nail
content
writing
and inspire your
readers to respond
FELDMAN CREATIVE
PLANNING
OBJECTIVES
MEDIA
RESEARCH
MESSAGE
STORY
agenda
WRITING
HEADLINES
VOICE
CONNECTION
EMOTIONS
CONVERSATION
ACTIVATI...
nail
great writing
requires
preparation
great content
requires
planning
nail
PLAN & PREPARE
ZERO IN
ON THE GOAL
nail
ALIGN
PLAN & PREPARE
the specific objective
of each piece
with the broad objective
of the marketing plan
nail
PLAN & PREPARE
what
RESPONSE
will you aim for?
nail
PLAN & PREPARE
how will you deliver
value?
what questions will you
answer?
think: i’m here to help
nail
PLAN & PREPARE
KNOW THE
TURF
nail
THE MEDIA
PLAN & PREPARE
WHERE
WILL THE INTERACTION BE?
WHEN?
WHY?
nail
PLAN & PREPARE
RESEARCH
WHO’S DOING WHAT?
WHAT’S OLD? WHAT’S NEW?
WHO ARE THE INFLUENCERS?
nail
PLAN & PREPARE
HAVE A MEANINGFUL
MESSAGE
PLAN & PREPARE
SERVE A
BIG IDEA
MIX IN SOME TASTY INGREDIENTS
nail
PLAN & PREPARE
HOW
WILL YOUR CONTENT BE
RELEVANT?
nail
PLAN & PREPARE
HOW WILL YOU
TELL A UNIQUE
BRAND
STORY?
it’s time to
write
it’s time to
make your
content come alive
HIT YOUR
HEADLINE
HARD
it’s time to
make your
content
come alive
HIT YOUR
HEADLINE
HARD
MAKE IT A PARTY STARTER
TANTALIZE AND TEASE
TOUCH A NERVE
it’s time to
make your
content
come a...
GET OVER
yourself
it’s time to
make your
content
come alive
GET OVER
yourself
the reader is the main
character
MAKE ‘YOU’ YOUR MOST
USED WORD
it’s time to
make your
content
come a...
GET THE
NOD
it’s time to
make your
content
come alive
GET THE
NOD
pose a question
make a statement
go on a journey
together
it’s time to
make your
content
come alive
elicit
feelings
it’s time to
make your
content
come alive
elicit
feelings
emotions first,
reasoning second
desires
motivations
it’s time to
make your
content
come alive
write to a
friend
it’s time to
make your
content
come alive
write to a
friend
have a conversation
no formalities
type the way
you’d talk
questions
it’s time to
make your
content
c...
activate with
verbs
it’s time to
make your
content
come alive
activate with
verbs
use adjectives
economically
use verbs with vigor
action
it’s time to
make your
content
come alive
express
yourself
it’s time to
make your
content
come alive
express
yourself
put your fingerprints
all over the content
find your voice
use it
it’s time to
make your
content
come ...
speak
HUMAN
being
it’s time to
make your
content
come alive
speak
HUMAN
being
technobabble
is a buzzkill
put a lid on the lingo
little words, big ideas
it’s time to
make your
con...
HAVE
FUN
it’s time to
make your
content
come alive
HAVE
FUN
lighten up
be cheeky
use rhetorical
questions
use your sense of humor
it’s time to
make your
content
come ali...
tell
stories
it’s time to
make your
content
come alive
tell
stories
storytelling elements
time and place
characters
conflict
resolution
it’s time to
make your
content
come a...
it’s time to
arouse
make your
content
come alive
it’s time to
arouse
make hearts pound
build curiosity
foreshadow
cliffhangers
surprise
make your
content
come alive
teach
it’s time to
make your
content
come alive
teach
your mission:
educate
share your
knowledge
generously
deliver value
it’s time to
make your
content
come alive
call for
action
don’t say goodbye.
tell readers what to do next...
sign-up
share
download
register
try
buy
it’s time t...
WRITING REQUIRES PREPARATION
REVIEW
CONTENT REQUIRES PLANNING
nailit
and the reader
shall
respond
PRESENTED BY
barry feldman
content marketing
copywriting
creative direction
email barry@feldmancreative.com
twitter @feld...
of 43

Nail Content Writing & Inspire Readers to Respond

Want to hammer your content like a communications pro? Learn how to prepare, plan and pen some seriously hot content and inspire your readers to act.
Published on: Mar 3, 2016
Published in: Business      Technology      
Source: www.slideshare.net


Transcripts - Nail Content Writing & Inspire Readers to Respond

  • 1. nail content writing and inspire your readers to respond FELDMAN CREATIVE
  • 2. PLANNING OBJECTIVES MEDIA RESEARCH MESSAGE STORY agenda WRITING HEADLINES VOICE CONNECTION EMOTIONS CONVERSATION ACTIVATION EXPRESSION SIMPLICITY FUN STORYTELLING AROUSAL CALL FOR ACTION N A I L C O N T E N T W R I T I N G
  • 3. nail great writing requires preparation great content requires planning
  • 4. nail PLAN & PREPARE ZERO IN ON THE GOAL
  • 5. nail ALIGN PLAN & PREPARE the specific objective of each piece with the broad objective of the marketing plan
  • 6. nail PLAN & PREPARE what RESPONSE will you aim for?
  • 7. nail PLAN & PREPARE how will you deliver value? what questions will you answer? think: i’m here to help
  • 8. nail PLAN & PREPARE KNOW THE TURF
  • 9. nail THE MEDIA PLAN & PREPARE WHERE WILL THE INTERACTION BE? WHEN? WHY?
  • 10. nail PLAN & PREPARE RESEARCH WHO’S DOING WHAT? WHAT’S OLD? WHAT’S NEW? WHO ARE THE INFLUENCERS?
  • 11. nail PLAN & PREPARE HAVE A MEANINGFUL MESSAGE
  • 12. PLAN & PREPARE SERVE A BIG IDEA MIX IN SOME TASTY INGREDIENTS
  • 13. nail PLAN & PREPARE HOW WILL YOUR CONTENT BE RELEVANT?
  • 14. nail PLAN & PREPARE HOW WILL YOU TELL A UNIQUE BRAND STORY?
  • 15. it’s time to write it’s time to make your content come alive
  • 16. HIT YOUR HEADLINE HARD it’s time to make your content come alive
  • 17. HIT YOUR HEADLINE HARD MAKE IT A PARTY STARTER TANTALIZE AND TEASE TOUCH A NERVE it’s time to make your content come alive
  • 18. GET OVER yourself it’s time to make your content come alive
  • 19. GET OVER yourself the reader is the main character MAKE ‘YOU’ YOUR MOST USED WORD it’s time to make your content come alive
  • 20. GET THE NOD it’s time to make your content come alive
  • 21. GET THE NOD pose a question make a statement go on a journey together it’s time to make your content come alive
  • 22. elicit feelings it’s time to make your content come alive
  • 23. elicit feelings emotions first, reasoning second desires motivations it’s time to make your content come alive
  • 24. write to a friend it’s time to make your content come alive
  • 25. write to a friend have a conversation no formalities type the way you’d talk questions it’s time to make your content come alive
  • 26. activate with verbs it’s time to make your content come alive
  • 27. activate with verbs use adjectives economically use verbs with vigor action it’s time to make your content come alive
  • 28. express yourself it’s time to make your content come alive
  • 29. express yourself put your fingerprints all over the content find your voice use it it’s time to make your content come alive
  • 30. speak HUMAN being it’s time to make your content come alive
  • 31. speak HUMAN being technobabble is a buzzkill put a lid on the lingo little words, big ideas it’s time to make your content come alive
  • 32. HAVE FUN it’s time to make your content come alive
  • 33. HAVE FUN lighten up be cheeky use rhetorical questions use your sense of humor it’s time to make your content come alive
  • 34. tell stories it’s time to make your content come alive
  • 35. tell stories storytelling elements time and place characters conflict resolution it’s time to make your content come alive
  • 36. it’s time to arouse make your content come alive
  • 37. it’s time to arouse make hearts pound build curiosity foreshadow cliffhangers surprise make your content come alive
  • 38. teach it’s time to make your content come alive
  • 39. teach your mission: educate share your knowledge generously deliver value it’s time to make your content come alive
  • 40. call for action don’t say goodbye. tell readers what to do next... sign-up share download register try buy it’s time to make your content come alive
  • 41. WRITING REQUIRES PREPARATION REVIEW CONTENT REQUIRES PLANNING
  • 42. nailit and the reader shall respond
  • 43. PRESENTED BY barry feldman content marketing copywriting creative direction email barry@feldmancreative.com twitter @feldmancreative.com

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