Template authored by: Kylon Gustin
Inception Buzz
A #Social Media recipe
By
Hermann $upermatrix Djoumessi
April 2015
Template authored by: Kylon Gustin
Purpose of Presentation
❖  What do you give to the man who
has everything?
❖  The que...
Template authored by: Kylon Gustin
Purpose of Presentation
❖  However the answers were very ‘specific’ and some even had...
Template authored by: Kylon Gustin
Inception Buzz
❖  Which meant only one thing:
Someone or something had to take
part i...
Template authored by: Kylon Gustin
Inception by LED
❖  Using the rolling led screen
within the arena, the Volkswagen
Soc...
Template authored by: Kylon Gustin
Buzz after Inception
❖  The fans and the viewing
community reacted as expected:
‘Ther...
Template authored by: Kylon Gustin
Social Media Inception
❖  Volkswagen, the partner
was allowed to tweet from
within th...
Template authored by: Kylon Gustin
❖  Which brings us to the key
element to consider when
trying to establish an idea or...
Template authored by: Kylon Gustin
Social Media Goals
❖  CHECKLIST FOR FULL SOCIAL MEDIA
#INCEPTION (1):
❖  A Blog that ...
Template authored by: Kylon Gustin
Social Media Goals
❖  CHECKLIST FOR FULL SOCIAL
MEDIA #INCEPTION (2):
❖  A #Linkedin ...
Template authored by: Kylon Gustin
Social Media Buy-in
❖  SOCIAL MEDIA CHECKLIST FOR FULL SOCIAL
MEDIA #INCEPTION (3):
❖...
Template authored by: Kylon Gustin
Social Media Buy-in
❖  SOCIAL MEDIA CHECKLIST FOR
#INCEPTION (4):
❖  Snapchat, Instag...
Template authored by: Kylon Gustin
Social Media Buy-in
❖  SOCIAL MEDIA CHECKLIST FOR #INCEPTION (5):
❖  #Scoop-it, #Tagb...
Template authored by: Kylon Gustin
Social Media Integration
❖  CLOSE YOUR #INCEPTION ‘LOOP’ BY
INTEGRATING SOCIAL MEDIA ...
Template authored by: Kylon Gustin
#Inception Buzz
A #Social Media recipe
April 2015
Social Media Manager
pitch by Herma...
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Digital Cookies- April 2015 - Presoafpinception

The Social Media tactics behind the #Inception Buzz. The fundamentals of inception into a search engine and Social Media network. #Qwant, #Wolkswagen,
Published on: Mar 4, 2016
Published in: Social Media      
Source: www.slideshare.net


Transcripts - Digital Cookies- April 2015 - Presoafpinception

  • 1. Template authored by: Kylon Gustin Inception Buzz A #Social Media recipe By Hermann $upermatrix Djoumessi April 2015
  • 2. Template authored by: Kylon Gustin Purpose of Presentation ❖  What do you give to the man who has everything? ❖  The question was asked to the (French) Social Media search engine, #Qwant in April 2015. ❖  Most would agree that this is a general question, which warrants rather ‘general’ answers based on context, philosophy, race, politics, economics, etc… ❖  However, we decide to pay attention to what the network had to offer. #Measurement #FrenchTech
  • 3. Template authored by: Kylon Gustin Purpose of Presentation ❖  However the answers were very ‘specific’ and some even had medias attached to it ! We asked ourselves the question of how do you get to that stage, where you are able to introduce an idea, a concept, a product,… into most Search engines and social media networks? ❖  Moreover, we wanted to assess the most efficient way of dragging back the targeted traffic generated by social media profiles into a conversion portal (blog, website, ..) ❖  That question was asked to the (French) Social Media search engine, #Qwant. ❖  Most would agree that this is a general question, which warrant, rather ‘general’ answers based on context, philosophy, race, politics, economics, etc… ❖  However, we decide to pay attention to what the network had to offer. #Measurement
  • 4. Template authored by: Kylon Gustin Inception Buzz ❖  Which meant only one thing: Someone or something had to take part in the inception of the idea into the search engine. ❖  We looked at some of those ‘quasi- #Jedi mind tricks’ as played by the # V o l k s w a g e n c o m m u n i t y management team, during the last France-Brazil at the stade de France in March 2015.
  • 5. Template authored by: Kylon Gustin Inception by LED ❖  Using the rolling led screen within the arena, the Volkswagen Social Media Team, connected with the TV viewing fans and played their inception buzz by writing ‘Volkswagen’ with a ‘W’ like this: ‘Wolkswagen’
  • 6. Template authored by: Kylon Gustin Buzz after Inception ❖  The fans and the viewing community reacted as expected: ‘There’s a mistake !!’ ❖  -> Words went around: “ Check on the led screen, there’s a mistake, blah blah.. ❖  -> #Twitter went wild of course! …And second-screen TV was entering mainstream football! With ‘Volkswagen’ following close on its coattail.
  • 7. Template authored by: Kylon Gustin Social Media Inception ❖  Volkswagen, the partner was allowed to tweet from within the arena, inside the ‘Social Media Room’
  • 8. Template authored by: Kylon Gustin ❖  Which brings us to the key element to consider when trying to establish an idea or a point of view, or a product that you would like to submit to a community. ❖  That inception within a search engine or a social network requires to be done via one main feed and that is the BLOG. ❖  Yes, at the beginning was the Blog … Social Media Objectives
  • 9. Template authored by: Kylon Gustin Social Media Goals ❖  CHECKLIST FOR FULL SOCIAL MEDIA #INCEPTION (1): ❖  A Blog that is fully SEO-optimized ❖  A #Facebook page optimised with Facebook ads. Facebook ability to create or be part of groups has opened new channels for focus- driven content marketing. ❖  A #Twitter account optimized with Twitter ads. Twitter virality and high media profile makes it unavoidable for any social media strategy. ❖  A #Google+ account is important for its ability to enable SEO & SMO improvements, at the same time. ❖  Those are fundamentals.
  • 10. Template authored by: Kylon Gustin Social Media Goals ❖  CHECKLIST FOR FULL SOCIAL MEDIA #INCEPTION (2): ❖  A #Linkedin page that will yield business-to-business traction & influence (PR, recruiting & sales) as well as, using the network ability to create multiple groups ❖  –> The page needs to be optimised first via a premium profile, then through the Linkedin ads and the Linkedin sales setup. The #Linkedin page can eventually be linked to a #slideshare profile (to publish whitepaper & corporate messages) Reactions by #CM, Community Manager to TweetFoot launch in March 2015
  • 11. Template authored by: Kylon Gustin Social Media Buy-in ❖  SOCIAL MEDIA CHECKLIST FOR FULL SOCIAL MEDIA #INCEPTION (3): ❖  A #Pinterest page, if in possession of original photographic content. The page should be optimized with Pinterest ads. ❖  > According to many researches, any inception set within the fashion, PR, women interest, … landscape would benefit from a #Pinterest profile & campaign too… Reactions by #CM, Community Manager to TweetFoot launch in March 2015
  • 12. Template authored by: Kylon Gustin Social Media Buy-in ❖  SOCIAL MEDIA CHECKLIST FOR #INCEPTION (4): ❖  Snapchat, Instagram, whatsapp,… are highly viral photographic social medias. They will become sooner rather than later, fundamentals for any inception, especially when dealing with millenians (Born or active in the 2000’s)
  • 13. Template authored by: Kylon Gustin Social Media Buy-in ❖  SOCIAL MEDIA CHECKLIST FOR #INCEPTION (5): ❖  #Scoop-it, #Tagboard, #Wordpress, social walls,… > You must add to that list any other networks that you have come across through research, benchmarking or monitoring #WOLKSWAGEN reactions on #Tagboard
  • 14. Template authored by: Kylon Gustin Social Media Integration ❖  CLOSE YOUR #INCEPTION ‘LOOP’ BY INTEGRATING SOCIAL MEDIA WIDGETS ONTO YOUR WEBSITE. #INCEPTION (6): ❖  Embed the different widgets, ‘like’ buttons, etc… that will drag back to your website/ blog, targeted leads and audience. Enable a Pop-up on your website if you want to further the relationship or activate your social selling (Pop-up, entry forms, contests, articles,..)
  • 15. Template authored by: Kylon Gustin #Inception Buzz A #Social Media recipe April 2015 Social Media Manager pitch by Hermann Djoumessi, MA BORDERLINE TV borderlinetv2013@gmail.com LIKE US on FACEBOOK @borderlinetv

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