[Webinar] Got Strategy? Awesome Social Media
Marketing Doesn’t Just Happen—Do it with Purpose
and Goals to Increase Your R...
Agenda
• The Big Picture Overview
• Social Media Strategy
• How Does Social Media Fit Into SEO
• Customer Engagement and W...
Quick Poll
• I am a solopreneur
• Small business (2-50 employees)
• Medium business (51-500 employeess)
• Large business (...
Quick Poll
• I handle all MarCom and want to
outsource social media
• I handle all MarCom and do my
own social media
• I a...
The Big Picture: Why You’re Here
• Meeting You Where You’re At
• A Social Media Presence is Necessary
• 3 goals: Anticipat...
Assumptions
• You have a website and a product or service
• You’re a SMB owner or SMB Marketing pro
• You know your top th...
Social Media Strategy: Getting Started
• Situational Assessment
• Goal-Setting (Strategic & Tactical)
– S: Brand awareness...
Social Media Strategy: Social Brand Guidelines
• Review social profiles from a brand consistency
perspective
• Personality...
Social Media Strategy: Like a Good Press Release
Your Strategy Outlines the:
• Who
• What
• Where
• When
• How
• Why (You ...
Social Media Plan
www.boulderseomarketing.com | www.popmediastudio.com
Source: www.socialmediaexaminer.com/social-media-marketingindustry-report-2012/
Process, Templates and Tools
• High quality content
• Editorial Calendar
• Post individually or use tools
www.boulderseoma...
Measuring Your Social Media Marketing Success
www.boulderseomarketing.com | www.popmediastudio.com
Measuring Your Social Media Marketing Success
www.boulderseomarketing.com | www.popmediastudio.com
www.boulderseomarketing.com | 720.263.1736 | info@boulderseomarketing.com
Case Studies and Success Stories
• Bi-monthly We...
www.boulderseomarketing.com | 720.263.1736 | info@boulderseomarketing.com
Case Studies and Success Stories
Results in addi...
Got Strategy? Awesome Social Media Marketing Doesn’t Just
Happen—Do it with Purpose and Goals to Increase Your ROI
Questio...
POP! media studio Webinar on Social Media Strategy & Analytics
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POP! media studio Webinar on Social Media Strategy & Analytics

Are you in charge of social media marketing at your company? It’s a pretty fun job, right? You get to tweet and retweet, post fun content to Facebook, start interesting discussions on LinkedIn, and more. Or, maybe it’s not so fun anymore because you feel like you’re winging it and don’t have time to find, schedule, and post good content? Not to mention the time required to analyze results (the not-so-fun part) to know if your dedicated, yet Herculean efforts are paying off. If you're already using social media, or realize you've gotta get started, check out our webinar slides and contact POP! media studio with questions! POP! content has personality, is outstanding, and purposeful....because life's too short for vanilla ice cream, and boring is death!
Published on: Mar 4, 2016
Published in: Marketing      Business      Technology      
Source: www.slideshare.net


Transcripts - POP! media studio Webinar on Social Media Strategy & Analytics

  • 1. [Webinar] Got Strategy? Awesome Social Media Marketing Doesn’t Just Happen—Do it with Purpose and Goals to Increase Your ROI www.boulderseomarketing.com | www.popmediastudio.com March 19, 2014 Beth Powell Content Strategy, Copywriting, PR Specialist POP! media studio Chris Raulf Online Marketing Expert & Founder Boulder SEO Marketing
  • 2. Agenda • The Big Picture Overview • Social Media Strategy • How Does Social Media Fit Into SEO • Customer Engagement and Workflow Options • Templates, Process and Tools • Success: Define and Measure • Case Studies • Questions & Answers www.boulderseomarketing.com | www.popmediastudio.com
  • 3. Quick Poll • I am a solopreneur • Small business (2-50 employees) • Medium business (51-500 employeess) • Large business (501+ employees) www.boulderseomarketing.com | www.popmediastudio.com
  • 4. Quick Poll • I handle all MarCom and want to outsource social media • I handle all MarCom and do my own social media • I already outsource my social media activities www.boulderseomarketing.com | www.popmediastudio.com
  • 5. The Big Picture: Why You’re Here • Meeting You Where You’re At • A Social Media Presence is Necessary • 3 goals: Anticipate needs, give them reasons to do business with you, foster loyalty to your brand • MarCom - Content Marketing - Social Media • Options for content creation &implementation • SEO & Analytics www.boulderseomarketing.com | www.popmediastudio.com
  • 6. Assumptions • You have a website and a product or service • You’re a SMB owner or SMB Marketing pro • You know your top three competitors • You know your top 2-3 buyer personas • On the importance of buyer personas www.boulderseomarketing.com | www.popmediastudio.com
  • 7. Social Media Strategy: Getting Started • Situational Assessment • Goal-Setting (Strategic & Tactical) – S: Brand awareness, leads, promote execs – T: 200 Twitter followers by May, 100% increase in referral traffic from LinkedIn, 500 email addresses in 6 months • Setting Expectations Internally – Lead Gen vs. Closing the Sale – Website & customer journey needs to be awesome www.boulderseomarketing.com | www.popmediastudio.com
  • 8. Social Media Strategy: Social Brand Guidelines • Review social profiles from a brand consistency perspective • Personality! Human face to the world! • Develop your ‘voice’ (informal/formal tone, etc.) • Top 15-30 keywords/phrases (integral for optimizing content & better SEO) • How you’ll use imagery in your posts • How you’ll involve employees/colleagues in content development • Who ‘owns’ the customer service engagements? www.boulderseomarketing.com | www.popmediastudio.com
  • 9. Social Media Strategy: Like a Good Press Release Your Strategy Outlines the: • Who • What • Where • When • How • Why (You Know This One!) www.boulderseomarketing.com | www.popmediastudio.com
  • 10. Social Media Plan www.boulderseomarketing.com | www.popmediastudio.com
  • 11. Source: www.socialmediaexaminer.com/social-media-marketingindustry-report-2012/
  • 12. Process, Templates and Tools • High quality content • Editorial Calendar • Post individually or use tools www.boulderseomarketing.com | www.popmediastudio.com
  • 13. Measuring Your Social Media Marketing Success www.boulderseomarketing.com | www.popmediastudio.com
  • 14. Measuring Your Social Media Marketing Success www.boulderseomarketing.com | www.popmediastudio.com
  • 15. www.boulderseomarketing.com | 720.263.1736 | info@boulderseomarketing.com Case Studies and Success Stories • Bi-monthly Webinar or Web Panel • Weekly blog post • 2 personal LinkedIn status updates per day • 1LinkedIn company page status update per day • 2 LinkedIn group postings per day • 1 FB / G+ post per day • 2 Tweets per day
  • 16. www.boulderseomarketing.com | 720.263.1736 | info@boulderseomarketing.com Case Studies and Success Stories Results in addition to increased referral traffic from social media: • ~15-20% organic growth rate of social media followers per month • 150-250 Webinar / Web Panel registrants • ~ 35-40% new leads per online event (deployed LinkedIn lead generation campaign) • 4-5 new and optimized pieces of content for website per event • Press release strategy • Increased brand recognition; perception as industry thought leader • Recording of online event repurposed as on-demand content on the website; ‘recording request’ pages generate 60-80 new requests per month
  • 17. Got Strategy? Awesome Social Media Marketing Doesn’t Just Happen—Do it with Purpose and Goals to Increase Your ROI Questions? Connect with Beth Powell / POP! media studio: Facebook: https://www.facebook.com/shareworthycontent LinkedIn: http://www.linkedin.com/in/shareworthycontent Twitter: https://twitter.com/PowellBeth Connect with Chris Raulf / Boulder SEO Marketing: LinkedIn: http://www.linkedin.com/company/boulder-seo-marketing Twitter: https://twitter.com/MarketingSEOWiz Facebook: https://www.facebook.com/BoulderSEOMarketing Google+: https://plus.google.com/+Boulderseomarketing www.boulderseomarketing.com | www.popmediastudio.com

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