Realtor.com National Blogger Conference Call
Start Time 11:00 am PST
Agenda
• Welcome
• Introduction
• Aligning Your Goals: Mariana Wagner
• First Time Home Buyer Survey Results
• ...
Welcome
• Welcome and thank you for joining our webinar
• Check your audio and computer
• Ask questions on twitter wit...
Introduction
• Regional technology trainer for Keller Williams
• Blog coach for Keller Williams Realty
• Co-owner of t...
Aligning Social Media
Benefits of Blogging
• Search Engines
• SEO – organic
• SEP – Advertisements
...
Aligning Social Media
Benefits of Blogging
• Found on the Search
...
Aligning Social Media
Benefits of Blogging
• Agents refer with
...
Aligning Social Media
What to Write About
Aligning Social Media
What to Write About
Frequently Asked Questions
Market Reports
...
Aligning Social Media
What to Write About
• Write your own content.
• Do NOT copy/paste.
• Purchase content ...
Aligning Social Media
SEO – Search Engine Optimization
SEO: Consistently writing about what you
want to be found...
Aligning Social Media
Keywords
Keywords are words and
phrases that people type into
search engin...
Aligning Social Media
Keywords
• [YOUR AREA] Real Estate
• [YOUR AREA] Homes/Condos/Townhomes for...
Aligning Social Media
Post Structure
• Great Titles/Headlines
• Easy to Read/Scan Body...
Aligning Social Media
Blog Promotion
OFFLINE
• Business Card
• Postcards ONLINE
• Pro...
Aligning Social Media
Time
Never replace what is currently making you money.
In the be...
Aligning Social Media
Time
Consistency over Quantity
Schedul...
First Time Home Buyer Survey Results
Key Statistics
Out of all home buyers in 2009, almost 50 percent were First Time Bu...
First Time Home Buyer Survey Key Findings
Access to Credit is Harder to Get
93 percent of first time home buyers are ha...
Realtor.com iPhone App Update
Total downloads: 400,000+
Number of days since launch: 56
Average time per session: 18...
Q&A
– Have time to blog?
– How do I get started?
– Take to another level?
Resources
Referenced Sites and Links to More Information
About Blogging: Blogging Ideas:
ProBlo...
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REALTOR.com National Blogger Conference Call (3 30 10)

Special Guest Mariana Wagner discusses how to align your social media strategy with your business goals.
Published on: Mar 3, 2016
Published in: Education      
Source: www.slideshare.net


Transcripts - REALTOR.com National Blogger Conference Call (3 30 10)

  • 1. Realtor.com National Blogger Conference Call Start Time 11:00 am PST
  • 2. Agenda • Welcome • Introduction • Aligning Your Goals: Mariana Wagner • First Time Home Buyer Survey Results • Realtor.com iPhone Application Update • Contact and Resource Info • Questions & Answers Audie Chamberlain, social media community manager
  • 3. Welcome • Welcome and thank you for joining our webinar • Check your audio and computer • Ask questions on twitter with the hashtag #rdcblogcall • Chat on GoToWebinar is shaky, use twitter • We will post links, resources and slides over next few days
  • 4. Introduction • Regional technology trainer for Keller Williams • Blog coach for Keller Williams Realty • Co-owner of the Wagner iTeam • National speaker and trainer • Realtor blogger and mom to two boys
  • 5. Aligning Social Media Benefits of Blogging • Search Engines • SEO – organic • SEP – Advertisements • Links from other sites • Other bloggers • Social Media sites • Directories • RSS feeds • Facebook • LinkedIn
  • 6. Aligning Social Media Benefits of Blogging • Found on the Search Engines for Niche Terms • Forced Research for Blog Posts
  • 7. Aligning Social Media Benefits of Blogging • Agents refer with confidence • Bloggers are loyal
  • 8. Aligning Social Media What to Write About
  • 9. Aligning Social Media What to Write About Frequently Asked Questions Market Reports Neighborhood Profiles Buyer/Seller Tips Community Information Area and Event Photos & Videos
  • 10. Aligning Social Media What to Write About • Write your own content. • Do NOT copy/paste. • Purchase content to supplement your OWN posts. • When quoting another source, ALWAYS link to the original source & annotate correctly. • Make sure that quoted content is NO MORE THAN 1/3 of your total post.
  • 11. Aligning Social Media SEO – Search Engine Optimization SEO: Consistently writing about what you want to be found for in the search engines, in the language used by the community of people you want to do business with.
  • 12. Aligning Social Media Keywords Keywords are words and phrases that people type into search engines to get answers to their questions and get more information.
  • 13. Aligning Social Media Keywords • [YOUR AREA] Real Estate • [YOUR AREA] Homes/Condos/Townhomes for Sale • Homes/Condos/Townhomes for Sale in [YOUR AREA] • [YOUR AREA] Homes • [YOUR AREA] Property/Home Values • How Much is My [YOUR AREA] Home Worth?
  • 14. Aligning Social Media Post Structure • Great Titles/Headlines • Easy to Read/Scan Body • Effective Conclusion • Calls to Action
  • 15. Aligning Social Media Blog Promotion OFFLINE • Business Card • Postcards ONLINE • Promotional Items • Your Website • Newsletters • Social Networking Sites • Sign Riders • Blogging Communities • Flyers • All Online Advertising • Radio & TV Ads • Email Signature
  • 16. Aligning Social Media Time Never replace what is currently making you money. In the beginning, leverage your time by filling in your dead spots. Once you see that blogging is transferring into closed deals, ONLY THEN should you consider adding it to your other lead generation activities.
  • 17. Aligning Social Media Time Consistency over Quantity Schedule Flexibility 1-3 posts a week = ideal Week One Market Report ‐ City Market Report – Target Area(s) Week Two Neighborhood Report FAQ Week Three Seller Article/FAQ Local Event/Business Week Four Buyer Article/FAQ Real Estate ‐ In the News
  • 18. First Time Home Buyer Survey Results Key Statistics Out of all home buyers in 2009, almost 50 percent were First Time Buyers Half were married couples A quarter were single women Only 12 percent were single men 75 percent previously rented an apartment or house 18 percent had been living with their parents Median age: 30 years old Median income: $61,600
  • 19. First Time Home Buyer Survey Key Findings Access to Credit is Harder to Get 93 percent of first time home buyers are having a harder time getting a mortgage on favorable terms Fewer than half of first-time buyers are pre-approved for a loan Raising a Down Payment is Getting Tougher Fewer than half of first-time buyers have their down payments in hand Three out of four first-time buyers turn to their families for down payment assistance Intangible Benefits and Hidden Costs Play a Large Role Top reason their first-time buyer clients are interested in buying a home is to achieve homeowner status The second reason is to have a place to raise a family Only 35% of first-time buyers are aware of the “hidden costs” of homeownership, such as closing and maintenance costs, before they begin looking for a home.
  • 20. Realtor.com iPhone App Update Total downloads: 400,000+ Number of days since launch: 56 Average time per session: 18.1 (average time is ~5min per use on a free app Pinch Media) Average Time per user per day: 36+ minutes (up from 32+ minutes) Peak days: Weekends: Saturdays & Sundays
  • 21. Q&A – Have time to blog? – How do I get started? – Take to another level?
  • 22. Resources Referenced Sites and Links to More Information About Blogging: Blogging Ideas: ProBlogger.com budurl.com/REBlogIdeas1 RandomRealEstateBlogInfo.com budurl.com/REBlogIdeas2 RSSPieces.com budurl.com/REBlogIdeas3 budurl.com/REBlogIdeas4 Referenced Sites: FeaturedBlog.com About Mariana: BringTheBlog.com MarianaWagner.com ActiveRain.com RealtyScoop.FeaturedBlog.com ColoradoSpringsRealEstateConnection.com Real Estate News Sites: Inman.com Contact : RealtyTimes.com Audie Chamberlain, Realtor.com money.cnn.com/real_estate Audie.chamberlain@move.com RISmedia.com 805.557.3149