PR: Mobile Marketing Resource Center, 3/14/2011
The Mobile Marketing Resource Center is part of iLoop Mobile’s ongoing commitment to advance industry education with an open forum resource on everything mobile marketing.
Published on: Mar 4, 2016
Transcripts - PR: Mobile Marketing Resource Center, 3/14/2011
FOR IMMEDIATE RELEASEiLoop Mobile Launches New Online Industry Resource—The Mobile Marketing Resource CenterThe Mobile Marketing Resource Center is part of iLoop Mobile’s ongoing commitment to advance industryeducation with an open forum resource on everything mobile marketing San Jose, CA—March 14, 2011—Leading mobile marketing provider iLoopMobile is proud to announce the launch of the Mobile Marketing Resource Center, a best-in-class, open forummobile marketing resource destination at http://mobilemarketingresources.net.Since the inception of mobile marketing in the U.S., iLoop Mobile has had a dedicated and ongoing commitmentto help educate the market in this new channel. Throughout the company‟s history, iLoop Mobile has shared itsexpertise freely with brands, agencies, direct marketers and publishers to help accelerate the growth ofknowledge about mobile marketing. As a company mission, iLoop Mobile aggregates both its own marketexperience and industry-wide mobile marketing intelligence to help fuel the industry, and has been a pivotalcontributor to key mobile marketing organizations with its executive leadership within the Mobile MarketingAssociation and the Direct Marketing Association.The Mobile Marketing Resource Center brings iLoopMobile‟s experience, expertise and market intelligence toa centralized online destination, available to anyonelooking for the most current data, strategies and thoughtleadership in mobile marketing. Most importantly, theMobile Marketing Resource Center will be an open forumwhere any other industry player or stakeholder cancontribute their content, data and thinking. The expressedgoal of the MMRC is not create a single companyviewpoint, but a multi-faceted “go to” destination offeringall viewpoints and expertise across the spectrum of theindustry.“We‟ve looked at the landscape of mobile marketing data and intelligence available to marketers, and realizedthat while being one of the most critical components to helping grow the industry, information was fragmentedacross a million resources making it extremely difficult to find and access,” says Michael Ahearn, vice-presidentstrategic marketing at iLoop Mobile. “The Mobile Marketing Resource Center has been chartered to be a highly
organized online resource to provide both general, but more importantly, vertical specific mobile marketinginformation for and from everyone, with the goal of accelerating and improving knowledge and decision making inmobile marketing. The MMRC is designed to be a „go to‟ destination, searchable by specific subjects, for anyoneinterested in or working in mobile marketing.”iLoop Mobile‟s customers are some of the world‟s largest and most forward thinking brands and marketersengaged in mobile marketing today. They rely on iLoop Mobile for its leading-edge mobile marketing intelligenceto stay ahead of the market, and to continually develop and enhance their marketing practices. The objective ofthe Mobile Marketing Resource Center is to keep its community informed, ahead of the market, and highlyinvolved.The MMRC will aggregate only the highest quality industry market data and strategic content, and provide openand social collaboration using comments and many other social media sharing tools. Its sophisticated searchfunctions can find specific information using keywords, topics, information type or sectors/verticals to access themost relevant content. The MMRC will be a continually evolving environment, with new features added as needsand requests appear. It will also have an open industry calendar where anyone can add events related to mobile.“We have an unwavering commitment to our customers. This is our number one priority,” states Steven Gray,COO at iLoop Mobile. “Above all else, we build our systems, make our hires, and marshal our resources to fulfillthis commitment. It drives our daily decision-making and its application is non-negotiable. It is part of the DNA ofiLoop Mobile, and with the launch of an open resource like the Mobile Marketing Resource Center, we aredelivering our brand promise—to remain the industry‟s leading experts.”More information is available at http://mobilemarketingresources.netAbout iLoop MobileAs the leading mobile marketing service organization, iLoop Mobile offers brands, agencies and media companiesaccess to the world‟s best mobile platform and the industry expertise to go with it. Our core values are anunwavering commitment to our customers, an unshakeable commitment to innovation and an on-goingcommitment to educating the mobile marketplace. iLoop Mobile‟s solutions include SMS/MMS marketing andmessaging initiatives, mobile coupons point of sale integration, digital CRM mobile messaging, location basedservices and targeting, mobile internet sites, mobile content delivery, and APIs that permit a wide range of othermobile services. iLoop Mobile offers its solutions platform as a self-service SaaS (software as a service) licensewith strategic professional services when needed.For more information visit our sites:Corporate site http:www.iloopmobile.com | Mobile site: http://m.iloopmobile.comMobile Marketing Resource Center: http://mobilemarketingresources.netSocial Networks: Twitter, LinkedIn, YouTube, Slideshare | Free SMS business card: www.txtcard.net