Reaching out to mediaSimple ways to share your events and informationwith the community
Who we areTom CelonaNews Editor for publicationsincluding The SoudertonIndependent, Perkasie News-Herald and Ambler Gazett...
Who we areExecutive Editor for The ReporterPrimary coverage area: Lansdale,Montgomery Township, UpperGwynedd, Towamencin, ...
We’ve come a long way, baby….It’s not a spectator sport!Reporting reflects the 24/7 news cycleOnline is the new town sq...
Should we meet in person? Have you established relationships withour publications? Does communication need to improve? ...
Pitching the storyAppoint a specific media contact – ifyou don’t already have oneResearch local media (newspaper,website...
Press releases Keep it simple! No adjectives!We know your event is ‘awesome’ and ‘great’ The 5 W’s and HWho, what, when,...
Wait… what?! Bad press release
Much better!! … Good release
If the press goes…Printed story and story onlineNewspaper will tweet and Facebookthe story to its readersIf the press do...
Ways YOU can get theword out
Other ways to work with usColumns, blogsMedia sponsorship for big eventsContest prizes or sponsorship
Questions?Ann Cornellacornell@thereporteronline.com215-361-8820Tom Celonatcelona@montgomerynews.com215-542-0200, ext. 264
For more information…The Reporterwww.thereporteronline.com215-361-8814Souderton Independentwww.soudertonindependent.com215...
THANK YOU!
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Press releases for news orgs

Published on: Mar 4, 2016
Published in: Business      Technology      
Source: www.slideshare.net


Transcripts - Press releases for news orgs

  • 1. Reaching out to mediaSimple ways to share your events and informationwith the community
  • 2. Who we areTom CelonaNews Editor for publicationsincluding The SoudertonIndependent, Perkasie News-Herald and Ambler Gazette.Primary coverage area:Souderton, Telford, Perkasie,Lower Salford, Salford, Franconia,Sellersville, East Rockhill, WestRockhill, Hilltown, Ambler, LowerGwynedd, Upper Dublin,Whitpain, Silverdale, Dublin,Bedminster, Upper Salford
  • 3. Who we areExecutive Editor for The ReporterPrimary coverage area: Lansdale,Montgomery Township, UpperGwynedd, Towamencin, NorthWales, Hatfield Borough andTownshipWe also include stories from:Souderton, Lower Salford, Perkasie,Telford, Sellersville, Lower Gwyneddand WhitpainAnn Cornell
  • 4. We’ve come a long way, baby….It’s not a spectator sport!Reporting reflects the 24/7 news cycleOnline is the new town squareAlternate storytelling methodsThe modernnews attitude
  • 5. Should we meet in person? Have you established relationships withour publications? Does communication need to improve? Is there a big upcoming event? Is your business undergoing a majorchange or expansion?
  • 6. Pitching the storyAppoint a specific media contact – ifyou don’t already have oneResearch local media (newspaper,websites)Find names, phone numbers and e-mails
  • 7. Press releases Keep it simple! No adjectives!We know your event is ‘awesome’ and ‘great’ The 5 W’s and HWho, what, when, where, why and how Give the best contact for who to reach to get moreinformation/planning Be specific – example, a preferred time for photos,when the most ‘action’ will be SEND THE NOTICE AT LEAST TWO WEEKS INADVANCE – our schedules are filled with greatevents like yours Do not use all caps in your email, special fonts Feel free to write message in the body of the emailand include an attachment if necessary
  • 8. Wait… what?! Bad press release
  • 9. Much better!! … Good release
  • 10. If the press goes…Printed story and story onlineNewspaper will tweet and Facebookthe story to its readersIf the press does not go…Don’t get frustrated, keep submittingSubmit yourself (photos to be published in print onfuture days, on our Facebook page)
  • 11. Ways YOU can get theword out
  • 12. Other ways to work with usColumns, blogsMedia sponsorship for big eventsContest prizes or sponsorship
  • 13. Questions?Ann Cornellacornell@thereporteronline.com215-361-8820Tom Celonatcelona@montgomerynews.com215-542-0200, ext. 264
  • 14. For more information…The Reporterwww.thereporteronline.com215-361-8814Souderton Independentwww.soudertonindependent.com215-723-4801The Reporter and Souderton Independent307 Derstine AvenueLansdale, PA 19446
  • 15. THANK YOU!

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