CANADA’S SPORTS
HALL OF FAME____________________________________
BEYOND THE DOLLARS
THE JOURNEY
2013
Dollars
2014
Dollars
AND
Support
THE JOURNEY
HOW WAS IT ACHIEVED?CARING
Be Curious
Purpose
Build Relationships CLARITY
Have A Vision
Align Objectives
Clear...
CANADA’S SPORTS HALL OF FAME
2013 – JUST THE DOLLARS
6 People
Execute Event
Sportsnet Viewers
55,000
Media Impressions
13 ...
CANADA SPORTS HALL OF FAME
2013 – JUST THE DOLLARS
CANADA’S SPORTS HALL OF FAME
2014 – BEYOND THE DOLLARS
24 People
Execute Event
Sportsnet Viewers
163,600
Media Impressions...
CANADA’S SPORTS HALL OF FAME
2014 – BEYOND THE DOLLARS
CANADA’S SPORTS HALL OF FAME
2014 – BEYOND THE DOLLARS
CANADA’S SPORTS HALL OF FAME
VIDEO
THE MOMENTUM
2015 – PRESS CONFERENCE
Media Impressions
34 Million
THE JOURNEY
CARING
Be Curious
Purpose
Build Relationships
CLARITY
Have A Vision
Align Objectives
Clear Accountability
Acti...
THE JOURNEY
CARING
BE CURIOUS
THE JOURNEY
CARING
PURPOSE
THE JOURNEY
CARING
BUILD
RELATIONSHIPS
THE JOURNEY
CLARITY
HAVE A VISION
THE JOURNEY
CLARITY
ALIGN YOUR
OBJECTIVES
THE JOURNEY
CLARITY
CLEAR
ACCOUNTABILITY
THE JOURNEY
CLARITY
ACTIVE
RECALIBRATION
THE JOURNEY
COMMITMENT
LEVERAGE
STRENGTHS
THE JOURNEY
COMMITMENT
UNITED TEAM
THE JOURNEY
COMMITMENT
BUILD TRUST
of 21

Beyond the Dollars - The Evolution of Partnerships

A behind the scenes look at a local success story between corporate and sport: Canadian Tire Corporation's sponsorship of the Canada's Sport Hall of Fame Induction Gala. Nancy will walk you through every aspect of this precedent setting event. The relationship that has evolved to make it come to life has been extraordinary and you will have access to every detail of what worked, who was affected and where it exceeded expectations. Nancy will then explore the future of where partnerships can go when both partners demonstrate commitment. This will be a presentation you will never forget.
Published on: Mar 3, 2016
Published in: Marketing      
Source: www.slideshare.net


Transcripts - Beyond the Dollars - The Evolution of Partnerships

  • 1. CANADA’S SPORTS HALL OF FAME____________________________________ BEYOND THE DOLLARS
  • 2. THE JOURNEY 2013 Dollars 2014 Dollars AND Support
  • 3. THE JOURNEY HOW WAS IT ACHIEVED?CARING Be Curious Purpose Build Relationships CLARITY Have A Vision Align Objectives Clear Accountability Active Recalibration COMMITMENT Leverage Strengths United Team Build Trust
  • 4. CANADA’S SPORTS HALL OF FAME 2013 – JUST THE DOLLARS 6 People Execute Event Sportsnet Viewers 55,000 Media Impressions 13 Million
  • 5. CANADA SPORTS HALL OF FAME 2013 – JUST THE DOLLARS
  • 6. CANADA’S SPORTS HALL OF FAME 2014 – BEYOND THE DOLLARS 24 People Execute Event Sportsnet Viewers 163,600 Media Impressions 31 Million
  • 7. CANADA’S SPORTS HALL OF FAME 2014 – BEYOND THE DOLLARS
  • 8. CANADA’S SPORTS HALL OF FAME 2014 – BEYOND THE DOLLARS
  • 9. CANADA’S SPORTS HALL OF FAME VIDEO
  • 10. THE MOMENTUM 2015 – PRESS CONFERENCE Media Impressions 34 Million
  • 11. THE JOURNEY CARING Be Curious Purpose Build Relationships CLARITY Have A Vision Align Objectives Clear Accountability Active Recalibration COMMITMENT Leverage Strengths United Team Build Trust
  • 12. THE JOURNEY CARING BE CURIOUS
  • 13. THE JOURNEY CARING PURPOSE
  • 14. THE JOURNEY CARING BUILD RELATIONSHIPS
  • 15. THE JOURNEY CLARITY HAVE A VISION
  • 16. THE JOURNEY CLARITY ALIGN YOUR OBJECTIVES
  • 17. THE JOURNEY CLARITY CLEAR ACCOUNTABILITY
  • 18. THE JOURNEY CLARITY ACTIVE RECALIBRATION
  • 19. THE JOURNEY COMMITMENT LEVERAGE STRENGTHS
  • 20. THE JOURNEY COMMITMENT UNITED TEAM
  • 21. THE JOURNEY COMMITMENT BUILD TRUST

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