CORE PROCESS DIAGRAM
8.4.2011 1 | P a g e
PHASES IN CORE PROCESS
PURPOSE OF EACH PHASE
Strategic Design
Merchandising 
/ P...
CORE PROCESS DIAGRAM
8.4.2011 2 | P a g e
KEY SUB-PHASES
STRATEGIC
•Evolve Core Process
•Update Product 
Strategy
•Inspira...
Core Process – Stage 1, Strategy
1 Preparation for Corporate Product Strategy Meeting
a Review buying/selling patterns
b
R...
Core Process – Stage 1, Strategy
2 Define Corporate Product Strategy
a Define market strategy
i Ms. Natori casts her produ...
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Natori Core Process Ovewview

Published on: Mar 3, 2016
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Transcripts - Natori Core Process Ovewview

  • 1. CORE PROCESS DIAGRAM 8.4.2011 1 | P a g e PHASES IN CORE PROCESS PURPOSE OF EACH PHASE Strategic Design Merchandising  / Product  Development Marketing Sales Production Distribution Retail Consumer Strategic •To provide direction  Design •To translate direction  into product Merchandising  /  Product Development • To organize/execute   direction into structure Marketing •To  bring direction and  product to market Sales •To sell product Production •To produce  product Distribution •To receive/deliver  product Retail •To platform product to  consumer Consumer •To purchase and enjoy  product
  • 2. CORE PROCESS DIAGRAM 8.4.2011 2 | P a g e KEY SUB-PHASES STRATEGIC •Evolve Core Process •Update Product  Strategy •Inspiration and  Vision DESIGN •Design Aesthetic &  Vitality •Research & Sourcing  Process •Execution &  Technical Process •Design Collaboration,  Sustenance &  Advancement MERCHANDIZING /  PRODUCT  DEVELOPEMNT • Line Assortment  Planning •Sourcing •Product  Management •Deliver Market Week  Requirements MARKETING •Research and  collaboration •Marketing strategy  and objectives •Advertising and  promotional material  production •Marketing plan  implement & assess   SALES •Sales Strategy •Selling Analysis •Order Maintenance •Profitability PRODUCTION •Pre‐Market •Production /Tech Fit  Process  •Quality Control  •Work In Process DISTRIBUTION •Importing of Product •Warehouse  Processing •Financial Logistics •Shipping & Exporting RETAIL • Product Knowledge  and Visual  Merchandising •PR Events/National  Advertising •Marketing Initiatives  catalogues/contests •Direct Retail CONSUMER •Interacting with  consumer directly •Customer service •Analyze product and  financial results •Build Customer  Loyalty/Relationship
  • 3. Core Process – Stage 1, Strategy 1 Preparation for Corporate Product Strategy Meeting a Review buying/selling patterns b Review lifestyle patterns (ie shift in consumer wearing habits, spending, shopping, etc) c Review distribution patterns 2 Define Corporate Product Strategy a Define market strategy b Assess internal operating capabilities c Finalize and communicate 3 Inspiration and Vision a Create and validate Inspiration and Vision 1 Preparation for Corporate Product Strategy Meeting a Review buying/selling patterns i Analyze offerings for previous 2 seasons by brand/classification ii Analyze bookings for 2 previous seasons by brand/classification iii Analyze selling for previous 2 seasons by brand/classification iv Compile findings from review v Present findings and recommendations for new market offering b Review lifestyle patterns (ie shift in consumer wearing habits, spending, shopping, etc) i Scan apparel market place to identify consumer patterns ii Identify how changing lifestyle patterns affect Natori brands iii Identify how retailers and competition are positioned to respond to changing lifestyle patterns iv Present recommendations to address changing lifestyle patterns by brand c Review distribution patterns i Analyze current distribution ii Identify areas for growth and expansion iii Present recommendations to expand distribution 1 Preparation for Corporate Product Strategy Meeting 2 Define Corporate Product Strategy 3 Inspiration and Vision
  • 4. Core Process – Stage 1, Strategy 2 Define Corporate Product Strategy a Define market strategy i Ms. Natori casts her product vision and goals ii Product Strategy team discusses Ms. Natori vision iii Explore fit of opportunities to current product portfolio iv Draft New Product Strategy v Set market goals b Assess internal operating capabilities i Assess capacity and needs to take advantage of opportunities ii Evaluate capacity of people to take on more change iii Project sales, profit and ROI iv Identify strategies to minimize operational risk c Finalize and communicate i Update the Corporate budget ii Communicate strategy to whole organization iii Create preliminary market menu by brand 3 Inspiration and Vision a Create and validate Inspiration and Vision i Mrs. Natori Creates Inspiration for Season ii Assure inspiration consistent with season being designed for (Spring/Fall) iii Investigate and evaluate historical content and the wealth of material resources iv Evaluate inspiration in regards to brand identity and target customers v Indentify any issues or specific needs with inspiration in each catagorey vi Present Inspiration to Design

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