Popular Chips
WE HAVE THE FASHIONISTAS
IT GIRLS/BOYS, SCENE-STEALERS AND
TEKKIES THAT YOU'RE LOOKING FOR
TO PROMOTE YOUR B...
Popular Chips (pŏp′yə-lər chĭps)
n. Social-made individuals that, in a matter of minutes,
reach and influence thousands of...
WE ARE A WORLDWIDE SOCIAL MEDIA ADVERTISING
AGENCY BASED IN SINGAPORE AND LONDON.
We specialize in finding social media st...
We are dedicated in finding attention-
grabbing social accounts around
the globe.
We manually search for social
influencer...
WE HAVE GLOBAL COVERAGE AND PORTFOLIO TO SUIT
ANY NEED OF TARGETING
GEO…
Popular Chips FOLLOW US
INDUSTRY
GENDER & AGE
…
…
Popular Chips FOLLOW US
TYPE A
FLAT MATERIAL
HOW WE ADVERTISE
• FAST DEPLOYMENT
• COST EFFECTIVE
10,028 likes
Popular Chips FOLLOW US
TYPE B
CUSTOM PHOTO
• BEST IMPACT
• HIGH REDEMPTION
122,177 likes
Popular Chips FOLLOW US
HUMAN TOUCH
Brands and popular chips directly speak
to us via email, Skype, WhatsApp and
phone.
We have an internal-use-on...
ANALYTICS
WHO ARE THE REAL INFLUENCERS?
Popular Chips FOLLOW US
HOW TO MEASURE SOCIAL STARS
More followers is not always better.
Comparing, for example, Cara Delevingne and
Kim Kardashia...
THE RELEVANT FIGURES
Our social algorithm elaborates the
following factors:
1. N° of followers
2. Average likes
3. Average...
THE RELEVANT FIGURES
The last two metrics (FPL and FPC) are
essential in understanding the audience’
s quality of any infl...
THE SCORES
The social algorithm, by interconnecting the
factors, originates two quality outcomes:
- Quality score: It indi...
FOR THE PUBLIC
Nowadays almost everyone has a social
account and it’s not always easy to
understand how much should someon...
++KICKSTARTER CASE HISTORY
Popular Chips FOLLOW US
CASE HISTORY
PROMOTION OF A KICKSTARTER PROJECT:
FLYKLY SMART PED
Details:
- Kick assisted e-bike
- Reaches funding goal
-...
CAMPAIGN BRIEF
UNITED STATES ,
CANADA, UK, REST OF
EUROPE
FEMALE/MALE
YOUNG <40 years old
TECH, ENTERTAINMENT
SPORTS
TRAVE...
THE INFLUENCER
@lokistagram
530K followers
The Canadian Instagram influencer is famous for his
creativity to create fun an...
THE RESULTS
Our Art Team prepared a Photoshopped image of
Loki in his basketball suit riding the Smart Ped.
Ad posts usual...
XXLEXTRA SERVICES
Popular Chips FOLLOW US
Sending physical products to popular chips greatly increases the
success of any advertising message.
We act as a distribut...
MARKETING COMMUNICATION ≠ SOCIAL COMMUNICATION
Aiming to achieve the best results when
using flat materials?
Our Art Direc...
POP IT UP!
We manage and run pop-up events to help introduce more
people to your business.
If you are a start-up, pop-ups ...
:) SAY HELLO
Popular Chips FOLLOW US
CURIOUS?
We live and breath “mobile digital”. Hence, reaching us is not
that difficult. You find us here:
E-mail: info@pop...
Whatsapp: +65 8276 9401
Phone: +65 67018542
Instagram: @popularchips
Popular Chips is a division of Gimucco PTE. LTD. ©201...
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Popular Chips - Instagram Talent Scout Agency

Corporate presentation of Popular Chips, one of the largest Talent Scout Agencies focused on Instagram to bring Influencers and Brands together.
Published on: Mar 4, 2016
Published in: Social Media      
Source: www.slideshare.net


Transcripts - Popular Chips - Instagram Talent Scout Agency

  • 1. Popular Chips WE HAVE THE FASHIONISTAS IT GIRLS/BOYS, SCENE-STEALERS AND TEKKIES THAT YOU'RE LOOKING FOR TO PROMOTE YOUR BUSINESS! FOLLOW US
  • 2. Popular Chips (pŏp′yə-lər chĭps) n. Social-made individuals that, in a matter of minutes, reach and influence thousands of people.
  • 3. WE ARE A WORLDWIDE SOCIAL MEDIA ADVERTISING AGENCY BASED IN SINGAPORE AND LONDON. We specialize in finding social media stars (aka popular chips) who have the power to promote brands and products by influencing thousands of people's opinions in a matter of minutes. Popular Chips FOLLOW US
  • 4. We are dedicated in finding attention- grabbing social accounts around the globe. We manually search for social influencers across Instagram and Twitter and recruit them to sponsor our clients’ brands. Social influencers included in our portfolio are continuously monitored to ensure quality over time. Popular Chips FOLLOW US
  • 5. WE HAVE GLOBAL COVERAGE AND PORTFOLIO TO SUIT ANY NEED OF TARGETING GEO… Popular Chips FOLLOW US
  • 6. INDUSTRY GENDER & AGE … … Popular Chips FOLLOW US
  • 7. TYPE A FLAT MATERIAL HOW WE ADVERTISE • FAST DEPLOYMENT • COST EFFECTIVE 10,028 likes Popular Chips FOLLOW US
  • 8. TYPE B CUSTOM PHOTO • BEST IMPACT • HIGH REDEMPTION 122,177 likes Popular Chips FOLLOW US
  • 9. HUMAN TOUCH Brands and popular chips directly speak to us via email, Skype, WhatsApp and phone. We have an internal-use-only tracking system that supplies the raw data but everything is read and analysed by our team, and every result is communicated person-to-person without any intermediary software platform. Popular Chips FOLLOW US
  • 10. ANALYTICS WHO ARE THE REAL INFLUENCERS? Popular Chips FOLLOW US
  • 11. HOW TO MEASURE SOCIAL STARS More followers is not always better. Comparing, for example, Cara Delevingne and Kim Kardashian, we see that Cara (22M) garners on average more likes per post than Kim (52M). We have analytically addressed the issue of performance on Social Networks by creating a social algorithm. This algorithm provides a thorough profile of the influencers to discern true audience from inactive followers. Popular Chips FOLLOW US
  • 12. THE RELEVANT FIGURES Our social algorithm elaborates the following factors: 1. N° of followers 2. Average likes 3. Average comments 4. (FPL) Followers needed to produce a like 5. (FPC) Followers needed to produce a comment Popular Chips FOLLOW US
  • 13. THE RELEVANT FIGURES The last two metrics (FPL and FPC) are essential in understanding the audience’ s quality of any influencer. They express how many followers are needed for the star to obtain a like and a comment. The lower they are, the higher the engagement between stars and their audience. Popular Chips FOLLOW US
  • 14. THE SCORES The social algorithm, by interconnecting the factors, originates two quality outcomes: - Quality score: It indicates the influencer’s ability to swiftly increase their following while keeping the existing audience excited and captivated. - - Engagement: It indicates how talented a star is to keep their audience interested and active. The higher the score, the stronger is the influence on their followers. Popular Chips FOLLOW US
  • 15. FOR THE PUBLIC Nowadays almost everyone has a social account and it’s not always easy to understand how much should someone invest on a single social influencer . We believe our social algorithm is not only useful for us to run successful campaigns but also for the general public’s knowledge. Therefore, we have released it for free: you can access our system and use it to analyze the effectiveness of a potential advertising with one of our talents. SHOW ME http://goo.gl/osA2I5 Popular Chips FOLLOW US
  • 16. ++KICKSTARTER CASE HISTORY Popular Chips FOLLOW US
  • 17. CASE HISTORY PROMOTION OF A KICKSTARTER PROJECT: FLYKLY SMART PED Details: - Kick assisted e-bike - Reaches funding goal - Smart: Mobile apps connected Popular Chips FOLLOW US
  • 18. CAMPAIGN BRIEF UNITED STATES , CANADA, UK, REST OF EUROPE FEMALE/MALE YOUNG <40 years old TECH, ENTERTAINMENT SPORTS TRAVEL PETS AND HUMOR The target of this campaign is to boost the brand visibility and improve the Kickstarter campaign results. The client requested something very “social”, lovable and enjoyable to engage a young-executive urban audience. Popular Chips FOLLOW US
  • 19. THE INFLUENCER @lokistagram 530K followers The Canadian Instagram influencer is famous for his creativity to create fun and very engaging posts with Loki, his Corgi. NUMBERS: ➢ Number of followers: 528,589 ➢ Num of Posts: 990 ➢ Average Likes per post: 22,104 ➢ Average Comments per post: 1,418 ➢ FPL: 23.91 ➢ FPC: 372.69 Popular Chips FOLLOW US
  • 20. THE RESULTS Our Art Team prepared a Photoshopped image of Loki in his basketball suit riding the Smart Ped. Ad posts usually get between ⅓ and ⅕ of the average number of likes. The campaign’s aim was to create a post that the followers could appreciate even though it was an ad. The post not only reached the average number of likes but also very positive comments. RESULTS OBTAINED IN 11 HOURS: 15,200 likes 250 positive comments Improved brand visibility Improved kickstarter campaign awareness Total Budget : 800 USD Popular Chips FOLLOW US
  • 21. XXLEXTRA SERVICES Popular Chips FOLLOW US
  • 22. Sending physical products to popular chips greatly increases the success of any advertising message. We act as a distributor for our clients: you send your products to one of our distribution centres (London or Singapore) and we will take care of individually packing and sending them to the social influencers. PACK AND DISTRIBUTE Popular Chips FOLLOW US
  • 23. MARKETING COMMUNICATION ≠ SOCIAL COMMUNICATION Aiming to achieve the best results when using flat materials? Our Art Director and Graphic designers will produce or modify your traditional material to create social- ready images/videos of your product/s. Popular Chips FOLLOW US
  • 24. POP IT UP! We manage and run pop-up events to help introduce more people to your business. If you are a start-up, pop-ups are an excellent option to launch and test your products. Whereas, if you are a “mature” company, pop-up shops will reenergize your brand. Want to go from digital to physical while retaining the same cost- effective structure? We can organize a pop-up store in the APAC region for you and invite popular chips who will advertise their presence at the event to their digital audience. Popular Chips FOLLOW US
  • 25. :) SAY HELLO Popular Chips FOLLOW US
  • 26. CURIOUS? We live and breath “mobile digital”. Hence, reaching us is not that difficult. You find us here: E-mail: info@popularchips.com Mobile Online Form: popularchips.com Popular Chips FOLLOW US
  • 27. Whatsapp: +65 8276 9401 Phone: +65 67018542 Instagram: @popularchips Popular Chips is a division of Gimucco PTE. LTD. ©2015 16 Raffles Quay #33-03, Hong Leong Building, 048581, Singapore

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