NATIVE ADS,
TV & EMAIL
Marketing Predictions
& Provocations for 2015
FEATURED DEC. 27, 2014 IN
PREDICTIONS FOR
WHAT MARKETERS
SHOULD ANTICIPATE
IN 2015
Google will offer a
CUSTOM
AUDIENCES
solution, analogous
to Facebook’s.
NO. 1
ACTIVITY
"I'm looking for the company"
"The ...
NO. 2
Despite attempts to create
programmatic platforms &
household-specific solutions,
MOST TV ADS
will continue to be
BOU...
Large publishers serving
NATIVE ADS
through third parties will
take the business
IN-HOUSE.
NO. 3
MARGINS SHARED
MARGINS KE...
NO. 4
Mobile-centric
CRM solutions
will make inroads as an
alternative to email
for companies reaching
their customers.
1
Apple’s Watch
will pave the way for
marketers thinking about
new opportunities
CREATED BY
“the Internet of everything”.
NO...
CLICK BELOW FOR MORE
TECHCRUNCH ARTICLE POWERED BY BATTERY
@JONATHANSILLS
of 8

Native Ads, TV and Email Marketing Predictions in 2015

This slide deck overviews predictions from Battery Ventures' executive in residence Jonathan Sills regarding what 2015 has in store for native ads, TV and email marketing. Read his corresponding TechCrunch article here: http://techcrunch.com/2014/12/27/native-ads-tv-and-email-in-2015/.
Published on: Mar 3, 2016
Published in: Marketing      
Source: www.slideshare.net


Transcripts - Native Ads, TV and Email Marketing Predictions in 2015

  • 1. NATIVE ADS, TV & EMAIL Marketing Predictions & Provocations for 2015 FEATURED DEC. 27, 2014 IN
  • 2. PREDICTIONS FOR WHAT MARKETERS SHOULD ANTICIPATE IN 2015
  • 3. Google will offer a CUSTOM AUDIENCES solution, analogous to Facebook’s. NO. 1 ACTIVITY "I'm looking for the company" "The company's looking for me" IDENTITY
  • 4. NO. 2 Despite attempts to create programmatic platforms & household-specific solutions, MOST TV ADS will continue to be BOUGHT LINEARLY. ADS BUY THE BOX BUY THE AD TIME
  • 5. Large publishers serving NATIVE ADS through third parties will take the business IN-HOUSE. NO. 3 MARGINS SHARED MARGINS KEPT
  • 6. NO. 4 Mobile-centric CRM solutions will make inroads as an alternative to email for companies reaching their customers. 1
  • 7. Apple’s Watch will pave the way for marketers thinking about new opportunities CREATED BY “the Internet of everything”. NO. 5 Hey you!
  • 8. CLICK BELOW FOR MORE TECHCRUNCH ARTICLE POWERED BY BATTERY @JONATHANSILLS

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