Product Positioning & Pricing
Concerns In Positioning Price Sensitivity: Factors And Scope
Price Sensitivity: Factors And ScopeVery Critical AspectHelps In Protecting Profitability &To Become A Better Sales Person
The Customer Experience:Customer Satisfaction, Brand LoyaltyAnd Customer Retention InverselyRelated To Price-sensitivityCu...
Niceties Versus Necessities
Uniqueness Of The Product:Buyers Less-sensitive To Unique ProductsTough To Justify It For Common Products
Substitutes And Competitors:The Lesser The No. Of Competitorsand Substitutes, The Lesser TheImpactOf Price-Sensitivity
Brand Image:Consumers Switch Between Suppliers Of Gas On TheBasis Of Price;More Likely To Stay With A Fashion Label Despit...
Summary:
Bibliography:Books:Marketing management: Arun Kumar and N. Meenakshi, 1st EditionMarketing management: Philip Kotler, 13th...
Feedback or Questions
Price Sensitivity Factors
Price Sensitivity Factors
Price Sensitivity Factors
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Price Sensitivity Factors

Various factors that impact Pricing of products
Published on: Mar 4, 2016
Published in: Education      Business      
Source: www.slideshare.net


Transcripts - Price Sensitivity Factors

  • 1. Product Positioning & Pricing
  • 2. Concerns In Positioning Price Sensitivity: Factors And Scope
  • 3. Price Sensitivity: Factors And ScopeVery Critical AspectHelps In Protecting Profitability &To Become A Better Sales Person
  • 4. The Customer Experience:Customer Satisfaction, Brand LoyaltyAnd Customer Retention InverselyRelated To Price-sensitivityCustomer Involvement:Active Customers: Less-price Sensitive
  • 5. Niceties Versus Necessities
  • 6. Uniqueness Of The Product:Buyers Less-sensitive To Unique ProductsTough To Justify It For Common Products
  • 7. Substitutes And Competitors:The Lesser The No. Of Competitorsand Substitutes, The Lesser TheImpactOf Price-Sensitivity
  • 8. Brand Image:Consumers Switch Between Suppliers Of Gas On TheBasis Of Price;More Likely To Stay With A Fashion Label DespitePrice Increases.So, The Higher The Brand Image, The Lesser TheImpact Of Price-sensitivityPotential Customer’s Spending Power:
  • 9. Summary:
  • 10. Bibliography:Books:Marketing management: Arun Kumar and N. Meenakshi, 1st EditionMarketing management: Philip Kotler, 13th EditionWebsite:http://www.tomreillytraining.com/Ezine%207-15-08%20FiveFactorsAffectPriceSens.htmhttp://www.mbanotesworld.in/2009/09/factors-affecting-price-sensitivity.html
  • 11. Feedback or Questions