PORSCHE: THE CAYENNE
LAUNCHE
Presented To:
• Prof. Narendrababu
Presented By:
• Anuj Gilra
• Alok Kumar
• Amit Singh
• V. ...
TIME LINE
 In 1931, Porsche was founded by Ferdinand Porsche
 In June 1948, the company launched Porsche 356
 Porsche 3...
TIME LINE
 In 1964, the launched Porsche 911
 In 1970, Porsche and Volkswagen collaborated and
launched Porsche 914
 In...
SALES DATA
 Over saturated sports car industry
 Launching Porsche Cayenne (SUV)
 Customer attitude towards the brand
 Entry from ...
SWOT
STRENTHS
WEEKNESS
OPPORTUNITIES
THREATS
STRENGHTS
 Company image and brand name are well
established and well known
 Smoother driving experience
 Powerful engi...
 Strong competition in SUV markets, means limited
market shares
 Higher reliance on the US markets
 Not diversified
 S...
 Leverage Porsche to expand product line
 Implement innovative features to face
competition
 Increase in manufacturing ...
 Government regulation policies
 Impeding recession
 Intensive competition from automobile giants
catering to the elite...
PERCEPTUAL MAP
 Should go for Fast and Luxury SUV
 Should make more fuel efficient SUV
 They should come with Hybrid cars
RECOMMENDATI...
Thank You
of 13

Porsche case of marketing

the case deals with SUV model
Published on: Mar 4, 2016
Published in: Marketing      
Source: www.slideshare.net


Transcripts - Porsche case of marketing

  • 1. PORSCHE: THE CAYENNE LAUNCHE Presented To: • Prof. Narendrababu Presented By: • Anuj Gilra • Alok Kumar • Amit Singh • V. Sandeep Kumar • Inderjeet Singh
  • 2. TIME LINE  In 1931, Porsche was founded by Ferdinand Porsche  In June 1948, the company launched Porsche 356  Porsche 356 was the 1st car under Porsche brand name  In 1953, they launched their first racing car Porsche 550
  • 3. TIME LINE  In 1964, the launched Porsche 911  In 1970, Porsche and Volkswagen collaborated and launched Porsche 914  In 2002, Porsche produced the sport utility vehicles which is Cayenne
  • 4. SALES DATA
  • 5.  Over saturated sports car industry  Launching Porsche Cayenne (SUV)  Customer attitude towards the brand  Entry from niche market to mass market PROBLEMS
  • 6. SWOT STRENTHS WEEKNESS OPPORTUNITIES THREATS
  • 7. STRENGHTS  Company image and brand name are well established and well known  Smoother driving experience  Powerful engine  Classy advertising  Engineering capabilities
  • 8.  Strong competition in SUV markets, means limited market shares  Higher reliance on the US markets  Not diversified  Small in size and revenue compared to competitors WEAKNESS
  • 9.  Leverage Porsche to expand product line  Implement innovative features to face competition  Increase in manufacturing units to penetrate in domestic markets. OPPORTUNITIES
  • 10.  Government regulation policies  Impeding recession  Intensive competition from automobile giants catering to the elite class  Declining core market sells  Foreign currency fluctuations THREATS
  • 11. PERCEPTUAL MAP
  • 12.  Should go for Fast and Luxury SUV  Should make more fuel efficient SUV  They should come with Hybrid cars RECOMMENDATION
  • 13. Thank You

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