PRESTIGE INTERNATIONAL REALTY GROUP, LLC
LICENSED FLORIDA REAL ESTATE BROKER
OUR COMMITMENT TO YOU
THANK YOU FOR CONSIDERING US TO ASSIST YOU WITH
THE MARKETING AND SALE OF YOU HOME. OUR
COMMITMENT I...
OUR MISSION
TO EARN YOUR BUSINESS, REFERRALS AND FRIENDSHIP BY
PROVIDING PERFORMANCE BASED REAL ESTATE
SOLUTIONS.
PHILOSOPHY / VALUES
TO DO THE RIGHT THING, IRRESPECTIVE OF GAIN OR
LOSS…
MARKETING STRATEGYTEGY
The same, but different but better !
Many years of selling south Florida real estate has armed us
w...
MARKETING STRATEGY CONT.
CONT.WE ARE A “RELATIONSHIP BASED AND CLIENT FRIENDLY” COMPANY WHO
VALUES EVERY OPPORTUNITY TO EA...
MARKETING STRATEGY CONT.
CONT.
ONLINE PRESENCE
MARKETING STRATEGY CONT.
LIKE MANY AGENTS WHEN YOU LIST YOUR HOME WITH US YOUR
PROPERTY WILL BE FEATURED ON OVER 500 WEBSI...
MARKETING CONT.
Unlike others, we invest heavily in syndication, mobile apps, mobile
zip subscription's, desktop lead serv...
MARKETING STRAGEY CONT.
MARKETING STRATEGY CONT.
IN SHORT, YOU CAN REST ASSURED THAT WHEN YOU
TRUST YOUR HOME TO OUR TEAM OF REAL ESTATE
PROFESSIO...
PERFORMANCE GUARANTEE
IF AT ANYTIME DURING THE COURSE OF OUR BUSINESS
BEFORE THE PROPERTY IS UNDER CONTRACT FOR
SALE/PURCH...
IN A MARKET WHERE SHORT-SALE AND BANK OWNED
INVENTORY MAKE UP THE MAJORITY OF THE AVAILABLE
HOMES FOR SALE; PROPER PRICING...
HOW TO PRICE YOUR HOME TO
SELL IN TODAY’S MARKET
SEVERAL FACTORS MAKE UP A PROPER PRICING STRATEGY:
1. PRICE PER SQUARE FO...
HOW TO PRICE YOUR HOME TO
SELL IN TODAY’S MARKET
2. DAYS ON MARKET – MUCH LIKE PRICE PER SQUARE FOOT, ALL OF THE
ABOVE REF...
HOW TO PRICE YOUR HOME TO
SELL IN TODAY’S MARKET
3. ACTIVE INVENTORY OF COMPETING HOMES – ALTHOUGH SELLING YOUR
HOME IS NO...
HOW TO PRICE YOUR HOME TO
SELL IN TODAY’S MARKET
4. PENDING SALES – GREAT INFORMATION THAT MAY POTENTIALLY
AFFECT YOUR SAL...
HOW TO PRICE YOUR HOME TO
SELL IN TODAY’S MARKET
5. EXPIRED LISTINGS – NOT A CATEGORY YOU WANT TO BE
LABELED UNDER. THIS I...
HOW TO PRICE YOUR HOME TO
SELL IN TODAY’S MARKET
6. COMMISSIONS ( IF LISTING WITH A BROKER) – IF YOU DECIDE TO
LIST WITH A...
HOW TO PRICE YOUR HOME TO
SELL IN TODAY’S MARKET
7. TERMS – ALL NEGOTIATIONS CAN BE STRUCTURED TO BE A
WIN-WIN. GETTING YO...
HOW TO PRICE YOUR HOME TO
SELL IN TODAY’S MARKET
8. FLEXIBILITY – PRICING A HOME IS MUCH LIKE THE STOCK
MARKET IN THAT THI...
HOW TO PRICE YOUR HOME TO
SELL IN TODAY’S MARKET
9. ABILITY TO OBTAIN FINANCING – CAN THE HOME BE
FINANCED? IF PRICED CORR...
HOW TO PRICE YOUR HOME TO
SELL IN TODAY’S MARKET
AND FINALLY, THE TENTH AND FINAL STEP IS SET A START
DATE AND BEGIN ON TH...
Thank you for your
Business!
Prestige International Realty
Group, LLC
Licensed Florida Real Estate
Broker
of 24

Prestige intl realty llc lisitng_power_point

for listings
Published on: Mar 4, 2016
Published in: Business      Real Estate      
Source: www.slideshare.net


Transcripts - Prestige intl realty llc lisitng_power_point

  • 1. PRESTIGE INTERNATIONAL REALTY GROUP, LLC LICENSED FLORIDA REAL ESTATE BROKER
  • 2. OUR COMMITMENT TO YOU THANK YOU FOR CONSIDERING US TO ASSIST YOU WITH THE MARKETING AND SALE OF YOU HOME. OUR COMMITMENT IS “SIMPLE” TO DO WHAT WE SAY WE ARE GOING TO DO & DELIVER RESULTS!
  • 3. OUR MISSION TO EARN YOUR BUSINESS, REFERRALS AND FRIENDSHIP BY PROVIDING PERFORMANCE BASED REAL ESTATE SOLUTIONS.
  • 4. PHILOSOPHY / VALUES TO DO THE RIGHT THING, IRRESPECTIVE OF GAIN OR LOSS…
  • 5. MARKETING STRATEGYTEGY The same, but different but better ! Many years of selling south Florida real estate has armed us with the tools, resources, contacts and systems to effectively market and sell homes just like yours. Our measured and targeted approach is what differentiates our marketing plan from our colleagues. Investing in technology based tools and nurturing our relationships within the brokerage community staples in our strategy.
  • 6. MARKETING STRATEGY CONT. CONT.WE ARE A “RELATIONSHIP BASED AND CLIENT FRIENDLY” COMPANY WHO VALUES EVERY OPPORTUNITY TO EARN THE RIGHT TO HELP FAMILIES BUY/SELL HOMES. SOMETIMES OUR BEST RESULTS COME FROM COOPERATING WITH THE BROKER DOWN THE STREET. YOU SEE, NO POSTCARD, EMAIL BLAST, ONLINE AD/BANNER OR COLD CALL COULD EVER REPLACE THE HUMAN ELEMENT. PEOPLE DO BUSINESS WITH PEOPLE THEY LIKE, RESPECT AND TRUST…
  • 7. MARKETING STRATEGY CONT. CONT. ONLINE PRESENCE
  • 8. MARKETING STRATEGY CONT. LIKE MANY AGENTS WHEN YOU LIST YOUR HOME WITH US YOUR PROPERTY WILL BE FEATURED ON OVER 500 WEBSITES AROUND THE WORLD INCLUDING: MARKETINGCONT.
  • 9. MARKETING CONT. Unlike others, we invest heavily in syndication, mobile apps, mobile zip subscription's, desktop lead services, search engine marketing & electronic email campaigns to name a few.
  • 10. MARKETING STRAGEY CONT.
  • 11. MARKETING STRATEGY CONT. IN SHORT, YOU CAN REST ASSURED THAT WHEN YOU TRUST YOUR HOME TO OUR TEAM OF REAL ESTATE PROFESSIONALS; EVERY EFFORT WILL BE MADE TO MARKET AND SELL YOUR HOME FOR THE MOST AMOUNT OF MONEY, IN THE LEAST AMOUNT OF TIME AND WITH THE LEAST AMOUNT OF INCONVENIENCE POSSIBLE.
  • 12. PERFORMANCE GUARANTEE IF AT ANYTIME DURING THE COURSE OF OUR BUSINESS BEFORE THE PROPERTY IS UNDER CONTRACT FOR SALE/PURCHASE YOU ARE UNSATISFIED WITH OUR SERVICES, SIMPLY LET US KNOW AND WE PROMISE TO RE- ALIGNED OUR STRATEGY TO MEET YOUR NEEDS/WANTS. OUR GOAL WILL ALWAYS BE YOUR GOAL! WE ARE COMMITTED TO YOUR SUCCESS AND WE STAND BEHIND THE PRINCIPLE OF DOING WHAT IS RIGHT IRRESPECTIVE IN A GAIN OR LOSS.
  • 13. IN A MARKET WHERE SHORT-SALE AND BANK OWNED INVENTORY MAKE UP THE MAJORITY OF THE AVAILABLE HOMES FOR SALE; PROPER PRICING MAY BE THE DIFFERENCE BETWEEN SELLING OR COUNTLESS MONTHS OF FRUSTRATION. LIKE JUST ABOUT EVERYTHING ELSE IN LIFE, A SALE IS MADE WHEN VALUE OUTWEIGHS COST; WITH THIS SAID ALIGNING YOUR PROPERTY TO MEET MARKET EXPECTATIONS IS CRUCIAL. EASIER SAID THAN DONE, THIS PROCESS MUST BE FACT BASED AND FREE OF EMOTIONAL PERSUASIONS. HOW TO PRICE YOUR HOME TO SELL IN TODAY’S MARKET
  • 14. HOW TO PRICE YOUR HOME TO SELL IN TODAY’S MARKET SEVERAL FACTORS MAKE UP A PROPER PRICING STRATEGY: 1. PRICE PER SQUARE FOOT – THIS METHOD CAN BE AFFECTED BY THE INFORMATION GATHERED FOR THE COMPARISON. IT IS IMPORTANT TO TAKE INTO CONSIDERATION SIZES, PROPERTY CONDITION, LOCATION AND DISTRESSED ACTIVITY. IN THIS CASE, MORE IS MORE. THE MORE INFORMATION YOU HAVE TO DISSECT IN ORDER TO DETERMINE HOW COMPARABLE HOMES ARE TRADING OR LACK THEREOF WILL BE INSTRUMENTAL IN FINAL NUMBER YOU DECIDE ON.
  • 15. HOW TO PRICE YOUR HOME TO SELL IN TODAY’S MARKET 2. DAYS ON MARKET – MUCH LIKE PRICE PER SQUARE FOOT, ALL OF THE ABOVE REFERENCED FACTORS ALSO MUST BE TAKEN INTO CONSIDERATION. IT IS NOT UNCOMMON FOR A HOME TO BE PRICED CORRECTLY AND STILL TAKE SEVERAL MONTHS TO SELL FOR ANY NUMBER OF REASONS. THIS IS WHY DAYS ON MARKET IS A GREAT INDICATOR. HOMES THAT ARE PRICED WHILE KEEPING THIS MIND TRADITIONALLY ARE MORE COMPETITIVE IN PRICE AND GENERATE LARGER AMOUNTS OF ACTIVITY. EXAMPLE: A HOME THAT IS PRICED AT THE HIGH END OF THE COMPARABLE SALES MAY TAKE 90 TO 180 DAYS TO SELL AT APPROXIMATELY 10% OF ASKING PRICE WHILE HOMES THAT ARE PRICED AT THE AVERAGE PRICE PER SQUARE FOOT OR MEDIAN MAY TAKE 30 TO 90 DAYS TO SELL WITHIN 2% TO 3% OF ASKING PRICE. OBVIOUSLY THE MORE AGGRESSIVE YOU ARE WITH PRICING THE ODDS ARE YOU WILL RECEIVE MORE OFFERS AND ACTIVITY THAN THE COMPETITION.
  • 16. HOW TO PRICE YOUR HOME TO SELL IN TODAY’S MARKET 3. ACTIVE INVENTORY OF COMPETING HOMES – ALTHOUGH SELLING YOUR HOME IS NOT A GAME, IT IS A COMPETITION. YOU MUST BE REALISTIC AND PLACE YOURSELF BACK ON THE MARKET MENTALLY AS IF YOU WERE BUYING YOUR HOME FOR THE FIRST TIME. MUCH LIKE THEN, POTENTIAL BUYERS ARE GOING TO WANT TO SEE MULTIPLE HOMES LOOKING FOR THE BEST VALUE. IF YOU FIND THAT WITHIN A ONE HALF MILE RADIUS OF YOUR HOME YOU HAVE AN ABUNDANCE OF HOMES FOR SALE THAT ARE SIMILAR TO YOURS THEN STRATEGY WILL BE KEY. STAGING, IMPROVING CONDITIONS, OFFERING A SELLING BONUS AND/OR MAKING SURE THAT ANY COMMISSIONS OFFERED ARE COMPETITIVE AS WELL. NOW UNDERSTAND THAT BEING COMPETITIVE IN THIS AREA WHILE GOOD IT STILL MAY NOT BE ENOUGH. THESE HOMES HAVE NOT SOLD AND DO NOT REFLECT WHAT A POTENTIAL SALE WILL APPRAISE FOR. MORE EMPHASIS SHOULD BE PLACED ON CLOSED AND PENDING SALES.
  • 17. HOW TO PRICE YOUR HOME TO SELL IN TODAY’S MARKET 4. PENDING SALES – GREAT INFORMATION THAT MAY POTENTIALLY AFFECT YOUR SALE LATER. UNLIKE CLOSED SALES, PENDING SALE PRICES ARE NOT ADVERTISED ONLY THE PRICE THEY WERE LISTED AT WHEN THEY ENTERED INTO CONTRACT. IN TODAY’S MARKET, A PENDING SALE COULD CLOSE ABOVE ASKING PRICE IF PRICED BELOW MARKET INITIALLY IN ORDER TO STIMULATE BUYER FRENZY AND A MULTIPLE OFFER SITUATIONS. SHORT-SALE AND BANK OWNED PROPERTIES ARE GOOD EXAMPLES OF THIS. ON THE FLIP SIDE, THEY CAN ALSO TREND DOWNWARD AND AFFECT THE OVERALL PRICE PER SQUARE FOOT FOR THE AREA AND INFLUENCE THE APPRAISAL OF YOUR HOME BRINGING NEW ISSUES FOR YOUR BUYER TO DEAL WITH.
  • 18. HOW TO PRICE YOUR HOME TO SELL IN TODAY’S MARKET 5. EXPIRED LISTINGS – NOT A CATEGORY YOU WANT TO BE LABELED UNDER. THIS IS A HOME THAT TYPICALLY WAS LISTED ON THE MARKET WITH A BROKERAGE FOR A DETERMINED AMOUNT OF TIME AND DID NOT SELL. THIS INFORMATION SPEAKS LOUDLY OF THE MARKET AND WHAT IT WILL/WILL NOT BARE. ALL PROPERTIES SELL BUT IF YOU STUDY THIS INFORMATION YOU WILL FIND THAT ALMOST WITHOUT EXCEPTION THESE HOMES WERE PRICED INCORRECTLY OFFERING YOU SOME VERY VALUABLE INSIGHT.
  • 19. HOW TO PRICE YOUR HOME TO SELL IN TODAY’S MARKET 6. COMMISSIONS ( IF LISTING WITH A BROKER) – IF YOU DECIDE TO LIST WITH A BROKER IT MAY BE A GOOD IDEA TO DISCUSS WHAT COMMISSIONS ARE GOING TO BE OFFERED TO A COOPERATING BROKER WHO BRINGS A BUYER. ALTHOUGH COMMISSIONS ARE A NEGOTIABLE ITEM, YOU SHOULD ENSURE YOU ARE COMPETITIVE WITH YOUR MARKET. BECAUSE THE REAL ESTATE MARKET IS ONE WHERE BROKERS GET PAID BASED ON PERFORMANCE GENERALLY; IT MAY NOT BE UNCOMMON TO LOSE POTENTIAL SHOWINGS AND/OR OFFER(S) TO HOMES OFFERING BETTER COMPENSATION TO THE SELLING BROKER REPRESENTING THE BUYER.
  • 20. HOW TO PRICE YOUR HOME TO SELL IN TODAY’S MARKET 7. TERMS – ALL NEGOTIATIONS CAN BE STRUCTURED TO BE A WIN-WIN. GETTING YOUR PRICE MAY NOT MEAN OBTAINING YOUR TERMS. EXAMPLE: BUYER IS WILLING TO PAY FULL PRICE FOR YOUR HOME BUT NEEDS AN EXTENDED AMOUNT OF TIME TO CLOSE. THIS MAY OR MAY NOT WORK WITH YOUR FUTURE PLANS BUT TAKE INTO CONSIDERATION THE POTENTIAL RISK INVOLVED. IE: FUTURE MARKET CONDITIONS, ABILITY TO CLOSE, HOW YOUR HOME WILL BE VIEWED IF IT HAS TO GO BACK TO MARKET AND HOW THAT MAY AFFECT PRICING, CARRY COST SUCH AS MORTGAGE PAYMENTS, INSURANCE, PROPERTY TAXES JUST TO NAME A FEW.
  • 21. HOW TO PRICE YOUR HOME TO SELL IN TODAY’S MARKET 8. FLEXIBILITY – PRICING A HOME IS MUCH LIKE THE STOCK MARKET IN THAT THINGS CHANGE EVERY DAY. IT IS NOT TO SAY THAT YOU WANT/NEED TO DO THE SAME BUT YOU SHOULD BE MINDFUL OF THESE CHANGES AND MAKE IT A POINT TO TRACK THIS INFORMATION CAREFULLY: BROKER FEEDBACK, OFFERS, CLOSED SALES, NEW INVENTORY, AMOUNT OF SHOWINGS ARE ALL GOOD MEASUREMENTS FOR THE NEED OF POTENTIAL PRICE ADJUSTMENT.
  • 22. HOW TO PRICE YOUR HOME TO SELL IN TODAY’S MARKET 9. ABILITY TO OBTAIN FINANCING – CAN THE HOME BE FINANCED? IF PRICED CORRECTLY, IT SHOULD ATTRACT A LARGE POOL OF BUYERS THAT MAY /MAY NOT HAVE THE ABILITY TO PAY CASH FOR THE HOME. FOR THIS REASON, PRICING A HOME WITH A REASONABLE EXPECTATION OF MEETING A BANKING REQUIREMENT OF APPRAISED VALUE AND THE ASSOCIATED LOAN TO VALUE WILL BE IMPORTANT. NOTHING IS WORSE THAN FINDING A BUYER, GOING THROUGH INSPECTIONS, OBTAINING APPROVALS AND FINDING OUT 45 TO 60 DAYS LATER THAT YOUR HOME DID NOT APPRAISE AND THE BUYER HAS TO WALK AWAY FROM THE SALE BECAUSE HE/SHE CANNOT OBTAIN FINANCING.
  • 23. HOW TO PRICE YOUR HOME TO SELL IN TODAY’S MARKET AND FINALLY, THE TENTH AND FINAL STEP IS SET A START DATE AND BEGIN ON THE PATH TO THE NEXT CHAPTER IN YOUR LIFE. WE HOPE THIS INFORMATIONAL GUIDE HAS BEEN HELPFUL AND LOOK FORWARD TO ANSWERING ANY QUESTIONS YOU MAY HAVE TO BETTER ASSIST YOU ACHIEVE THE GOAL OF SELLING YOUR HOME.
  • 24. Thank you for your Business! Prestige International Realty Group, LLC Licensed Florida Real Estate Broker

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