The
Business
of
Social
Networking
Brought to you by:
Your Facilitator
Brad Hanks, ABR, CRB, CRS, GRI, e-Pro
• 20 year veteran of real
estate industry
•...
What is Social Networking?
• One of the many tools in the Web 2.0
toolbox
• Online communities that allow people to
co...
Why is Social Networking Important?
• Over 550 million people participate
• Where consumers are and where future
cons...
How is Social Networking Used?
• Many uses of social networking in
business:
– Communication
– Hiring
– Project co...
How is Social Networking Used?
• Millions use it for job searches
• More use it to connect socially
– Sharing videos, ph...
Social Networking / Media Sites
The Business of Social Networking
7
• The world’s largest social network
– Over 210 million registered users
– If Facebook were a country…
– Largest pho...
• One of the oldest social networks, started in
the U.K. prior to 2000
– Largest user segment aged 35-54 (58%)
– Pre...
• Largest professionalsocial networkingsite
– Over 41 million registered users
– Average user: age – 40; career tenure...
• World’s fastest growing social network
– Amazing growth at 1,382% year-over-year growth
– Over 10 million users
– ...
The Challenge
• Less than 10% of real estate professionals
use social networking or blogging
– Most are intimidated or...
The Solution
• REALTORS® need training and guidance
– Live and webinar delivery
– Lecture and hands-on
– Spaced repe...
Questions
Brought to you by: The Business of Social Networking
14
Upcoming Events
• “Recruiting and Building Your Brand Using LinkedIn” – 1:00 p.m.
EDT, Monday, May 4
• “LinkedIn for REA...
Thank You
For Attending!
For more information visit:
www.BradHanksSeminars.com,
www.ConnectingPeopleWithSuccess.com,
e...
of 16

Nar The Business Of Social Networking

An introduction to social networking webinar presentation provided for the National Association of REALTORS International Division.
Published on: Mar 3, 2016
Published in: Real Estate      Technology      Business      
Source: www.slideshare.net


Transcripts - Nar The Business Of Social Networking

  • 1. The Business of Social Networking Brought to you by:
  • 2. Your Facilitator Brad Hanks, ABR, CRB, CRS, GRI, e-Pro • 20 year veteran of real estate industry • Agent, broker, manager, f ranchise executive • Connected and using social media for business The Business of Social Networking 2
  • 3. What is Social Networking? • One of the many tools in the Web 2.0 toolbox • Online communities that allow people to connect and collaborate – Share connections and leverage resources • The largest and fastest growing application in the history of the web The Business of Social Networking 3
  • 4. Why is Social Networking Important? • Over 550 million people participate • Where consumers are and where future consumers will be • Social networking extends marketing reach of traditional methods • Low cost method of promotion in a time when we need to trim expenses The Business of Social Networking 4
  • 5. How is Social Networking Used? • Many uses of social networking in business: – Communication – Hiring – Project collaboration – Knowledge management – Public relations – Product / service R & D The Business of Social Networking 5
  • 6. How is Social Networking Used? • Millions use it for job searches • More use it to connect socially – Sharing videos, photos, status updates • Many use it for business – Marketing, prospecting and promoting – Most don’t use it effectively – This is where real estate professionals need assistance The Business of Social Networking 6
  • 7. Social Networking / Media Sites The Business of Social Networking 7
  • 8. • The world’s largest social network – Over 210 million registered users – If Facebook were a country… – Largest photo sharing application – Over 100 million users log on multiple times per day • But how do you use this in business? The Business of Social Networking 8
  • 9. • One of the oldest social networks, started in the U.K. prior to 2000 – Largest user segment aged 35-54 (58%) – Predominantly European membership – Nearly half are self employed – Over 70% categorized as professional or senior management – 37% in $40-119K household income range The Business of Social Networking 9
  • 10. • Largest professionalsocial networkingsite – Over 41 million registered users – Average user: age – 40; career tenure – 9 years; income - $109,000 – All use it for business • Offers groups, Q & A, portal to websites The Business of Social Networking 10
  • 11. • World’s fastest growing social network – Amazing growth at 1,382% year-over-year growth – Over 10 million users – 60% of first time users don’t return 1 month after creating account – Micro-blog site allowing only 140 characters per post • Think it has no value? Think again! The Business of Social Networking 11
  • 12. The Challenge • Less than 10% of real estate professionals use social networking or blogging – Most are intimidated or don’t see the relevance – Many don’t know where to start – Many will be left behind if they don’t start soon • Vast majority of those using these tools are underutilizing them The Business of Social Networking 12
  • 13. The Solution • REALTORS® need training and guidance – Live and webinar delivery – Lecture and hands-on – Spaced repetition learning to reinforce • On ALL tools in the Web 2.0 tool box – Blogging, micro-blogging and vlogging – Social networking, tagging and bookmarking • Companies need social media strategies The Business of Social Networking 13
  • 14. Questions Brought to you by: The Business of Social Networking 14
  • 15. Upcoming Events • “Recruiting and Building Your Brand Using LinkedIn” – 1:00 p.m. EDT, Monday, May 4 • “LinkedIn for REALTORS®,” 3:00-4:00 p.m. EDT, Monday, May 11 • “Social Media Boot Camp: Basic Training on Social Networks” – 1:30-4:30 p.m. MDT, Tuesday, May 12, Boulder, CO • “Social Media Boot Camp: Special Ops – Explosive Network Growth” – 8:00-11:00 a.m. MDT, Wednesday, May 13, Boulder, CO • “Social Media Risk Management Strategies” – 9:30-10:30 EDT, Friday, May 15, Washington, DC The Business of Social Networking 15
  • 16. Thank You For Attending! For more information visit: www.BradHanksSeminars.com, www.ConnectingPeopleWithSuccess.com, email Brad@BradHanksSeminars.com, or call Brad at (303) 882-1650. The Business of Social Networking

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