Cleanliness
3.0
first thoughts on brand’s strategy
insight
In Romania if you have the money to buy expensive cleaning equipment,
you also have the money to hire someone to c...
This woman has little time
on her side
which she wants to fill with:
MEANINGFUL EXPERIENCES
FUN ACTIVITIES
QUALITY TIME WITH HER FAMILY
PROFESSIONAL COURSES AND
READINGS
AND SHE PAYS THIS
WOMAN
TO TAKE CARE OF HER
HOUSE,
WHILE SHE IS AWAY
problem
why would anyone pay a lot of money for
something they don’t even get the chance to use?
now let’s go back to what we know
brand’s background
TARGET=families
POLTI
BRAND VALUES
recyclable
environmental-conscious
innovative
safe and responsible
family-friendly
How can we use POLTI
brand values to get closer to
our target?
1. Know your audience
Parents want the best for their children in
terms of health, well-being and safety
They eat healthy with organic food
Clutter less, simplify more
Seek natural play environments
Use non-toxic cleaning products
2. Offer something valuable to your audience
(e.g. solve a problem they face)
One current issue in urban, modern households
remains:
DUST
DUST mites are
responsible for
allergies and asthma.
Mites are found in
mattresses, bedding,
carpets.
families POLTI
value
product innovation
children’s education and safety
can help
Dust is one strong cause to fight against
which can bring
families and Polti closer
Product
attributes
Families
need
- Ste...
The strategy in 3 easy steps
Talk to the parents About their
houses
But actually about
their kids
And tell them
about Polti
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Polti brand presentation

Branding presentation for Polti brand.
Published on: Mar 4, 2016
Published in: Business      
Source: www.slideshare.net


Transcripts - Polti brand presentation

  • 1. Cleanliness 3.0 first thoughts on brand’s strategy
  • 2. insight In Romania if you have the money to buy expensive cleaning equipment, you also have the money to hire someone to clean your house.
  • 3. This woman has little time on her side which she wants to fill with:
  • 4. MEANINGFUL EXPERIENCES FUN ACTIVITIES QUALITY TIME WITH HER FAMILY PROFESSIONAL COURSES AND READINGS
  • 5. AND SHE PAYS THIS WOMAN TO TAKE CARE OF HER HOUSE, WHILE SHE IS AWAY
  • 6. problem
  • 7. why would anyone pay a lot of money for something they don’t even get the chance to use?
  • 8. now let’s go back to what we know
  • 9. brand’s background
  • 10. TARGET=families
  • 11. POLTI BRAND VALUES
  • 12. recyclable environmental-conscious innovative safe and responsible family-friendly
  • 13. How can we use POLTI brand values to get closer to our target?
  • 14. 1. Know your audience
  • 15. Parents want the best for their children in terms of health, well-being and safety
  • 16. They eat healthy with organic food
  • 17. Clutter less, simplify more
  • 18. Seek natural play environments
  • 19. Use non-toxic cleaning products
  • 20. 2. Offer something valuable to your audience (e.g. solve a problem they face)
  • 21. One current issue in urban, modern households remains:
  • 22. DUST
  • 23. DUST mites are responsible for allergies and asthma. Mites are found in mattresses, bedding, carpets.
  • 24. families POLTI value product innovation children’s education and safety can help
  • 25. Dust is one strong cause to fight against which can bring families and Polti closer Product attributes Families need - Steam & water natural system to prevent dust from spreading; - Latest cleaning technology; - Low energy consumption - Dust-free, hair-free home environment; - Safety and hygiene; - Environmental friendly products;
  • 26. The strategy in 3 easy steps Talk to the parents About their houses But actually about their kids And tell them about Polti

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