{
History of web
pop ups and
sponsorships
By Bethany Bouchareb
 The internet was invented in the 1960’s in the
USA
 On average, 36 million brits use the internet a
day
 Web 2.0 w...
 Web 2.0 allows communication through social
media and a virtual community
 Web 2.0 is more complex than the first int...
Pop Ups
 A web pop up is a form of advertising online
 Ethan Zuckerman invented the pop up in the
late 1990’s, they were first...
 Many people find the pop up is interrupting
and a nuisance therefore pop up blockers have
been introduced
 Many pop ...
 Due to web pop ups being advertisements,
products can can also be bought online
 Online shopping was invented in 1979...
Sponsorships
 A sponsorship is an advert that follows after,
before a television break, or comes straight on
when a program cuts to ...
 The first ever commercial sponsorship aired in
America
 The first television sponsorship was during a
baseball game ...
 Dominos has a long running sponsorship
sequence deal with Sky One’s ‘The Simpsons’
 Each episode of The Simpsons is w...
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Pop up and sponsorship history 2

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Published on: Mar 4, 2016
Published in: Career      
Source: www.slideshare.net


Transcripts - Pop up and sponsorship history 2

  • 1. { History of web pop ups and sponsorships By Bethany Bouchareb
  • 2.  The internet was invented in the 1960’s in the USA  On average, 36 million brits use the internet a day  Web 2.0 was introduced in 2002  The introduction of web 2.0 allowed people to be more interactive as the internet begun to withhold things such as images and music The Internet
  • 3.  Web 2.0 allows communication through social media and a virtual community  Web 2.0 is more complex than the first interent as it allows video sharing websites, music sharing websites, social networking websites e.g. twitter, facebook etc.  Tim O’Reilly popularized Web 2.0  Concerning marketers, the Web 2.0 is a way to connect to consumers through promotion Web 2.0
  • 4. Pop Ups
  • 5.  A web pop up is a form of advertising online  Ethan Zuckerman invented the pop up in the late 1990’s, they were first launched on the website tripod.com What is a web pop up? – When did it begin?
  • 6.  Many people find the pop up is interrupting and a nuisance therefore pop up blockers have been introduced  Many pop ups which are not legit can lead to a computer virus when users click on the advertisement Issues with the web pop up?
  • 7.  Due to web pop ups being advertisements, products can can also be bought online  Online shopping was invented in 1979 by Michael Aldrich  Amazon is the most used e-commerce store Web Pop Ups and Online Consumption
  • 8. Sponsorships
  • 9.  A sponsorship is an advert that follows after, before a television break, or comes straight on when a program cuts to a break. The sponsorship supports the organization financially  The first television sponsor was in 1946 What is a sponsorship?- When did it begin?
  • 10.  The first ever commercial sponsorship aired in America  The first television sponsorship was during a baseball game between the Philadelphia Phillies and the Brooklyn dodgers  This sponsorship advert last 10 seconds and the overall payment for it was $140 The First Television Sponsorship
  • 11.  Dominos has a long running sponsorship sequence deal with Sky One’s ‘The Simpsons’  Each episode of The Simpsons is watched by roughly 400,000 people  Dominos ended its sponsorship with The Simpsons recently and took up a sponsorship with Britain's Got Talent (2002)  Each week, Britain's Got Talent is watched by roughly 10 million people Current Sponsorship

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