Building Your Business in
the Hispanic Community
Oscar Gonzales, MBA, PhD – International Division Director
Population Trends
U.S. Population by Race 2010 - 2030
0%
10%
20%
30%
40%
50%
60%
70%
White Hispanic Black Asian Other
2010 64% 16% 13% 4% 3%...
Projected Hispanic Population Growth
Projected Hispanic Population Growth
Projected Hispanic Population Growth
Projected Hispanic Population Growth
Change in Population Profile
2015 2020 2030 2040
TOTAL POPULATION CHANGE 2,621 2,619 2,329 1,906
. One race 2,361 2,331 1,...
Change in Population Births
2015 2020 2030 2040
BIRTHS 3,999 4,125 4,198 4,266
.One race 3,735 3,831 3,839 3,836
White 2,8...
Change in Population Deaths
2015 2020 2030 2040
DEATHS 2,619 2,777 3,224 3,787
. One race 2,595 2,749 3,185 3,735
White 2,...
The Houston Region is now the most ethnically
and culturally diverse large metropolitan area in
the country.
Fort Bend Cou...
Houston Population by Race
1960 - 2012
White Hispanic Black Other Asian
2014 2,246,213 2,411,829 1,072,748 1,024,832 396,677
2019 2,331,122 2,916,914 1,191,317 1...
Houston’s Population by Age & Ethnicity
Houston’s Foreign Born Population
Attitudes Toward Immigrants (2010-2014)
Undocumented
immigrants NOT
a very serious
problem for
the city.
Favor Granting il...
White Hispanic Black Other Asian
2014 2,246,213 2,411,829 1,072,748 1,024,832 396,677
2019 2,331,122 2,916,914 1,191,317 1...
Under 5 years 5 to 17 years 18 to 24 years 25 to 34 years 35 to 44 years 45 to 54 years 55 to 64 years 65 to 74 years
75 y...
Houston Hispanic Population by Zip Code
2014 Houston MSA Language Fluency
Speak English
Only
Speak Spanish
Speak Spanish:
Speak English
"Very Well"
Speak Spanish:...
Distributions by Education – Houston MSA
Houston MSA – Hispanic: Poverty
Individuals
28%
Families
25%
Single Females
Head of HH
47%
Houston MSA
Hispanic Poverty Ra...
Houston Hispanic Facts
46.7%Rent
53.3% Own
Median Income
$41,867Median Home
Value
$103,100
So What Does This All Mean?
The Hispanic Market is More Diverse Than Ever.
You Can’t Always Rely on Your Own Point of
“His...
Oscar Gonzales, MBA, PhD – International Division Director
Building Your Business in
the Hispanic Community
Oscar Gonzales, MBA, PhD – International Division Director
NAHREP Houston 4.22.15 Building Your Business in the Hispanic Community
NAHREP Houston 4.22.15 Building Your Business in the Hispanic Community
NAHREP Houston 4.22.15 Building Your Business in the Hispanic Community
NAHREP Houston 4.22.15 Building Your Business in the Hispanic Community
NAHREP Houston 4.22.15 Building Your Business in the Hispanic Community
NAHREP Houston 4.22.15 Building Your Business in the Hispanic Community
NAHREP Houston 4.22.15 Building Your Business in the Hispanic Community
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NAHREP Houston 4.22.15 Building Your Business in the Hispanic Community

NAHREP Houston: Building Your Business in the Hispanic Community
Published on: Mar 3, 2016
Published in: Real Estate      
Source: www.slideshare.net


Transcripts - NAHREP Houston 4.22.15 Building Your Business in the Hispanic Community

  • 1. Building Your Business in the Hispanic Community Oscar Gonzales, MBA, PhD – International Division Director
  • 2. Population Trends
  • 3. U.S. Population by Race 2010 - 2030 0% 10% 20% 30% 40% 50% 60% 70% White Hispanic Black Asian Other 2010 64% 16% 13% 4% 3% 2030 56% 22% 13% 5% 4% U.S. Population by Race 2010-2030
  • 4. Projected Hispanic Population Growth
  • 5. Projected Hispanic Population Growth
  • 6. Projected Hispanic Population Growth
  • 7. Projected Hispanic Population Growth
  • 8. Change in Population Profile 2015 2020 2030 2040 TOTAL POPULATION CHANGE 2,621 2,619 2,329 1,906 . One race 2,361 2,331 1,986 1,503 White 1,429 1,368 1,043 620 Black 418 431 398 356 Native American 47 47 43 34 Asian 455 473 491 483 Two or More Races 260 288 344 403 . Non-Hispanic White alone 251 175 181 590 . Hispanic 1,345 1,366 1,413 1,414
  • 9. Change in Population Births 2015 2020 2030 2040 BIRTHS 3,999 4,125 4,198 4,266 .One race 3,735 3,831 3,839 3,836 White 2,867 2,909 2,874 2,833 Black 596 624 628 633 Native American 59 62 63 63 Asian 203 225 262 296 Two or More Races 263 294 359 430 . Non-Hispanic White alone 2,017 2,000 1,846 1,711 . Hispanic 995 1,066 1,210 1,334
  • 10. Change in Population Deaths 2015 2020 2030 2040 DEATHS 2,619 2,777 3,224 3,787 . One race 2,595 2,749 3,185 3,735 White 2,161 2,269 2,592 3,001 Black 306 334 398 475 Native American 21 24 31 39 Asian 104 119 160 213 Two or More Races 24 28 38 52 . Non-Hispanic White alone 1,991 2,058 2,278 2,565 . Hispanic 186 233 346 484
  • 11. The Houston Region is now the most ethnically and culturally diverse large metropolitan area in the country. Fort Bend County is the most diverse county in the country. Sugar Land is the most diverse city in the country.
  • 12. Houston Population by Race 1960 - 2012
  • 13. White Hispanic Black Other Asian 2014 2,246,213 2,411,829 1,072,748 1,024,832 396,677 2019 2,331,122 2,916,914 1,191,317 1,161,964 439,254 Change 3.78% 20.94% 11.05% 13.38% 10.73% - 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 Houston Population by Race 2014 - 2019 Houston’s Population 2014 - 2019
  • 14. Houston’s Population by Age & Ethnicity
  • 15. Houston’s Foreign Born Population
  • 16. Attitudes Toward Immigrants (2010-2014) Undocumented immigrants NOT a very serious problem for the city. Favor Granting illegal immigrants path to citizenship if they speak English and no criminal record. Percent giving high ratings measuring feelings about undocumented immigrants. Believe immigrants contribute more to the American economy than they take.
  • 17. White Hispanic Black Other Asian 2014 2,246,213 2,411,829 1,072,748 1,024,832 396,677 2019 2,331,122 2,916,914 1,191,317 1,161,964 439,254 Change 3.78% 20.94% 11.05% 13.38% 10.73% - 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 Houston PopulationbyRace 2014 - 2019 Houston’s Population 2014 - 2019
  • 18. Under 5 years 5 to 17 years 18 to 24 years 25 to 34 years 35 to 44 years 45 to 54 years 55 to 64 years 65 to 74 years 75 years and over Age Segment 10.60% 24.60% 11.60% 17.20% 15.10% 10.80% 6.10% 2.60% 1.50% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% Houston MSA – Hispanic Population by Age
  • 19. Houston Hispanic Population by Zip Code
  • 20. 2014 Houston MSA Language Fluency Speak English Only Speak Spanish Speak Spanish: Speak English "Very Well" Speak Spanish: Speak English "Well" Speak Spanish: Speak English "Not Well" Speak Spanish: Only Speak Other Language Houston MSA 11.14% 44.37% 22.59% 8.57% 8.39% 4.82% 0.13% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00%
  • 21. Distributions by Education – Houston MSA
  • 22. Houston MSA – Hispanic: Poverty Individuals 28% Families 25% Single Females Head of HH 47% Houston MSA Hispanic Poverty Rates by Segment
  • 23. Houston Hispanic Facts 46.7%Rent 53.3% Own Median Income $41,867Median Home Value $103,100
  • 24. So What Does This All Mean? The Hispanic Market is More Diverse Than Ever. You Can’t Always Rely on Your Own Point of “Hispanic Reference” to Serve the Broad Market. Your Marketing Materials Do Not Always Require Translation. Your Role Must Be Educational and Consultative: Not Just “Facilitating.”
  • 25. Oscar Gonzales, MBA, PhD – International Division Director
  • 26. Building Your Business in the Hispanic Community Oscar Gonzales, MBA, PhD – International Division Director

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