Pricing and Marketing
for Freelancers:
How-to?
@brianhogg
About Me
Time-Based
stop doing the work so fast...
Hourly
(a.k.a. logging the 23 minute meeting
and commodity-based pricing)
Going Backwards
• current employee salary divided by 1000
hours (overhead of marketing)
• multiply by lots
• divide by π
Daily
(move to the UK)
Weekly
you == product
Fixed Price
(can we just add this one simple thing?)
Value-based
ROI
Retainers
smart-guy-with-root-access
Competing on Price
function call_with_client( rate ) { return rate--; }
Marketing
(you’re not a “ruby developer”)
Clients
“I just need a website”
Find People to Help
hard-selling not required
Testimonials
write them yourself
Being a sub-contractor
sort-of an employee?
Networking Events and
Conferences
they’re fun, and you can expense them...
Burnout
Incorporation vs Sole
Proprietor
Q&A
@brianhogg
brianhogg.com
Pricing and Marketing for Freelancers - How to?
of 21

Pricing and Marketing for Freelancers - How to?

Published on: Mar 4, 2016
Published in: Technology      Business      News & Politics      
Source: www.slideshare.net


Transcripts - Pricing and Marketing for Freelancers - How to?

  • 1. Pricing and Marketing for Freelancers: How-to? @brianhogg
  • 2. About Me
  • 3. Time-Based stop doing the work so fast...
  • 4. Hourly (a.k.a. logging the 23 minute meeting and commodity-based pricing)
  • 5. Going Backwards • current employee salary divided by 1000 hours (overhead of marketing) • multiply by lots • divide by π
  • 6. Daily (move to the UK)
  • 7. Weekly you == product
  • 8. Fixed Price (can we just add this one simple thing?)
  • 9. Value-based ROI
  • 10. Retainers smart-guy-with-root-access
  • 11. Competing on Price function call_with_client( rate ) { return rate--; }
  • 12. Marketing (you’re not a “ruby developer”)
  • 13. Clients “I just need a website”
  • 14. Find People to Help hard-selling not required
  • 15. Testimonials write them yourself
  • 16. Being a sub-contractor sort-of an employee?
  • 17. Networking Events and Conferences they’re fun, and you can expense them...
  • 18. Burnout
  • 19. Incorporation vs Sole Proprietor
  • 20. Q&A @brianhogg brianhogg.com

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