 60 "pearly milky mint", No. 81 "pearly summer lilac", No. 95A "pearly soft pink" and in No. 109 "pearly snowdrop". The limited edition Beauty Box Quattro in a vernal design is ideal for storing eyeshadow and is particularly convenient for travel. When combined, the Beauty Box Quattro and the Blush Couture form an artistic union. The Soft Eye Liner waterproof is ideal for intensifying the upper lashes and contour of the lower eyelid. Thanks to its advanced formulation this eyeliner pencil is extremely durable, smudge-proof and waterproof. The liner in No. 61 "graphic green" emphasizes the eyes in a shimmering, metallic mint green. The new No. 1 "black" Volume Supreme Mascara provides a stunning verve and intense volume. The flexible kaleidoscopic brush separates the lashes perfectly and fans them out. The narrow tapered tip of the rubber brush allows the mascara to be applied even to the smallest lashes on the eye. The movable, prong-shaped aligned bristles make the lashes long and thick. The Volume Supreme Mascara, which last up to 10 hours, is suitable for sensitive eyes and contact lens wearers and has been clinically tested. Skin compatibility is dermatologically confirmed. The waterproof Soft Lip Liner waterproof prevents the lipstick from smearing and impresses thanks to its newly developed formulation for ultimate durability. The lip contour can be traced accurately and well concealed after application using No. 81 "soft pink". Skin compatibility is dermatologically confirmed. The pleasantly scented Art Couture Lipstick conjures up a perfectly maintained and sensual finish. Natural extract of hops nourishes the delicate skin and keeps it smooth. This spring the lipstick seduces in No. 268 "cream soft pink", a vibrant pink, and in No. 290 "cream pink water lilly", a delicate apricot.
  • 3. The creamy texture of the Perfect Color Lipstick pampers the skin with nourishing waxes and oils. Vitamin E protects against free radicals and moisture loss. In No. 01 "strawberry red", a lush strawberry red, and in No. 91A "soft pink", a bright pink, the Perfect Color Lipstick coats the lips in intense color. The Lip Brilliance with flock applicator ensures a speedy application. Encapsulated collagen and hyaluronic acid support the firmness of the skin of the lips. The lips gleam seductively in No. 03 "brilliant strawberry red" and in No. 62 "brilliant soft pink". The Art Couture Nail Lacquer, a high-tech nail lacquer, allows for a long-lasting, brilliant shine thanks to patented ingredients. The high pigment content ensures rich colors with high opacity. The highly effective gel-based film formers provide a short drying time. The length, width and rounding of the brush made of high-quality Tynex fibers guarantees speed, a high level of precision and flawless polished nails. Nourishing active ingredients such as amino- peptides, panthenol, vitamins A, C and E and phycocorail, a moisturizing algae extract, improve the nail structure. The spring look is achieved by the colors No. 605 "couture snowdrop", a pure white, No. 623 "couture rose bloom", a delicate pink, No. 629 "couture begonia bloom", a light apricot, and No. 830 "couture milky mint", a subtle mint. With No. 720 "couture pink water lilly", a vibrant pink, and with No. 860 "couture summer lilac", a bright blue-purple, the nails become eye-catching.

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