National Small Business Week: Alignable’s Top Five Marketing Tips for Local Businesses in 2014
WALTHAM, Mass.--(BUSINESS WIRE)--Alignable, which offers a free online social network service for lo...
Published on: Mar 3, 2016
Transcripts - National Small Business Week: Alignable’s Top Five Marketing Tips for Local Businesses in 2014
National Small Business Week: AlignableÃ¢ÂÂs Top Five
Marketing Tips for Local Businesses in 2014
WALTHAM, Mass.--(BUSINESS WIRE)--Alignable, which offers a free online social network service
for local businesses, today shared its top five marketing tips on the occasion of National Small
Business Week (May 12-16, 2014).
According to Eric Groves, CEO and co-founder of Alignable, "Small Business Week is a great time to
reflect on ways local businesses can become stronger in the year ahead. Based upon our knowledge
and experience, here are five things they can do to put them on the path to greater success."
Connect with others nearby to become stronger. Your best next customer is frequenting another
local business nearby, so the best path to that customer is getting to know other local business
owners. You derive competitive advantage from local knowledge and power. When you connect and
collaborate with others, you unlock access to collective knowledge and get stronger together.
Some conversations that benefit from collective knowledge include: "How did you get your sign
approved?" "Do you have any part-time employees looking for more hours over the summer?" "Be on
the lookout for this scam, it's going around town" and "Do you have a great local accountant?"
Create unique customer experiences to draw the right audience. Local businesses shouldn't try to
compete on price. It just puts them into a death spiral and attracts customers that are unlikely to
sustain business. Instead, shift your attention to creating engaging customer experiences that are
fun and educational -- and attract customers that will keep coming back. Also, leverage other local
business owners to enhance your events. Get a local music school to showcase its talents by having
students play at your event; ask a local accountant to hang out in your bookstore on Friday mornings
to answer questions; or hold a wine tasting at the yarn store's moms night out. You're not limited to
your own creativity when working with others nearby to develop ideas. And by working together,
you can also reach more local customers by co-marketing the event.
Align resources to maximize your impact. Make sure you have a plan to distribute promotions and
events through all of your marketing assets. These include your website, email list, Facebook and
Twitter followers, and storefront. Each of your assets should include a place where you post events
and promotions and use them in a concerted effort to get the word out.
Plan ahead to get the word out. A little advance planning can greatly improve traffic to your business
when running events or promotions. As a general rule, develop a 45-day plan to help get you in the
right frame of mind. For example, 45 days in advance, post your event to your website, storefront
calendar of events, via your email newsletter and on social media with a "save the date" message.
Seven days prior to your event, re-post using a "coming next week" post to social media and to your
email list (and ask that they share it with others). One day prior to your event, re-post a "reminder
tomorrow" via social media.
Share to be shared, because it will be paid back. Many business owners struggle with what to post
on social media. Sharing what others are doing is a great way to create a more engaging social
media experience for followers. When you see another local business doing something that might
appeal to your followers, share it. It makes your social media more interesting, turns you into a
valued resource for followers and encourages other local businesses to share your activities.
You can find further tips, ideas and insights on getting stronger together here.
About Alignable (www.alignable.com)
Based in Waltham, MA, Alignable enables local businesses to connect, communicate and collaborate
simply, securely, and effectively in their communities and across their industries. Its founders and
staff are passionate about building software that helps local business and the organizations they
work with succeed.
Used by tens of thousands of local businesses in all 50 states and Canada, its free online social
network service is much more efficient and effective at creating relationships that drive new
business, while reducing time and money spent on reaching new customers. Additionally, entire
business communities are taking back their online presence as their individual firms cooperate and
promote. With Alignable, local no longer means going it alone.