Pride, Prejudice and Prevention – Campaigning in the Bush <ul><li>Ian Macdonald </li></ul><ul><li>Education and Community...
Geography lesson! <ul><li>ACON Northern Rivers is situated ~110 km from the nearest SOPV on the Gold Coast and ~200 km fro...
Key Facts <ul><li>Once upon a time there was the Winsome… </li></ul><ul><li>GLBT social events (non private affairs) are h...
Summary of Key Issues <ul><li>An absence of bars and clubs </li></ul><ul><li>Social events - very well organised but there...
Solution! <ul><li>Do it differently while supporting the campaign by creating “local” opportunity </li></ul><ul><li>Delive...
History! 3 Campaigns in 6 Months <ul><li>Each was different and each addressed a specific area that an educator would mee...
Pride <ul><li>This is Oz - web based </li></ul><ul><li>this campaign provided the initial idea to embrace digital technol...
Pride
 
 
Prejudice <ul><li>Let’s Sink Homophobia </li></ul><ul><li>Lismore Agricultural Show – over 2 days </li></ul><ul><li>Duckin...
Prejudice
Prejudice
Prejudice
Prevention <ul><li>Current campaign - Slip it On </li></ul><ul><li>Campaign Support - a photo booth at Tropical Fruits NY...
Prevention www. acon dom.org
Prevention www. acon dom.org
Prevention www. acon dom.org
Evaluating our initiatives <ul><li>number of This is Oz website hits ( 220,000*) – great empirical evidence </li></ul><...
Conclusion OUR THINKINGIN THE BOX
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Pride, Prejudice and Prevention – Campaigning in the Bush

Presentation by Ian MacDonald, Education and Community Development, ACON Northern Rivers, at the 2010 AFAO HIV Educators Conference.
Published on: Mar 4, 2016
Published in: Health & Medicine      Business      
Source: www.slideshare.net


Transcripts - Pride, Prejudice and Prevention – Campaigning in the Bush

  • 1. Pride, Prejudice and Prevention – Campaigning in the Bush <ul><li>Ian Macdonald </li></ul><ul><li>Education and Community Development </li></ul><ul><li>ACON Northern Rivers </li></ul>
  • 2. Geography lesson! <ul><li>ACON Northern Rivers is situated ~110 km from the nearest SOPV on the Gold Coast and ~200 km from Brisbane </li></ul><ul><li>Sydney is ~750 km south </li></ul><ul><li>Lismore our biggest centre has a population ~50K </li></ul><ul><li>NR ~ 150K </li></ul><ul><li>Byron Bay is ~45 km from Lismore </li></ul>
  • 3. Key Facts <ul><li>Once upon a time there was the Winsome… </li></ul><ul><li>GLBT social events (non private affairs) are held quarterly </li></ul><ul><li>The only SOPVs in the area cater for heterosexuals – the local brothels </li></ul>
  • 4. Summary of Key Issues <ul><li>An absence of bars and clubs </li></ul><ul><li>Social events - very well organised but there are only 4 each year </li></ul><ul><li>There is a reluctance in many organisations to display campaign materials </li></ul><ul><li>Problem – lack of opportunities to sustain the message over a reasonable time </li></ul>
  • 5. Solution! <ul><li>Do it differently while supporting the campaign by creating “local” opportunity </li></ul><ul><li>Deliver the message in a memorable way </li></ul><ul><li>Activate/motivate people to participate in the message giving </li></ul><ul><li>Provide a format to which they will enthusiastically return </li></ul><ul><li>This is the digital age – embrace it! </li></ul>
  • 6. History! 3 Campaigns in 6 Months <ul><li>Each was different and each addressed a specific area that an educator would meet </li></ul><ul><li>WOULD YOU BELIEVE THEY FORMED 3 CATEGORIES OVER 6 MONTHS? </li></ul><ul><li>Pride – This is Oz </li></ul><ul><li>Prejudice – Let’s Sink Homophobia </li></ul><ul><li>Prevention – Slip it On </li></ul>
  • 7. Pride <ul><li>This is Oz - web based </li></ul><ul><li>this campaign provided the initial idea to embrace digital technology </li></ul><ul><li>we soon understood that the participants spread the message of their involvement in this campaign to other people </li></ul>
  • 8. Pride
  • 11. Prejudice <ul><li>Let’s Sink Homophobia </li></ul><ul><li>Lismore Agricultural Show – over 2 days </li></ul><ul><li>Ducking chair </li></ul><ul><li>Use of notable people including the press, LGA councillors, NSW Police (GLLOs) and public figures </li></ul>
  • 12. Prejudice
  • 13. Prejudice
  • 14. Prejudice
  • 15. Prevention <ul><li>Current campaign - Slip it On </li></ul><ul><li>Campaign Support - a photo booth at Tropical Fruits NYE Party in Lismore – 3,800 attended </li></ul><ul><li>Subjects asked to pose with real bananas and condom packs </li></ul><ul><li>Permission to publish completed and addresses for postage required </li></ul><ul><li>Pictures taken were emailed with attachments </li></ul>www. acon dom.org
  • 16. Prevention www. acon dom.org
  • 17. Prevention www. acon dom.org
  • 18. Prevention www. acon dom.org
  • 19. Evaluating our initiatives <ul><li>number of This is Oz website hits ( 220,000*) – great empirical evidence </li></ul><ul><li>participation – people actually queued for a photo opportunity </li></ul><ul><li>count subjects who had to call in at the office to collect their photo </li></ul><ul><li>subjective comments </li></ul><ul><li>permission to publish form provided another count </li></ul>*ACON AVP to 21 May 2010
  • 20. Conclusion OUR THINKINGIN THE BOX

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