NANA’S RUN Livernois 1
Cara Livernois
ALLENDALE, Mich. – Megan Ochmanekhasneverbeenarunnerbutshe can sure plana race.
The ...
NANA’S RUN Livernois 2
personal tothem.She alsousedsocial media,pressreleasesandotherpublic relations aspecttospread
the w...
of 2

NANAS RUN

Published on: Mar 3, 2016
Source: www.slideshare.net


Transcripts - NANAS RUN

  • 1. NANA’S RUN Livernois 1 Cara Livernois ALLENDALE, Mich. – Megan Ochmanekhasneverbeenarunnerbutshe can sure plana race. The young Grand ValleyState Universityalumni spoketoa writingclassonMonday abouther workin planningNana’srun,a 5k indowntownGrandRapids that helpsfundALSresearch.Inher talkshe expandedonthe aspectsof planninganeventof thissize andhow to successfullyuse communicationto reach the goalsof the event. Char VanderLaan,more fondlyknownasNanato hergranddaughtersCassandraandSydney DeVos,became noticeablyillroughlyone yearbeforeherAmyotrophicLateral Sclerosis(ALS) diagnosis. Followingthe identificationof herillnessinthe fall of 2013, Nana,like manyotherALS patients, progressivelybegantolose weight,developpaininhermuscles,andlose the abilitytowalk withoutthe use of a cane or walker.Withinafew months,the disease hadaffectedhermusclesso drasticallythatswallowingbecame almostimpossible, forcinghertoeatonlyliquidsthroughafeeding tube and causingextreme lossof weightandenergy.Itwasat thispointthat she beganto require 24- hour nursingcare, butwiththe helpof friendsandfamily,she triedherbesttokeepherspiritsup. Despite the round-the-clockcare,NanaVanderLaansuccumbedtoherillness onMarch7, 2014. WhenOchmanekwasapproachedbyCassandra andSyndeyDevosaboutthe ideaforNana’s run, she wasmore than excitedtouse herskillsincommunicationandeventplanningtohelpstartthis project. “The maingoal was to raise awarenessof whatALSisto the publicandhow the Mercy Healthis helping those affected,”saidOchmanek.BypartneringwithMercyHealthandthe ALS associationshe wasable to spreadthe word toother ALSsufferersaboutthe runand getthemto participate ina cause that was
  • 2. NANA’S RUN Livernois 2 personal tothem.She alsousedsocial media,pressreleasesandotherpublic relations aspecttospread the word aboutNana’srun to the residentsof GrandRapids. The race was run on May 31, 2014, at a time that allowedanyone, includingcurrentALS patients,tojoinin.Itconsisted of a 5k throughthe streetsof downtownGrandRapidsanda one mile loopfor ALSparticipants. “The goal was to getaround500 people torunand raise $50,000 dollarsfor researchbutinsteadwe were able toget1,200 walkersandraise over $290,000 dollarsforresearch,” saidOchmanek. “The turnoutwas somethingIneverexpected butawonderful surprise.” Withthe successof Nana’srun the proceedswenttothe ALSassociationandthe Mercy Healthneurosciences division. Withthe fundsraisedbythe race,Mercy Healthwas able togive iPadswithspecial speech technologythathelpsingivingthose whosufferfromALSa voice. “With the successof last year’sNana’srunI jumpedatthe opportunityto helpagain,”said Ochmanek. “It’sa greatcause and I hope this race goeson for yearsto come.” Nana’srun is plannedto run againon May 30, 2015 withregistrationnow beingopen.The runisonce againpartneredwiththe ALS associationandMercy HealthwithproceedsgoingtobothorganizationstofunALSresearchand helpthose affectedtoday. To findoutmore about Nanasrun, donate,orto signup for the run: http://www.nanasrun.com/

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