HYPER ISLAND 12-2013
Nansen Stockholm / London / Chicago / New York / Washington D.C
Martin Edenström
martin.edenstrom@na...
Main take
The New Multiscreen
World ’12
Q2 2012!
SWEDES ON THE NET
Q4 2013
.SE Svenskarnas Internetvanor 2013:
• 85 % (67 %) åldrarna 26-35 år använder dagligen
internet i...
X
X
SEQUENTIALLY
X
X
SIMULTANEOUSLY
X
X
X
X
The latest?
Latest available data about multiscreen usage:
Irdeto multiscreen findings September 2013
•50%+ of populatio...
ON THE SWEDISH MARKET?
TV4
MTG
TVDAGS
EXMACHINA
BATTLE FIELD 4
CHALLENGES!
NEVER EVER DONE BEFORE
Tap into creative multi-screen combos
Be the very first in different areas
MULTI-SCREEN
CONTENT MARKETING
Created content must be:
• Planned for!
• Preferably put into system
• Brand affecting pro...
HUGE IMPACT E-COMMERCE
CART ABANDONMENT
97% övergivna mobila varukorgar.
SeeWhy Conversion Academy '12
NEW ROLE FOR THE
BROWSER
Or?
Tack. Thank you. 多謝.
Danke.
nansen.com
APP RULES?
ONE CART?
Content marketing – Vad har denna mega-trend med multiscreen
att göra?
Magine?
Nansen Hyper Island Presentation 11/12 Multi Screen Environment and E-commerce
Nansen Hyper Island Presentation 11/12 Multi Screen Environment and E-commerce
Nansen Hyper Island Presentation 11/12 Multi Screen Environment and E-commerce
Nansen Hyper Island Presentation 11/12 Multi Screen Environment and E-commerce
Nansen Hyper Island Presentation 11/12 Multi Screen Environment and E-commerce
Nansen Hyper Island Presentation 11/12 Multi Screen Environment and E-commerce
Nansen Hyper Island Presentation 11/12 Multi Screen Environment and E-commerce
Nansen Hyper Island Presentation 11/12 Multi Screen Environment and E-commerce
Nansen Hyper Island Presentation 11/12 Multi Screen Environment and E-commerce
Nansen Hyper Island Presentation 11/12 Multi Screen Environment and E-commerce
Nansen Hyper Island Presentation 11/12 Multi Screen Environment and E-commerce
Nansen Hyper Island Presentation 11/12 Multi Screen Environment and E-commerce
Nansen Hyper Island Presentation 11/12 Multi Screen Environment and E-commerce
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Nansen Hyper Island Presentation 11/12 Multi Screen Environment and E-commerce

Nansen Martin Edenström Hyper Island Presentation 11:th December 2013. About the Google Multi Screen Environment report and how it will affect E-commerce in the future. Card Abandonment tips&tricks and 2013 statstics from Sweden and US.
Published on: Mar 3, 2016
Source: www.slideshare.net


Transcripts - Nansen Hyper Island Presentation 11/12 Multi Screen Environment and E-commerce

  • 1. HYPER ISLAND 12-2013 Nansen Stockholm / London / Chicago / New York / Washington D.C Martin Edenström martin.edenstrom@nansen.com, @MKSECom
  • 2. Main take The New Multiscreen World ’12
  • 3. Q2 2012!
  • 4. SWEDES ON THE NET Q4 2013 .SE Svenskarnas Internetvanor 2013: • 85 % (67 %) åldrarna 26-35 år använder dagligen internet i mobilen. • I åldrarna 14-15 år säger 89% de dagligen använder internet i mobilen (98% någon gång!) • 31% (20%) av Sveriges befolkning (+12 år) äger eller har tillgång en surfplatta. 30% 6-11 åringar använder dagligen en surfplatta • Mobilt internet har inte ersatt datorn. Nästan alla med smartmobil har också en dator, och nästan alla med en surfplatta har både en dator och en mobil
  • 5. X X
  • 6. SEQUENTIALLY
  • 7. X X
  • 8. SIMULTANEOUSLY
  • 9. X X
  • 10. X X
  • 11. The latest? Latest available data about multiscreen usage: Irdeto multiscreen findings September 2013 •50%+ of population in Australien, UK, Sweden, Norway, UAE have a smart phone. •62% of global mobile web users indulge in multiscreen activities while viewing TV
  • 12. ON THE SWEDISH MARKET?
  • 13. TV4
  • 14. MTG
  • 15. TVDAGS
  • 16. EXMACHINA
  • 17. BATTLE FIELD 4
  • 18. CHALLENGES!
  • 19. NEVER EVER DONE BEFORE Tap into creative multi-screen combos Be the very first in different areas
  • 20. MULTI-SCREEN CONTENT MARKETING Created content must be: • Planned for! • Preferably put into system • Brand affecting profiling, content and pricing must simultaneously and constantly be updated
  • 21. HUGE IMPACT E-COMMERCE
  • 22. CART ABANDONMENT 97% övergivna mobila varukorgar. SeeWhy Conversion Academy '12
  • 23. NEW ROLE FOR THE BROWSER Or?
  • 24. Tack. Thank you. 多謝. Danke. nansen.com
  • 25. APP RULES?
  • 26. ONE CART?
  • 27. Content marketing – Vad har denna mega-trend med multiscreen att göra? Magine?

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