The Next Society
quiz
what’s the percentage of GLOBAL CONSUMERs THATBELIEVE BUSINESSES NEED TO PLACE EQUAL WEIGHT ON SOCIETYS INTEREST AS ON ...
86% of global consumers believe that businesses needs to place equal weigh...
what’s the percentage of CONSUMERS THAT WOULD SWITCH BRAND TO HELP SUPPORT A GOOD CAUSE?<80% >80%
73% OF GLOBAL CONSUMERS WOULD SWITCH BRAND TO SUPPORT A GOOD CAUSE edelman good purpose s...
what’s the percentage of CEOs revising their strategies in response to consumer demand?<60% >60%
77% of ceo’s are revising strategies in response to consumer demand pwc, 2012 global...
what’s the percentage of millennial employees that would except a lower income if their work contributed to somethi...
57% of millennial employees would except a lower income if their job contribute to something bigger th...
shi(f)t happensinspire people inside the office walls inspire people on the streets ...
shi(f)t Happens
26
10% of global consumers believe the statements of authoritative people (bu...
87% of global consumers trust ‘people like me’ edelman, trust barometer, 2013
On which side of thefence are you?part of the solution orpart of the problem
the next society...
it’s not the biggest ofbusinesses that will survive, it’s the one that is most adaptable to change.
inspire peopleinside the office
Our political leaders arent the only oneswhove been handed a mandate for change.Leaders of businesses and institutionsever...
64%or $50 billion dollars increase of Ibm stock prize, since launching the...
20%or $11.3 billion dollars increase of Ibm’s brand value, after imple...
If you don’t like marriage equality,feel free to sell your Starbucks stock.- Howard Schultz, CEO Starbucks
inspire peopleoutside the office
social capitalismsocial web culturesocial advertising
social capitalism
social web rules
1. Inspire with purpose 2. Engage employees 3. Co-create visions 4. Connect with the worldsocial Inspire 1. a...
1. social advertising 2. social web rules 3. social capitalism
ROI
Preferred Consumer Brand Clarity of employer, goodwill...
corporate social responsibility? eerder aan tafel
corporate social opportunity! eerder aan tafel
Stefan Harzevoort 06-42703415stefan@bndng.com slides@bndng.nl @nwpls www.bndng.com
Corporate Social Opportunity, not Responsibility - The Next Society
Corporate Social Opportunity, not Responsibility - The Next Society
Corporate Social Opportunity, not Responsibility - The Next Society
Corporate Social Opportunity, not Responsibility - The Next Society
Corporate Social Opportunity, not Responsibility - The Next Society
Corporate Social Opportunity, not Responsibility - The Next Society
Corporate Social Opportunity, not Responsibility - The Next Society
Corporate Social Opportunity, not Responsibility - The Next Society
Corporate Social Opportunity, not Responsibility - The Next Society
Corporate Social Opportunity, not Responsibility - The Next Society
Corporate Social Opportunity, not Responsibility - The Next Society
Corporate Social Opportunity, not Responsibility - The Next Society
Corporate Social Opportunity, not Responsibility - The Next Society
Corporate Social Opportunity, not Responsibility - The Next Society
Corporate Social Opportunity, not Responsibility - The Next Society
Corporate Social Opportunity, not Responsibility - The Next Society
Corporate Social Opportunity, not Responsibility - The Next Society
Corporate Social Opportunity, not Responsibility - The Next Society
Corporate Social Opportunity, not Responsibility - The Next Society
Corporate Social Opportunity, not Responsibility - The Next Society
Corporate Social Opportunity, not Responsibility - The Next Society
Corporate Social Opportunity, not Responsibility - The Next Society
Corporate Social Opportunity, not Responsibility - The Next Society
Corporate Social Opportunity, not Responsibility - The Next Society
Corporate Social Opportunity, not Responsibility - The Next Society
Corporate Social Opportunity, not Responsibility - The Next Society
Corporate Social Opportunity, not Responsibility - The Next Society
Corporate Social Opportunity, not Responsibility - The Next Society
Corporate Social Opportunity, not Responsibility - The Next Society
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Corporate Social Opportunity, not Responsibility - The Next Society

Published on: Mar 3, 2016
Published in: Business      
Source: www.slideshare.net


Transcripts - Corporate Social Opportunity, not Responsibility - The Next Society

  • 1. The Next Society
  • 2. quiz
  • 3. what’s the percentage of GLOBAL CONSUMERs THATBELIEVE BUSINESSES NEED TO PLACE EQUAL WEIGHT ON SOCIETYS INTEREST AS ON ITS OWN INTEREST?<70% >70%
  • 4. 86% of global consumers believe that businesses needs to place equal weight on society’s interest as on its own interest27% SINCE 2007 edelman good purpose study, 2012
  • 5. what’s the percentage of CONSUMERS THAT WOULD SWITCH BRAND TO HELP SUPPORT A GOOD CAUSE?<80% >80%
  • 6. 73% OF GLOBAL CONSUMERS WOULD SWITCH BRAND TO SUPPORT A GOOD CAUSE edelman good purpose study, 2012
  • 7. what’s the percentage of CEOs revising their strategies in response to consumer demand?<60% >60%
  • 8. 77% of ceo’s are revising strategies in response to consumer demand pwc, 2012 global ceo study
  • 9. what’s the percentage of millennial employees that would except a lower income if their work contributed to something meaningfull<50% >50%
  • 10. 57% of millennial employees would except a lower income if their job contribute to something bigger then themselves kelly global workforce index, 2012
  • 11. shi(f)t happensinspire people inside the office walls inspire people on the streets roi q&A SLIDES@BNDNG.nl #? @nwpls
  • 12. shi(f)t Happens
  • 13. 26
  • 14. 10% of global consumers believe the statements of authoritative people (business and government) when responding to difficult matters43% SINCE 2007 edelman, trust barometer, 2013
  • 15. 87% of global consumers trust ‘people like me’ edelman, trust barometer, 2013
  • 16. On which side of thefence are you?part of the solution orpart of the problem
  • 17. the next society...
  • 18. it’s not the biggest ofbusinesses that will survive, it’s the one that is most adaptable to change.
  • 19. inspire peopleinside the office
  • 20. Our political leaders arent the only oneswhove been handed a mandate for change.Leaders of businesses and institutionseverywhere confront a unique opportunity totransform the way the world works.- Samuel J. Palmisano, CEO IBM
  • 21. 64%or $50 billion dollars increase of Ibm stock prize, since launching the smarter planet strategymarket capitalization ibm, q309
  • 22. 20%or $11.3 billion dollars increase of Ibm’s brand value, after implementing the smarter planet strategy brandz top 100 most valuable brands, 2009
  • 23. If you don’t like marriage equality,feel free to sell your Starbucks stock.- Howard Schultz, CEO Starbucks
  • 24. inspire peopleoutside the office
  • 25. social capitalismsocial web culturesocial advertising
  • 26. social capitalism
  • 27. social web rules
  • 28. 1. Inspire with purpose 2. Engage employees 3. Co-create visions 4. Connect with the worldsocial Inspire 1. advertising2. Engage 3. Transform 4. Connect
  • 29. 1. social advertising 2. social web rules 3. social capitalism
  • 30. ROI
  • 31. Preferred Consumer Brand Clarity of employer, goodwill, awareness, PR, strategy, employee advocacy, communityinnovation satisfaction, profits engagement productivity
  • 32. corporate social responsibility? eerder aan tafel
  • 33. corporate social opportunity! eerder aan tafel
  • 34. Stefan Harzevoort 06-42703415stefan@bndng.com slides@bndng.nl @nwpls www.bndng.com

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