Pop! Tech Remix: Social Media Strategy Game<br />Beth KanterVisiting Scholar, Packard Foundation<br />
Agenda<br />3:00-3:45Introduction & Principles<br />3:45-4:30<br />Small Groups To Play The Game<br />4:30-5:00Share and R...
Scholar 2.0: Open Source Knowledge<br />
David Wilcox<br />http://socialmedia.wikispaces.com/Social+media+game<br />
http://internet-fundraising.wikispaces.com/<br />
Photo by Preetam Rai<br />
What’s your burning question? Share it Twitter style!<br />Re-tweet the other person’s question to two other people<br />
Principles<br />Flickr Photo by toby_maloy<br />
A quick scan of your social media ant trails …<br />
Principles<br />Online/Offline<br />Listen first, real time tracking, leads to engaging<br />The Social Life of Content<br...
1. A Bridge to Offline Action/Change<br />
2. Listening First, Real Time Tracking, Engaging<br />
Listening As Market Research<br />
A homeless person <br />isn’t someone you <br />pass on your way <br />to a high-end <br />restaurant…<br />
Listening As Brand Monitoring<br />I took an American Red Cross class I thought was less than satisfactory. […] The local ...
Influencer complaining …<br />Customer service issue<br />Relationship building<br />Listening leads to engagement …<br />
Listening as real-time early warning system<br />
Engaging in the Conversation Strategically<br />
“It is important to connect with people based on their interests (I will sometimes search twitter for &quot;kids outside&q...
The Social Life of Content<br />
Spreadable Seeds<br />Audience?<br />
Social Content: Home Base and Outposts<br />How do you integrate channels?<br />
User Generated Content<br />
Social Content Strategy<br />
Platform for Self-Organizing<br />
Crowdsourcing<br />
Empowering supporters without loosing control …<br />
Time and Expertise<br />
Well, maybe not dead<br />Pick the right metrics to understand what is and what isn’t working<br />
The Right Metrics<br />KD Paine<br />
Pick a social media project that won’t take much time<br />Write down successes <br />Write down challenges <br />Ask or l...
Creating A Safe Place: Experiment and Reiterate<br />Identify worst case scenarios<br />Develop contingency plans<br />Pr...
Principles<br />Online/Offline<br />Listen first, real time tracking, leads to engaging<br />The Social Life of Content an...
Human Spectragram: Experience with social media<br />
You want to build a global online earth worm sustainability community. You want to bring together supporters, gardeners,...
2. Use the people cards to identify audience<br />
Community Building & Social Networking<br />GenerateBuzz<br />Social Content<br />Engage<br />Listen<br />3. Review Strat...
Social Content<br />acticaches<br />Social Media: Tactics and Tools<br />Community Building & Social Networking<br />Gener...
3. Pick Your Tools: You Only Get Ten Points!<br />
4. Real Life Happens, Revise<br />
5. Group Report<br /><ul><li>Summarize strategy
 Summarize discussions</li></ul>6. Reflection<br /><ul><li>What did you learn that you can apply to your social media s...
 What help or resources do you need to move forward?
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PopTech Slides

Slide deck
Published on: Mar 4, 2016
Published in: Technology      Entertainment & Humor      
Source: www.slideshare.net


Transcripts - PopTech Slides

  • 1. Pop! Tech Remix: Social Media Strategy Game<br />Beth KanterVisiting Scholar, Packard Foundation<br />
  • 2. Agenda<br />3:00-3:45Introduction & Principles<br />3:45-4:30<br />Small Groups To Play The Game<br />4:30-5:00Share and Reflect<br />Agenda<br />Experience social media strategy brainstorm that integrates with overall communications objectives<br />A base for deeper one-on-one consult on tactics<br />
  • 3. Scholar 2.0: Open Source Knowledge<br />
  • 4. David Wilcox<br />http://socialmedia.wikispaces.com/Social+media+game<br />
  • 5. http://internet-fundraising.wikispaces.com/<br />
  • 6. Photo by Preetam Rai<br />
  • 7. What’s your burning question? Share it Twitter style!<br />Re-tweet the other person’s question to two other people<br />
  • 8. Principles<br />Flickr Photo by toby_maloy<br />
  • 9. A quick scan of your social media ant trails …<br />
  • 10. Principles<br />Online/Offline<br />Listen first, real time tracking, leads to engaging<br />The Social Life of Content<br />Platform for Self-Organizing<br />Staff time and expertise<br />The right metrics<br />Small pilots and Reiterate<br />Assess organizational culturea<br />
  • 1. A Bridge to Offline Action/Change<br />
  • 2. Listening First, Real Time Tracking, Engaging<br />
  • 13. Listening As Market Research<br />
  • 14. A homeless person <br />isn’t someone you <br />pass on your way <br />to a high-end <br />restaurant…<br />
  • 15. Listening As Brand Monitoring<br />I took an American Red Cross class I thought was less than satisfactory. […] The local chapter director. called me to talk about it honestly. They care about me and they’re willing to go the extra mile. I am now significantly more likely to take another class than I was before.” - Blogger<br />
  • 16. Influencer complaining …<br />Customer service issue<br />Relationship building<br />Listening leads to engagement …<br />
  • 17. Listening as real-time early warning system<br />
  • 18. Engaging in the Conversation Strategically<br />
  • 19. “It is important to connect with people based on their interests (I will sometimes search twitter for &quot;kids outside&quot; and then compliment them on giving their kids a green hour!) ”<br />Danielle Brigida<br />
  • 20. The Social Life of Content<br />
  • 21. Spreadable Seeds<br />Audience?<br />
  • 22. Social Content: Home Base and Outposts<br />How do you integrate channels?<br />
  • 23. User Generated Content<br />
  • 24. Social Content Strategy<br />
  • 25. Platform for Self-Organizing<br />
  • 26. Crowdsourcing<br />
  • 27. Empowering supporters without loosing control …<br />
  • 28. Time and Expertise<br />
  • 29. Well, maybe not dead<br />Pick the right metrics to understand what is and what isn’t working<br />
  • 30. The Right Metrics<br />KD Paine<br />
  • 31. Pick a social media project that won’t take much time<br />Write down successes <br />Write down challenges <br />Ask or listen to the people you connect with about what worked and what didn&apos;t <br />Watch other nonprofits and copy and remix for your next project. <br />Rinse, repeat.<br />
  • 32. Creating A Safe Place: Experiment and Reiterate<br />Identify worst case scenarios<br />Develop contingency plans<br />Prepare for the failures<br />
  • 33. Principles<br />Online/Offline<br />Listen first, real time tracking, leads to engaging<br />The Social Life of Content and Messaging<br />Platform for Self-Organizing<br />Staff time and expertise<br />The right metrics<br />Small pilots and Reiterate<br />Assess organizational culturea<br />
  • 34. Human Spectragram: Experience with social media<br />
  • 35. You want to build a global online earth worm sustainability community. You want to bring together supporters, gardeners, sustainable foodies, climate activists, green materials businesses, students, designers, and conservationists to create a movement powerful enough to respond to any earth worm conservation emergency anywhere swiftly and efficiently.<br />
  • 2. Use the people cards to identify audience<br />
  • 37. Community Building & Social Networking<br />GenerateBuzz<br />Social Content<br />Engage<br />Listen<br />3. Review Strategy Blocks<br />
  • 38. Social Content<br />acticaches<br />Social Media: Tactics and Tools<br />Community Building & Social Networking<br />GenerateBuzz<br />Listen<br />Engagement<br /> 10hr<br /> 15hr<br /> 20hr<br />Support Overall Communications and Internet Strategy<br />Less Time<br />
  • 3. Pick Your Tools: You Only Get Ten Points!<br />
  • 4. Real Life Happens, Revise<br />
  • 5. Group Report<br /><ul><li>Summarize strategy
  • 42. Summarize discussions</li></ul>6. Reflection<br /><ul><li>What did you learn that you can apply to your social media strategy?
  • 43. What help or resources do you need to move forward?
  • 44. What’s one small thing you can do? </li></li></ul><li>Objective<br />Identify Audience<br /> Review the Strategy Approaches<br /> Pick Tools<br />Report: Strategy<br /> Full Group Discussion: What did you learn that you can apply?<br />
  • 45. Thank You! <br />Beth’s Bloghttp://beth.typepad.com<br />Have a blog post topic idea?beth@bethkanter.org<br />

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