Pop up design process
How to make pop-up design for novelty books, greeting cards and promotional media, from idea to production. See more paper ideas and designs at www.athiprem.strikingly.com
Published on: Mar 4, 2016
Transcripts - Pop up design process
The fundamental of designing and producing Pop-up
1. Different structure of pop-up book
Generally there are three different types of pop-up book format in the market so far:
1. Open 90 degree
This is the oldest style of pop-up design. It works well
when fully open at 90 degree. This format of pop-up
book is simple to make, economy to produce and easy
to assemble. However, it can be too simple compare
with other pop-up books in the market nowaday.
2. Open 180 degree
This is the most common structure for pop-up
book in the market. It works well when fully open
at 180 degree and can be viewed 360
degree.This pop-up style is very flexible, versatile
and can use many techniques to apply.
3. 3. Open 360 degree
This structure can also called “Carousel” pop-up.
This structure is the most suitable for making
buildings. It works when fully open at 360
This format of pop-up are simple to design, can
make it economy to produce and can be
assemble easily. However, this kind of pop-up is
very popular and many are already in the
2. Add - on components
There are three type of add - on components:
semi-auto movement components, manual-movement components and combination of both
1. Semi-auto movement components
The mechanics will move once the page of the book is
opened by the reader.
There is no need to do any further action to make it
Most of the components in this category are created by
using parallel folds and different angle folds.
Parallel folds are the fold that usually equal on both
sides. Angle folds are the fold that angles to the gutter.
By experimenting using these two folds alone,
you can create variety of pop - up design.
2. Manual-movement components
The components in this category mostly are flaps,
pull tabs, and wheels. The mechanics will move
once the page of the book is opened AND the
flaps, tabs and wheels need to be pulled or
Eventhough all these flaps, pull tabs, and wheels
look simple. In fact, they need skills to make them
work. Simple-looking working mechanics might
have lots of mechanics and little parts hidden
underneath the pages. However, these techniques
are suitable for some designs and designers can
use some on their pop-up to make it more
3. Semi-auto and manual combination
This is the combination of both 1 and 2 together.
Sometimes you can combine 2 techniques together
making pop-up more complex and interesting.
All of these 3 add-on components can be added to the main structure of the pop-up book.
However, it is up on every designerʼs imagination how to apply each technique to make each
3. Ways to work: illustrator VS paper engineer
There are two ways how to working on pop-up project:
you either start from illustration part or paper engineering part!
1. Designing pop-ups starting with a paper engineer
1.1 This process start from paper engineer design
the pop-up by sketches and build some rough
mock-ups until the mechanics are fully workable.
Also at this stage the book needed to be design if it
will be printed one or both side because it can
effect how to design each component.
1.2 Afterward, the paper engineer will start
working on blank mock-up to ensure that everything
is working fine and also creating die-lines and
nesting plan (a whole set of die-line that lay on the
printing area). Afterward the blank mock-up and
nesting plan will be prepared and send to illustrator
to draw illustration on.
1.3 The illustrator will draw on the nesting plan and
use the blank mock-up as a guide how to draw
each piece of artwork together.
1.4 The illustrator will send back the nesting plan
with artworks back to the paper engineer. The
paper engineer will do mock-up again, using the
illustrated die-lines to see if all the illustration match
once they are assembled together. If there are any
adjustment on illustration the 1.3 process needed to
be repeated again. If everything works the paper
engineer has to prepare the files for printer.
Pros and Cons
- the mechanics tend to be more creative and suite
for each design
- takes longer time to develop
- most likely to cost more too
2. Designing pop-ups starting with an illustrator
2.1 This is a twist from the first process: The
illustrator will draw the whole 2D illustration
and finalise it. The illustration will work best for
pop-ups if it is in a different layer.
2.2 Once the illustration is approved it will be
sent to the paper engineer together with the
instructions on which part of the illustration
should be pop out.
2.3 The paper engineer will design the pop-up
and build rough mock-ups, using the illustration
provided, until the mechanics are fully
2.4 Once the rough mock-up is approved, the
engineer will start working on blank mock-ups,
to make sure that everything is working fine
and also creating die-lines and nesting plans.
Everything will be sent for approval and if
everything is fine the paper engineer will
prepare the files for printer. If any adjustment is
needed this 2.4 process needs to be repeated
Pros and Cons
- the mechanics tend to be less creative
- faster turnover time
- you get the visual look exactly you want
4. Turning 2D illustration to become 3D pop-up
You can also turn the original 2D illustration work to become 3D pop-up. This is particularly useful with
some popular 2D children books.
Here are some points to be consider:
1. Overall visual look
Have a look if the pop-up that you want should be 90, 180 or 360 degree structure
1. 2. 3.
2. Moving parts
2.1 Be consider which parts can be move, some parts can be move but should not do and some
parts that you wish to move but it might be too complicate to do.
2.2 Creating any moving parts mean you need hand assembling work and glue to complete the
book, which are the main part of production cost that you should take it into your account.
Too complicate means more hand assembling, more glue points and therefore might have high
percentage of defected products.
Too easy means less hand work but may not be able to compete with other pop-up books in the
Whatever you design, it has to be within the budget. Therefore, be prepare for some
compromise or adjustment if that lead to better production and cost-friendly.
- using less nesting area
- less hand work
- less glue point
- some printing techniques that can be substitute
= less cost per unit
Producing Pop-up: Working Process at from idea to production
1. The idea
- Customers have the ideas of the pop-up project.
- Customers provide the drawings, photos, sketches, illustration
or any other materials.
- Mention or point out what, where and how they want to do
pop-ups (better use pictures or photos for better explaination)
- The Paper Engineer will decide roughly which mechanics will
work best on which spread.
(this also can be work out together with the 1st stage)
- Know customer budget.
- How they would like the pop-up book to be printed? One side or double sided printing.
- Type and grams of the paper they prefered.
3. Making blank mock-up
- Paper Engineer turn 2D drawings from customers to 3D pop-up.
This are working mock-ups to test if the mechanics works.
This step will be repeated until everything works fine and the
paper engineer will go back and forth to the client from time to
time for approval and/or any changes that may required.
- Customer approval is required at this stage before the paper
engineer can do the die-cut file.
4. Preparation of die-cut file
- The paper engineer will do die-cut files after customers approval. This is what we called "computer
production", usually it could be Illustrator program. (please see “Preparing artwork for pop-up in
Illustrator file” section)
- Once the die-cut files are completed, the the paper engineer will send out to the illustrator who will
fill the blank die-cut files with arts.
- When the illustrator completed the work, the illustrated die-cut file will be pass to printer. The paper
engineer will make a "finish" mock-up based on the files he received from the illustrator again.
- If there is any changes/adjustment from illustrator then the paper engineer will re-adjust the die-line
again following their design and will be back and forth communicate with the illustrator and the
customers until everybody is happy with the design and give final approval. This to ensure that the
files are ok at the end.
This process is required experience, skills and good communication from all three parties: the paper
engineer, the client and the illustrator.
The finished files will be pass on to one of the factory which will handle the bulk production process.
Preparing artwork for pop-up in Illustrator file
35” x 47”
This diagram is for demonstation only and NOT in actual scale/size.
1. The paper engineer will send the blank nesting plan to the illustrator to fill in the illustration. The
common nesting sheet size is usually 35” x 47”
2. The nesting plan will always come in different
layers: info, glue area, creaselines, dielines.
The illustrator need to add “illustration” layer
at the last one and work on that layer.
- Always keep an eye on the crop marks on 4
corners. Especially if the components have to be
illustrated on both sides. The front and back
artworks have to match with each other.
- If artwork required bleeding area, please
ensure that the area of the artwork should be
bigger than the die-cut line for at least 3mm.
- The die-cut line, crease lines, glue areas and
other add on effects (e.g. foil, vanish) will be
clearly indicate with different colour.
3. The illustrated nesting plan should be like the
picture on the right:
35” x 47”
3-5 mm bleeding area