Digital/Event Marketing Portfolio Free Powerpoint Templates Britney Rand
Social Media CampaignObjective:Implement a social communications campaign to raise brandawareness across social networks b...
Promotional StrategiesFacebook•Landing pages•Sweepstakes & trivia incentives•PPC CampaignsTwitter•Engage followers through...
Landing PagesCreated an interactive “welcome” landing page for non-followers. To increase engagement, I included a non-fan...
Trivia & SweepstakesLaunched sweepstakes & trivia incentives throughout theyear to get fans excited about our page and inc...
PPC CampaignsManaged pay per click campaigns that targeted varioussegments within our target market. Keyword interests ofm...
Twitter EngagementConverted patrons into twitter fans by promoting twitterthrough all brand touchpoints. Landing pages ...
Measurement• Facebook/Twitter share of voice was my key performance indicator, measured in page likes/followers• ...
Results• Facebook share of voice increased from 10% to 24%• Facebook page fan “likes” increased by 200%• Twitter share o...
Ticket Marketing Activation Objective: To market the sales of the Chicago Football Classic tickets at selected Just Turkey...
Target Segments Ethnicity Age Education Region Free Powerpoint Templates ...
Promotional Strategies/PRBroadcast Media•Inclusion in radiocommercial ads as ticketoutletPrint•Inclusion in printed pressr...
Event Activation Live Remote at Just Turkey• Coordinated promotional events wit...
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Digital/Event Marketing Portfolio

Published on: Mar 4, 2016
Published in: Career      
Source: www.slideshare.net


Transcripts - Digital/Event Marketing Portfolio

  • 1. Digital/Event Marketing Portfolio Free Powerpoint Templates Britney Rand
  • 2. Social Media CampaignObjective:Implement a social communications campaign to raise brandawareness across social networks by giving fans a strongcall to action to like/follow Free Powerpoint Templates Page 2
  • 3. Promotional StrategiesFacebook•Landing pages•Sweepstakes & trivia incentives•PPC CampaignsTwitter•Engage followers through contests and giveaways•Generate buzz around trending topics•Engage with key influencers to promote mentions, &retweets Free Powerpoint Templates Page 3
  • 4. Landing PagesCreated an interactive “welcome” landing page for non-followers. To increase engagement, I included a non-fanlike banner, video sections and a way to share withfriends. Free Powerpoint Templates Page 4
  • 5. Trivia & SweepstakesLaunched sweepstakes & trivia incentives throughout theyear to get fans excited about our page and increaseengagement Free Powerpoint Templates Page 5
  • 6. PPC CampaignsManaged pay per click campaigns that targeted varioussegments within our target market. Keyword interests ofmarket segments were identified through surveys. Free Powerpoint Templates Page 6
  • 7. Twitter EngagementConverted patrons into twitter fans by promoting twitterthrough all brand touchpoints. Landing pages Email signature Fliers Free Powerpoint Templates Page 7
  • 8. Measurement• Facebook/Twitter share of voice was my key performance indicator, measured in page likes/followers• Within a set of 4 competitive Facebook pages, I had a 10% share of voice• Within a set of 4 competitive Twitter pages, I had a 16% share of voice• Share of voice was tracked monthly throughout the 4 month campaign Free Powerpoint Templates Page 8
  • 9. Results• Facebook share of voice increased from 10% to 24%• Facebook page fan “likes” increased by 200%• Twitter share of voice increased from 16% to 21%• Twitter followers increased by 35% Free Powerpoint Templates Page 9
  • 10. Ticket Marketing Activation Objective: To market the sales of the Chicago Football Classic tickets at selected Just Turkey stores in Chicago and Greater Chicago urban communities. Free Powerpoint Templates Page 10
  • 11. Target Segments Ethnicity Age Education Region Free Powerpoint Templates Page 11
  • 12. Promotional Strategies/PRBroadcast Media•Inclusion in radiocommercial ads as ticketoutletPrint•Inclusion in printed pressreleases as retail outletDigital•Inclusion on digitalchannels as a ticket outletOn Site•POS and counter displaysprovided at outlets Free Powerpoint Templates Page 12
  • 13. Event Activation Live Remote at Just Turkey• Coordinated promotional events with media partners to drive revenue and engage target audience Success• Outlets sold over $8000 in tickets during 6 week campaign Free Powerpoint Templates Page 13

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