‘MODI’FIED NATION
#NaMo4PM to #PMOIndia
ONE 360º IMC CAMPAIGN THAT
CHANGED
THE WAY ELECTIONS WERE
FOUGHT IN INDIA
INTRODUCTION
• WHO CARRIED OUT THE
CAMPAIGN?
• WHEN THE CAMPAIGN WAS
STARTED?
• BHARTIYA JANATA PARTY(BJP)
• 13 SEPTEMBER,...
SITUATIONAL ANALYSIS
IMPORTANT ISSUES
• Inefficient government
• Corruption
• Inflation
• Women Security
• Infrastructure ...
WHAT BJP WAS MARKETING ?
Objectives
•Brand Loyality in terms
of good governance
•Clean up a Tainted
past
•Focused on growth
Agenda
•Concentrate on ...
STRATEGY AND
EXECUTION
C IMC FOCUS – DIGITAL MARKETING
Marketing Budget
TV-1000Cr
Ads- 3000Cr
Online- 2000Cr
Total : 6000 Cr
NaMo’s Online Presence
Content Seeding
He left no place for
any negative content
and stuffed it with a
lot of positive
content: Content
Seeding
S...
Campaigning
Tools
JANTA MAAF
NAHI KAREGI
3D Hologram Rallies:
First of it’s kind
Catchy Slogans
Mass Outreach:
Rallies
3-D Spectre
Chai Pe Charcha
with NAMo
Brand TouchPoints
T-Shirts/Merchandise
Stationery
Masks
Mobile Billboards
Hoardings and Mupis
INTERVIEWS
AAP KI ADALAT SEEDHI BAAT
Mai Bhi Modi
Game Apps
Newspapers
Personal Interactions
Door
Knocks
Phone
Calls
Micro
Messaging
100 Million $That’s a lot of money
100%Total success!
23,40,00,000 people
And a lot of people interacted
BJP, 51.90%, 52%
INC, 8.10%, 8%
BSP, 0%, 0%
AITC, 6.20%, 6%
SD, 0.90%, 1%
AIADMK, 6.80%, 7%
CPM, 1.70%, 2%
BJD, 3.60%, 3%
...
BJP
31%
INC
19%
BSP
4%
AITC
4%
SP
3%
AIADMK
3%
CPM
3%
BJD
2%
SHIV SENA
2%
TDP
4%
OTHERS
26%
VOTE SHARE OF DIFFERENT PARTIE...
76k
CONGRATULATORY TWEETS
“ CONGRATS NaMo”
For10hours
320 ThousAnds
TWEETS Just Talking
about MODI’S WIN
7.19 LAKHS
FOLLOW...
30,530,173 likes
on Facebook
2ND MOST POPULAR POLITICIAN IN
THE WORLD.
1IN3
1IN55WEEKS
550MILLIONS
66% ELECTORATE
Hindu NationalistDESCRIBED MODI AS
AND IS 1OF 12NEWCOMERS IN THE LIST
BUT STILL RANKED 15
ORBES
India's
newest
rock star
d...
Narendra Modi featuring in Aap Ki Aadalat
TAM data
For Week 15,
74 per cent
viewers in India
were watching
this show at on...
Narendra modi -imc campaign
Narendra modi -imc campaign
Narendra modi -imc campaign
Narendra modi -imc campaign
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Narendra modi -imc campaign

what are the strategies followed by modi and bjp to establish a BRAND narendra modi and win in elections . through social media
Published on: Mar 3, 2016
Published in: Social Media      
Source: www.slideshare.net


Transcripts - Narendra modi -imc campaign

  • 1. ‘MODI’FIED NATION #NaMo4PM to #PMOIndia
  • 2. ONE 360º IMC CAMPAIGN THAT CHANGED THE WAY ELECTIONS WERE FOUGHT IN INDIA
  • 3. INTRODUCTION • WHO CARRIED OUT THE CAMPAIGN? • WHEN THE CAMPAIGN WAS STARTED? • BHARTIYA JANATA PARTY(BJP) • 13 SEPTEMBER, 2013  One of the major party in Indian political system  Bharatiya Janata party was formed in 1951  Ideology of the BJP is “Integral Humanism"
  • 4. SITUATIONAL ANALYSIS IMPORTANT ISSUES • Inefficient government • Corruption • Inflation • Women Security • Infrastructure such as roads, electricity and water. BJP PROMISED • Good governance • Transparent operations • Sustainable Development • Security • Better infrastructure facilities • More employment opportunities
  • 5. WHAT BJP WAS MARKETING ?
  • 6. Objectives •Brand Loyality in terms of good governance •Clean up a Tainted past •Focused on growth Agenda •Concentrate on Youth •Vote for Change
  • 7. STRATEGY AND EXECUTION
  • 8. C IMC FOCUS – DIGITAL MARKETING
  • 9. Marketing Budget TV-1000Cr Ads- 3000Cr Online- 2000Cr Total : 6000 Cr
  • 10. NaMo’s Online Presence
  • 11. Content Seeding He left no place for any negative content and stuffed it with a lot of positive content: Content Seeding Suppressed Content: Negative posts about the Godhra Riots and his Marriage.
  • 12. Campaigning Tools JANTA MAAF NAHI KAREGI
  • 13. 3D Hologram Rallies: First of it’s kind
  • 14. Catchy Slogans
  • 15. Mass Outreach: Rallies 3-D Spectre
  • 16. Chai Pe Charcha with NAMo
  • 17. Brand TouchPoints T-Shirts/Merchandise Stationery Masks Mobile Billboards
  • 18. Hoardings and Mupis
  • 19. INTERVIEWS AAP KI ADALAT SEEDHI BAAT
  • 20. Mai Bhi Modi
  • 21. Game Apps
  • 22. Newspapers
  • 23. Personal Interactions Door Knocks Phone Calls Micro Messaging
  • 24. 100 Million $That’s a lot of money 100%Total success! 23,40,00,000 people And a lot of people interacted
  • 25. BJP, 51.90%, 52% INC, 8.10%, 8% BSP, 0%, 0% AITC, 6.20%, 6% SD, 0.90%, 1% AIADMK, 6.80%, 7% CPM, 1.70%, 2% BJD, 3.60%, 3% SHIV SENA, 3.30%, 3% TDP, 2.90%, 3% OTHER, 14.60%, 15% SEAT SHARE OF DIFFERENT PARTIES IN ELECTION BJP INC BSP AITC SD AIADMK CPM BJD SHIV SENA TDP OTHER
  • 26. BJP 31% INC 19% BSP 4% AITC 4% SP 3% AIADMK 3% CPM 3% BJD 2% SHIV SENA 2% TDP 4% OTHERS 26% VOTE SHARE OF DIFFERENT PARTIES IN THE ELECTION BJP INC BSP AITC SP AIADMK CPM BJD SHIV SENA TDP OTHERS
  • 27. 76k CONGRATULATORY TWEETS “ CONGRATS NaMo” For10hours 320 ThousAnds TWEETS Just Talking about MODI’S WIN 7.19 LAKHS FOLLOWERS 210LAKHS FOLLOWERS 64919 RETWEETS CREATED HISTORY BY
  • 28. 30,530,173 likes on Facebook 2ND MOST POPULAR POLITICIAN IN THE WORLD.
  • 29. 1IN3 1IN55WEEKS 550MILLIONS 66% ELECTORATE
  • 30. Hindu NationalistDESCRIBED MODI AS AND IS 1OF 12NEWCOMERS IN THE LIST BUT STILL RANKED 15 ORBES India's newest rock star doesn't hail from Bollywood
  • 31. Narendra Modi featuring in Aap Ki Aadalat TAM data For Week 15, 74 per cent viewers in India were watching this show at one point of time. Total TVT(000s) 3135 2,036 TVT Almost 57lakh viewers watching the original run Topping the charts with 65 per cent relative share – Special Episode broke all TV news viewership records.

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