Expressed Across Every Consumer Channel
The Prevention Brand
2015
For more information on advertising, contact your accoun...
For more information on advertising, contact your account manager
or Lori Burgess, Publisher at 212.573.0363 or Lori.Burge...
Prevention.com
Demographic Profile
Women: 69%
Age 18-34: 32%
Age 45-64: 43%
Age 35-54: 31%
Age 65+: 11%
Median Age: ...
Circulation
Health and Wellness is at the forefront of the American conversation. Prevention’s
unrivaled commitment to fue...
For more information on advertising, contact your account manager
or Lori Burgess, Publisher at 212.573.0363 or Lori.Burge...
For more information on advertising, contact your account manager
or Lori Burgess, Publisher at 212.573.0363 or Lori.Burge...
Rate Base 1,500,000
Gross Open
Page $89,800
1/2 Page $51,700
2nd Cover $107,800
3rd Cover $98,800
4th Cove...
SUBJECT TO CHANGE
ISSUE
Fractional
Regional
Space Close
Space
Material
Close
Supplied
Inserts Due
at printer ON-SALE
Jan...
Digital File Formats
Accepted file format: PDF/X-1a:2001
General File Requirements
— File to contain only 1 page or 1 spre...
Advertising File Delivery
Advertising production materials for Prevention,
Prevention Special Interest Publications and
Pr...
For more information on advertising, contact your account manager
or Lori Burgess, Publisher at 212.573.0363 or Lori.Burge...
For more information on advertising, contact your account manager
or Lori Burgess, Publisher at 212.573.0363 or Lori.Burge...
Gatefold
2015
Specifications
Minimum Folded Size: 4 1/4 x 15 3/8
Maximum Folded Size: 5 1/4 x 15 3/8
Mechanical
Specificat...
Flat size two up: 4 1/4 x 15 3/8
For more information on advertising, contact your account manager
or Lori Burgess, Publis...
For more information on advertising, contact your account manager
or Lori Burgess, Publisher at 212.573.0363 or Lori.Burge...
For more information on advertising, contact your account manager
or Lori Burgess, Publisher at 212.573.0363 or Lori.Burge...
Insert Units
2015
Additional units available on request
Gatefold
(Left or Right Hand )
Insert with
Removable Bookmark
(Lef...
Shipping Info
RR Donnelley
216 Greenfield Rd, Lancaster, PA 17601
Appointments
To ensure timely delivery, the following MU...
Pallets
All pallets should be 4-way entry
Pallets may be wood or plastic. Costs to return plastic pallets are the
respon...
1. All products and services must be approved by the publisher before acceptance of
insertion order. All copy subject to a...
Los Angeles
880 Apollo Street, Suite 329
El Segundo, CA 90245
Lori Burgess
Publisher
212.573.0363
lori.burgess@rodale.com
...
Prevention.com Media Kit
of 22

Prevention.com Media Kit

Published on: Mar 4, 2016
Source: www.slideshare.net


Transcripts - Prevention.com Media Kit

  • 1. Expressed Across Every Consumer Channel The Prevention Brand 2015 For more information on advertising, contact your account manager or Lori Burgess, Publisher at 212.573.0363 or Lori.Burgess@rodale.com PRINT – Prevention Magazine – Cover Wraps – Custom SIPs – Bookazines – International Editions – Books – Custom Publishing ® May 2015 PM40063752May2015LoveYourWhoLeLife™ lose 10 lBs feel great with OUR 21-DAY life-chAnging clean-food reset Never Get Skin Cancer enD sUgAR cRAvings for good! special report Saving Your 40+ Brain DO YOU knOw the #1 bellY- fAt fix? Green Ginger Smoothie with Apple Coconut Water, p. 56 Home Cures tHat reallY Do WorK18 DIGITAL – Prevention.com – iPad, Nook Kindle Editions – Prevention Custom Apps – Prevention TV—Digital Video – Editorial Digital Video – E-newsletters/CRM – Mobile SOCIAL MEDIA – Facebook – Twitter – Pinterest – Instagram – Google+ – Condition-specific social communities POINT-OF-CARE – Doctors’ Offices Media – Pharmacy Collateral – Cover Wraps Stickers – Direct Mail Carrier Cards – MyHeal+h EMR Platform – Condition Targeting Your Guide to Arthritis and Pain Relief: Rheumatoid Arthritis Rheumatoid arthritis. It doesn’t have to destroy your joints, and the things you love to do. Talk to your doctor about your RA and to find a management plan that is right for you. Sponsored by AbbVie ©2013 AbbVie Inc. | North Chicago, IL 60064 | 64X-1034037 | January 2013 | Printed in U.S.A. Rheumatoid arthritis (RA) is a disease of the joints that causes pain and stiffness. Over time, it can permanently damage your joints and can limit your everyday activities. FactsYou Need to Get Diagnosed and Ease Pain Most people think of arthritis as an older person’s ailment, with painful joints that limit movement. But for some people, arthritis is an autoimmune condition that launches a full- body attack, and it can strike as early as the 20s and 30s.This condition, rheumatoid arthritis (RA), occurs when antibodies in the immune system (which normally work to fend off germs) attack the lining of joints, causing pain, swelling and warmth, and limiting mobility. Getting diagnosed as early as possible is critical to managing RA. Left untreated, RA puts you at risk of permanent joint damage. The good news is, the right medications can slow, and even stop, the pain and progression.“The downward spiral that was once inevitable, in terms of work limitations, chronic pain, and eventual surgery, has completely changed,” says Patience White, MD, vice president of public health for the Arthritis Foundation.“If you get diagnosed early and get on treatment, you have a better chance of remission.” The Power of Exercise Regular physical activity is critical to well-being in people with RA. “When you are in remission, it is important to participate in aerobic exercise and strengthening exercises to promote cardiovascular health and regain muscle strength,” says Maura Iversen, DPT, MPH, chairman of the department of physical therapy at Northeastern University’s Bouvé College of Health Sciences. Exercise also helps improve mobility, reduce stress and prevent weight gain. Being overweight can worsen your RA pain. When you’re having a flare-up, it’s best to limit your activity to gentle range-of-motion exercises, and to walk and maintain your usual routines of daily living, Dr. Iversen says. “Tai chi in particular allows you to focus on the movement and the smoothness of the movement,” she says. One study found that doing tai chi twice a week strengthened leg muscles in participants with RA. Exercising in a warm pool can also help by relaxing the muscles and reducing pain and stiffness. It isn’t always easy to distinguish RA from other conditions like osteoarthritis, the most common form of arthritis and the kind that can worsen with age. Both cause stiff, achy joints and morning stiffness. In OA, the stiffness goes away after 15 to 20 minutes and worsens with activity. But in RA, the stiffness lasts longer, can linger for hours and improves with activity. If you have RA, your painful joints will be red and warm. And unlike OA, which primarily affects the hips and knees, RA tends to attack the hands and feet. RA may cause fever and flulike symptoms, too. The disease tends to alternate between periods of remission (when there are no or few symptoms) and flares (when the disease is active). Telltale Clues That It’s RA Why Early Detection Matters Humira-Wallboard-Final.indd 1 1/9/13 8:53 AM Your Guide to Arthritis and Pain Relief:Your Guide to Arthritis and Pain Relief:Your Guide to Arthritis and Pain Relief: Rheumatoid Arthritis Rheumatoid arthritis. It doesn’t have to destroy your joints, and the things you love to do. Talk to your doctor about your RA and to find a management plan that is right for you. Sponsored by AbbVie ©2013 AbbVie Inc. | North Chicago, IL 60064 | 64X-1034037 | January 2013 | Printed in U.S.A. Rheumatoid arthritis (RA) is a disease of the joints that causes pain and stiffness. Over time, it can permanently damage your joints and can limit your everyday activities. FactsYou Need to Get Diagnosed and Ease Pain Most people think of arthritis as an older person’s ailment, with painful joints that limit movement. But for some people, arthritis is an autoimmune condition that launches a full- body attack, and it can strike as early as the 20s and 30s.This condition, rheumatoid arthritis (RA), occurs when antibodies in the immune system (which normally work to fend off germs) attack the lining of joints, causing pain, swelling and warmth, and limiting mobility. Getting diagnosed as early as possible is critical to managing RA. Left untreated, RA puts you at risk of permanent joint damage. The good news is, the right medications can slow, and even stop, the pain and progression.“The downward spiral that was once inevitable, in terms of work limitations, chronic pain, and eventual surgery, has completely changed,” says Patience White, MD, vice president of public health for the Arthritis Foundation.“If you get diagnosed early and get on treatment, you have a better chance of remission.” The Power of Exercise Regular physical activity is critical to well-being in people with RA. “When you are in remission, it is important to participate in aerobic exercise and strengthening exercises to promote cardiovascular health and regain muscle strength,” says Maura Iversen, DPT, MPH, chairman of the department of physical therapy at Northeastern University’s Bouvé College of Health Sciences. Exercise also helps improve mobility, reduce stress and prevent weight gain. Being overweight can worsen your RA pain. When you’re having a flare-up, it’s best to limit your activity to gentle range-of-motion exercises, and to walk and maintain your usual routines of daily living, Dr. Iversen says. “Tai chi in particular allows you to focus on the movement and the smoothness of the movement,” she says. One study found that doing tai chi twice a week strengthened leg muscles in participants with RA. Exercising in a warm pool can also help by relaxing the muscles and reducing pain and stiffness. It isn’t always easy to distinguish RA from other conditions like osteoarthritis, the most common form of arthritis and the kind that can worsen with age. Both cause stiff, achy joints and morning stiffness. In OA, thejoints and morning stiffness. In OA, the stiffness goes away after 15 to 20 minutes and worsens with activity. But in RA, the stiffness lasts longer, can linger for hours and improves with activity. If you have RA, your painful joints will be red and warm. And unlike OA, whichbe red and warm. And unlike OA, which primarily affects the hips and knees, RA tends to attack the hands and feet. RA may cause fever and flulike symptoms,may cause fever and flulike symptoms, too. The disease tends to alternate between periods of remission (when there are no or few symptoms) and flares (when the disease is active). Telltale Clues That It’s RA Why Early Detection MattersThe path to beautiful skin just might be through your stomach. Learn to make the most of your body’s skin-stomach connection with these food fixes that give you a healthy, glowing complexion while warding off a host of skin conditions. From the editors ofThings to eat for Perfect Skin Power up with probiotics When the stomach’s natural flora gets out of whack because of stress, infection, or a course of antibiotics, you may experience digestive ills and skin problems such as acne, psoriasis, and eczema, as well as dullness and wrinkles. “If your gut’s bacteria balance is unfavorable, the toxic bacteria can leak through microscopic holes in the wall of your gastrointestinal tract and travel throughout your body, including to your skin, causing inflammation that prevents the skin from functioning properly,” says Frank Lipman, MD, an integrative physician and director of Eleven Eleven Wellness Center in New York City. The best way is to take a probiotic supplement (available at most health-food stores) or consume fermented foods such as kefir, yogurt, buttermilk, miso, kimchi, and sauerkraut. Limit dairy Long regarded as a topic without real evidence, two recent studies in the European Journal of Dermatology and the Journal of the American Academy of Dermatology finally confirm there is a real link between your diet and acne—especially when dairy is involved. There are 60-some hormones in the average glass of milk (organic or not!) and some of those androgens (like testosterone) increase sebum production and feed acne flair ups. What’s more, dairy stimulates insulin production, which is known to cause pimples. If you are going to skip dairy, be sure to supplement your diet with other sources of calcium, vitamin D, and other important nutrients found in milk. Go to prevention.com/skincare for more skin and beauty tips. Skip the sugar More than your waistline suffers when you eat too much sweet stuff. “Sugar is poison for the skin,” Dr. Lipman says. It is another cause of inflammation, and it also leads to glycation, a process that ages skin prematurely. Here’s how: Sugar in your bloodstream binds to proteins and speeds the formation of advanced glycation end products (known as AGEs, coincidentally). “AGEs stimulate enzymes in the skin that start chomping up collagen and elastic tissue,” says Alan Dattner, MD, a holistic dermatologist in New York City. The breakdown of collagen and elastin contributes directly to wrinkles, sagging, and uneven skin tone. Even reducing your consumption by limiting it to the sugars contained in fruit, for example, can help, Dr. Dattner says. Cook some curry “Turmeric, also called curcumin, is a staple of many curries and helps reduce skin irritation.” Dr. Harper says. A recent study reported that turmeric supplementation (oral or topical) increases photo protection in skin, so add this skin-savvy spice, found in curry powder, to your diet and your supplement plan to prevent further sun damage. Go green Kimberly Snyder, a Los Angeles nutritionist and author of The Beauty Detox Solution, says she sees a big improvement in her clients’ skin and hair when they eat more alkaline-forming foods. “If your body is too acidic, which can happen when your diet is unbalanced, it leaches the alkaline minerals, such as calcium, potassium, and magnesium,” she says. This slows down your body’s natural detox functions, which can help reduce skin irritation and flush toxins from your skin. Reach for foods such as parsley, almonds, kale, pears, lemons, and apples which are known to help form alkaline in the body. Delete this box! FPO Ad Space 10.625” x 14” This Space Does NOT Print RETAIL – Shelf Talkers – Pharmacy Programs – Direct Mail Carrier Cards – Mobile Optimized Shopping Experience – Pharmacist Advisory Panel PREVENTION INSIGHTS CONTENT SYNDICATION – Custom Research Capabilities – Custom Content – Rodale Institute – Rodale Library – Rodale Grow PREVENTION LIVE – R3 Summit – Wellness Warriors – Custom Event Marketing Capabilities – Healthy Epicurean Chef Series Public Relations – Consistent Editorial presence on morning news shows and influential health programming
  • 2. For more information on advertising, contact your account manager or Lori Burgess, Publisher at 212.573.0363 or Lori.Burgess@rodale.com With a stable of leading-edge thinkers and top minds in health, wellness, nutrition, fitness- performance and spirituality, Prevention is leading the conversation and inspiring a movement. *Other includes: Pets, Home Furnishing, Apparel Accessories, Hobbies/Athletics, Science Technology, Culture, Miscellaneous, Travel, International Dealings, Business Finance, Consumer Electronics, Celebrity, U.S. Affairs and Family Source: Media Radar, Jan-Dec 2014 Beauty 10% Other* 10% Health 30% Food/Beverages 29% Fitness 13% Advice/ Relationships 8% Wake Up Refreshed! AND saveyour brain Chocolate Surprising Recipes When Organics Matter (Warm decadent) Just Do This Stop aging our #1 proven plan ® November 2014Flawless Skin at 40+ PV1114_CVR.indd 1 9/26/14 9:15 AM Editorial Profile 2015
  • 3. Prevention.com Demographic Profile Women: 69% Age 18-34: 32% Age 45-64: 43% Age 35-54: 31% Age 65+: 11% Median Age: 35 yrs Median HHI: $73,839 Employed: 66% Any College: 74% Traffic Page Views: 37 million Unique Users: 10.3 million Source: Demographics - Comscore Multiplatform Jan.-Mar. 2015 average/Comscore/MRI Fusion, Feb. 2015; Traffic – Adobe Analytics, March 2015 Prevention.com delivers authoritative, breakthrough and game changing content to a consumer that’s passionate and highly engaged in health and wellness. From nutrition and beauty, to food and fitness, Prevention.com provides the tools they need to lead a healthier and more inspired life. 2015 For more information on advertising, contact your account manager or Lori Burgess, Publisher at 212.573.0363 or Lori.Burgess@rodale.com
  • 4. Circulation Health and Wellness is at the forefront of the American conversation. Prevention’s unrivaled commitment to fueling the proactive health movement is just one reason why millions of readers turn to Prevention each month. Source: AAM Snapshot; December 2014 *Excludes Association-member magazines A loyal subscriber base solid newsstand performance — Prevention’s current sub price of $24.00 is up 9% over last year — Prevention’s average sub price is $18.03—our highest ever Rate Base 1.5 MILLION Readers pay one of the highest sub rates in the industry Average Print Digital Newsstand Sales 231,862 Heal Your Gut, Cure Your Blues hack your pantry never Diet again 125 Delicious Quick Easy Dinners Eat Clean! 100 best clean Foods exclusive look gorgeous at 40+ Plus PM40063752March2015LoveYourWhoLeLife™ March 2015the real Food issue ® 2015 For more information on advertising, contact your account manager or Lori Burgess, Publisher at 212.573.0363 or Lori.Burgess@rodale.com
  • 5. For more information on advertising, contact your account manager or Lori Burgess, Publisher at 212.573.0363 or Lori.Burgess@rodale.com Full Circulation 2015 Demographic Profile Total Audience: 8,664,000 Female 82% Male 18% Median Age: 59 years Age 18-49 27% Age 25-54 38% Age 35-54 29% Age 35-64 55% Age 35+ 90% Median HHI: $60,366 $40,000+ 70% $50,000+ 61% $60,000+ 50% Education Attended College 64% Graduated College+ 32% Employment Employed 51% Marital/Household Status Married 58% Children in HH 26% —Under Age 12 16% —Age 6-17 25% ­—Age 12-17 17% Home Ownership Household Size: 2 39% Household Size: 3+ 42% Own Home 73% Source: GfK MRI Fall 2014 Print/Digital Readership
  • 6. For more information on advertising, contact your account manager or Lori Burgess, Publisher at 212.573.0363 or Lori.Burgess@rodale.com Press 2015 Online Trade Print Consumer Print Television Prevention makes big headlines, resulting in more than 2 billion media impressions annually. Coverage on top television programs, such as Live! With Kelly and Michael, Today and The Talk; and in leading publications, like the New York Times, prove that women want the proactive lifestyle beauty, fitness and nutrition tips and tools that Prevention has to offer.
  • 7. Rate Base 1,500,000 Gross Open Page $89,800 1/2 Page $51,700 2nd Cover $107,800 3rd Cover $98,800 4th Cover $116,800 * Cover wrap pricing available upon request. effective April 2015 issue Open Rates 2015 For more information on advertising, contact your account manager or Lori Burgess, Publisher at 212.573.0363 or Lori.Burgess@rodale.com
  • 8. SUBJECT TO CHANGE ISSUE Fractional Regional Space Close Space Material Close Supplied Inserts Due at printer ON-SALE Jan 15 10.24.14 10.31.14 11.18.14 12.16.14 Feb 15 11.28.14 12.05.14 12.22.14 01.20.15 Mar 15 01.02.15 01.09.15 01.27.15 02.24.15 Apr 15 01.30.15 02.06.15 02.24.15 03.24.15 May 15 02.27.15 03.06.15 03.24.15 04.21.15 Jun 15 03.27.15 04.03.15 04.21.15 05.19.15 Jul 15 04.24.15 05.01.15 05.19.15 06.16.15 Aug 15 05.29.15 06.05.15 06.23.15 07.21.15 Sep 15 06.25.15 07.02.15 07.21.15 08.18.15 Oct 5 07.31.15 08.07.15 08.25.15 09.22.15 Nov 15 08.28.15 09.04.15 09.22.15 10.20.15 Dec 15 09.25.15 10.02.15 10.20.15 11.17.15 Jan 16 10.23.15 10.30.15 11.17.15 12.15.15 For more information on advertising, contact your account manager or Lori Burgess, Publisher at 212.573.0363 or Lori.Burgess@rodale.com Production Schedule 2015
  • 9. Digital File Formats Accepted file format: PDF/X-1a:2001 General File Requirements — File to contain only 1 page or 1 spread. — The page size must be consistent from page to page. — Pages must be createdto include bleed when required. — All required trapping should be done prior to creating the file. — Include quality control patch (color bars) outside maximum dimension of bleed ad file. PDF/X-1a:2001 File Requirements — File must be PDF/X-1a:2001, compliant version 1.3. — Scanned images must be high resolution (300 dpi), CMYK (no spot colors, RGB, LAB or ICC color profiles) and saved in Tiff or EPS format. — All fonts must be included and be Type 1 or 3 (no TrueType). Electronic File Delivery www.adshuttle.com — One-time setup required; follow sign-up instructions. — Adshuttle support available at 1-866-774-5784. Hard Copy Proofs — All proofs must be made to (current G7) SWOP specifications. — SWOP color proof MUST be made from supplied file. — All proofs must contain a color control bar in order to be considered an acceptable SWOP proof and be clearly marked with available job information and proofing system identification. — All color proofs should be in exact register. — All proofs must be at 100% of final size. The publisher cannot be held responsible for the reproduction quality if the proofing requirements are not met or if materials are submitted past closing date. If the supplied proof is not SWOP- compliant and/or is unacceptable for press-side color guidance, the customer will be notified and a new proof will be requested. Production Costs The 15% commission will be forfeited if Prevention produces your ad or re-creates your digital file to ensure press compliance. For more information on advertising, contact your account manager or Lori Burgess, Publisher at 212.573.0363 or Lori.Burgess@rodale.com Digital File Requirements 2015
  • 10. Advertising File Delivery Advertising production materials for Prevention, Prevention Special Interest Publications and Prevention Bookazines should be sent directly to: Electronic advertising file delivery available at www.adshuttle.com. Send SWOP Color Proofs to: Cindy Wenrich Prevention Advertising Production Specialist 400 S. 10th Street, Emmaus, PA 18098 P 610-967-8214 F 610-967-9391 E cindy.wenrich@rodale.com Advertising Production Contact General production questions/concerns, supplied insert spec/ shipping information: Jen Graber Prevention Production Manager 400 S. 10th Street, Emmaus, PA 18098 P 610-967-7886 F 610-967-9534 E jennifer.graber@rodale.com Advertising page production spec information, materials extension dates: Cindy Wenrich Prevention Advertising Production Specialist 400 S. 10th Street, Emmaus, PA 18098 P 610-967-8214 F 610-967-9391 E cindy.wenrich@rodale.com Standard–Size Advertisements Magazine printed by offset process. Perfect binding. Trim size is 5¼” x 77 /16”. Type and important subject matter should be kept at least ¼” from trim. Allow ½” gutter type crossover space. Allow 1 /8” for bleed. Set color bars and crop marks so that they are outside page bleed. live area trim bleed Bleed Ads Decimal Full Page (and covers) 4.75 x 6.9375 5.25 x 7.4375 5.5 x 7.6875 ½-Page Horizontal 4.75 x 3.125 5.25 x 3.625 5.5 x 3.875 ½-Page Vertical 2 x 6.9375 2.5 x 7.4375 2.75 x 7.6875 2-Page Spread 10 x 6.9375 10.5 x 7.4375 10.75 x 7.6875 ½-Page Spread 10 x 3.125 10.5 x 3.625 10.75 x 3.875 Inches Full Page (and covers) 43 /4 x 615 /16 5¼ x 77 /16 5½ x 7¹¹/16 ½-Page Horizontal 43 /4 x 31 /8 5¼ x 35 /8 5½ x 37 /8 ½-Page Vertical 2 x 615 /16 21 /2 x 77 /16 23 /4 x 7¹¹/16 2-Page Spread 10 x 615 /16 101 /2 x 77 /16 10¾ x 7¹¹/16 ½-Page Spread 10 x 31 /8 101 /2 x 35 /8 10¾ x 37 /8 live area live area Non-Bleed Ads Decimal Inches Full Page 4.75 x 6.9375 4¾ x 615 /16 ½-Page Horizontal 4.75 x 3.125 4¾ x 3¹/8 ½-Page Vertical 2.125 x 6.9375 2¹/8 x 615 /16 Digital File Requirements 2015 For more information on advertising, contact your account manager or Lori Burgess, Publisher at 212.573.0363 or Lori.Burgess@rodale.com
  • 11. For more information on advertising, contact your account manager or Lori Burgess, Publisher at 212.573.0363 or Lori.Burgess@rodale.com 2-Page Insert 2015 Flat size two up: 5 1/2 x 15 3/8 Specifications: Full Size Card Mechanical Specifications Magazine binds perfect bound Magazine trim size is 5 1/4 x 7 7/16 Allow for 1/8 grind-off binding edge of inserts and cards Horizontal and/or vertical perforations where desired
  • 12. For more information on advertising, contact your account manager or Lori Burgess, Publisher at 212.573.0363 or Lori.Burgess@rodale.com 4-Page Insert 2015 Specifications Flat size two up: 11 x 15 3/8 Mechanical Specifications Magazine binds perfect bound Magazine trim size is 5 1/4 x 7 7/16 Allow for 1/8 grind-off binding edge of inserts and cards Horizontal and/or vertical perforations where desired
  • 13. Gatefold 2015 Specifications Minimum Folded Size: 4 1/4 x 15 3/8 Maximum Folded Size: 5 1/4 x 15 3/8 Mechanical Specifications Magazine binds perfect bound Magazine trim size is 5 1/4 x 7 7/16 Allow for 1/8 grind-off binding edge of inserts and cards Horizontal and/or vertical perforations where desired For more information on advertising, contact your account manager or Lori Burgess, Publisher at 212.573.0363 or Lori.Burgess@rodale.com
  • 14. Flat size two up: 4 1/4 x 15 3/8 For more information on advertising, contact your account manager or Lori Burgess, Publisher at 212.573.0363 or Lori.Burgess@rodale.com Narrow Bind-In Card 2015 Specifications Mechanical Specifications Magazine binds perfect bound Magazine trim size is 5 1/4 x 7 7/16 Allow for 1/8 grind-off binding edge of inserts and cards Horizontal and/or vertical perforations where desired
  • 15. For more information on advertising, contact your account manager or Lori Burgess, Publisher at 212.573.0363 or Lori.Burgess@rodale.com Gatefold Units 2015 2 Ad Pages + 2 Edit Pages EDIT HERE ROB PAGE EDIT ON BACK CLOSED ADHERE AD HERE AD HEREAD HERE AD HERE AD HERE AD HERE OPEN 4 Page French Door Zipper Gatefold 6 Page Z Gatefold/Calendar Pullout CLOSED ROB PAGEAD HERE AD HERE EDITROB PAGE CLOSED EDIT HEREAD HERE EDIT HERE AD ON BACK EDIT ON BACK EDIT ON BACK OPEN OPEN
  • 16. For more information on advertising, contact your account manager or Lori Burgess, Publisher at 212.573.0363 or Lori.Burgess@rodale.com Insert Units 2015 Interior Inserts - SSI (2 Page), 4, 6, 8, 12, 16 pages Press Pasted Perforated Insert 4, 6, 8, 12, 16 pages Interior Sleeve - 2, 4, 6, 8 pages Gatefolds French Door Gatefolds Zipper French Door Gatefolds Double/Butterfly Gatefold Lift Reveal Inserts Inserts with removable Bookmark Cover Placements (NEED BUSINESS DEPT APPROVAL) Coversleeve - 2, 4, 6 8 pages Zipper Gate Cover (off of 3rd or 4th cover) Cover Single Gatefold (off of 2nd OR 3rd cover) Cover Double Gatefold (off of 2nd OR 3rd cover) Onserts Prevention offers the option to polybag various units within any given issue, pending publisher approval, and when meeting printer and postal specifications front Removable Bind-In Edge interior booklet 1 1 3 5 Cover sleeve (2,4,6,8 page booklet options) interior booklet front Removable Bind-In Edge 1 1 3 5 Interior sleeve (2,4,6,8 page booklet options) Double/Butterfly Gatefold French Door Gatefolds Zipper Gate
  • 17. Insert Units 2015 Additional units available on request Gatefold (Left or Right Hand ) Insert with Removable Bookmark (Left or Right Hand ) Z-Gatefold (Left or Right Hand ) Pop-Up Removable Bookmark Unit Lift and Reveal Light Perfs FRONT Back Indicates Bind-In Edge FRONT Back Perfs Indicates Bind-In Edge For more information on advertising, contact your account manager or Lori Burgess, Publisher at 212.573.0363 or Lori.Burgess@rodale.com
  • 18. Shipping Info RR Donnelley 216 Greenfield Rd, Lancaster, PA 17601 Appointments To ensure timely delivery, the following MUST be printed on BOL: “All deliveries by Appointment or Risk Refusal” Hours for Making Appointments Call 717-293-2432 between the hours of 7 a.m. and 3 p.m.(Eastern) Monday through Friday to make an appointment. Receiving Hours Monday through Friday by appointment. Times will be made by RR Donnelley personnel that best suit RR Donnelley’s production, warehouse capabilities and the customer’s due date. Special exceptions may be made for weekend deliveries depending on productivity requirements. For Directions Call 717-390-4444 or 717-293-2071 BOL Requirements Each bill of lading must contain the following information: Shippers Company Name, Address and Telephone Number Shipped to address (216 Greenfield Rd) “All deliveries by Appointment or Risk Refusal” Receiver’s Phone Number for Appointments (717-293-2432) RR Donnelley Customer Service Representative’s name Publisher’s Name Magazine or Catalog title Issue Date or Month Code or lap I.D. 2 up count for 2 up jobs Copy count for NON 2 up counts Number pallets Gross weight A variety of special units are available, including multi-page sections, gatefolds, cards, etc. Charges will vary depending on the specific insert and current production charges. Production charges are non-commissionable. Contact your Prevention account manager for further information and rates. Consult Prevention magazine production manager for insert specifications prior to preparation of materials. Packing Slips R.R. Donnelley requests packing slips or BOL’s be faxed to R.R. Donnelley prior to or when shipment is dispatched to 717-293-2496. Packaging Specifications The purpose of these specifications is to ensure reduced damage to inserts, accurate load identification, optimization of production effi ciencies and reduced costs to suppliers and publishers. All shipments must arrive between 3 to 5 days prior to production dates. Load Identification Each pallet must be flagged with job information on 2 adjacent sides and each pallet flag must contain the following information: Shipped to address (216 Greenfield Rd) RR Donnelley Customer Service Representative’s name Publisher’s Name Magazine or Catalog title Issue Date or Month Code or lap I.D. 2 up count per skid Number of inserts in a carton Carton number (1 of ___) Pallet number Total weight of pallet Logging All 2-up bind-ins must be supplied as logs. Make each log using end-boards and plastic straps. Log length minimum 24˝, maximum 42˝. Make end-boards the same length and width as the insert being logged. End-boards must be strong enough to prevent damage to the product. Log and stack inserts with the binding edge up. Compress logs tightly enough to lift with a clamp style crane. Logs may not twist, buckle or fall apart. Stack all logs facing the same direction on a pallet. Put corrugated cardboard between layers. Insert Special Units 2015 For more information on advertising, contact your account manager or Lori Burgess, Publisher at 212.573.0363 or Lori.Burgess@rodale.com
  • 19. Pallets All pallets should be 4-way entry Pallets may be wood or plastic. Costs to return plastic pallets are the responsibility of the sender. Product must not extend beyond the pallet deck Standard size pallets include: 42˝ X 42˝ 44˝ X 44˝ 48˝ X 42˝ Pallet height must not exceed 56˝ including the pallet Maximum weight per pallet cannot exceed 2,500 lbs. All pallets must have a minimum of 3-1/2˝ forkopening for lift entry A protective cover (slipsheet) must be placed on the pallet deck to prevent sagging of inserts between boards. A plastic moisture barrier should also be used to prevent migration of moisture to the product. This can lead to sticking inserts and damaged inserts. A copy of the insert should be attached to 2 sides of each pallet. Pallet Wrapping/Strapping All loads must be protected with either stretch or shrink wrap If the load is stretch wrapped, it must be banded 2 X 2 first unless it is compressed and wrapped vertically and horizontally. Machine stretch wrap is preferred over hand wrap as it can better grip the load. The stretch wrap must always enclose the skid as well as the contents to securely fasten the load Pre-formed corner protectors are suggested to help prevent damage to inserts when wrapping If the load is to be strapped, a rigid wooden top must beprovided. The top must not exceed the pallet dimensions,not less than the dimensions of the load on the pallet If the load is wrapped, a flexible top must be used. A flexible top may be multi-cut or scored corrugated. Polyester strapping is recommended, poly-proplene is allowed, but not recommended. Steel is not allowed. Straps must be at least 2 in each direction Piling Patterns Product or slip sheets must not extend beyond thepallet deck All inserts or product must be well jogged Lifts should be between 4˝ and 8˝ in height unlesspreviously agreed due to unbalanced issues. Lifts may be compensated, but not in less than 4˝ increments. All layers should be separated by a slipsheet and be brick stacked with interlocking patterns. All lifts must not be strapped or banded or tied in any way. Cartoning Small and unstable shipments may require cartons. Product should not be tied, strapped or banded inside a carton All cartons must contain the same quantity Maximum weight of a single carton must not exceed 40 lbs. All cartoned loads must be flagged on 2 adjacent sides with job information All cartons must have a label with the following information: • Shipped to address (216 Greenfield Rd) • RR Donnelley Customer Service Representative’s name • Publisher’s Name • Magazine or Catalog title • Issue Date • Code or Lap I.D. • Number of inserts in a carton • Carton number (1 of __) • Total weight of pallet • Pallet number Truck Loading Pallets should be placed to avoid minimum pallet movement. Loads must not be double stacked Insert Special Units 2015 For more information on advertising, contact your account manager or Lori Burgess, Publisher at 212.573.0363 or Lori.Burgess@rodale.com
  • 20. 1. All products and services must be approved by the publisher before acceptance of insertion order. All copy subject to approval. Prevention reserves the right to reject or cancel any advertising for any reason at any time. 2. No conditions, printed or otherwise, appearing on contracts, orders or copy instructions that conflict with the publisher’s policies will be binding on the publisher. Orders specifying positions other than covers are accepted only on a request basis. 3. Failure to make the order correspond in price or otherwise with the rate schedule is regarded only as a clerical error and publication will be made and charged for according to terms of schedule in force without further notice. 4. The advertiser and its agency, if there be one, each represents that it is fully authorized and licensed to use (1) the names and likenesses of all persons appearing in advertisement, (2) all copyrighted or trademarked material and (3) all testimonials contained in all advertisements submitted by or on behalf of the advertiser and published in Prevention, and that such advertisements are neither libelous, an invasion of privacy, or otherwise unlawful or infringe on the rights of any third party. The advertiser and its agency each agree to indemnify and save harmless Rodale, publisher of Prevention, against all loss, liability, damage and expense arising out of the copying, printing, or publication and distribution of such advertisement. 5. The agency and advertiser agree not to make promotional or merchandising reference to Prevention in any way except with the express written permission of the publisher for each use. Publisher’s acceptance of an advertisement for publication in Prevention does not constitute an endorsement of the product or service advertised. No advertiser or agency may use the Prevention name or logo without publisher’s prior written permission for each such use. 6. Advertisements simulating Prevention editorial matter in appearance or style must be clearly defined and labeled “Advertisement” and are subject to publisher’s approval. 7. When change of copy is not received by closing date, copy run in previous issue will be inserted. 8. Advertiser and agency agree that the publisher shall not be subject to any liability whatever for any failure to publish or circulate all or any part of any issue or issues because of strikes, work stoppages, accidents, fires, acts of God or any other circumstances not within the control of the publisher. 9. The publisher’s liability for any error will not exceed the cost of the space. 10. The publisher assumes no liability for errors in key numbers or, if for any reason, it becomes necessary to omit an advertisement. 11. Publisher shall have the right to hold advertiser and/or its advertising agency jointly and severally liable for such moneys as are due and payable to publisher for advertising which advertiser or its agency ordered and which advertising was published. “Disclaimers” and “sequential liability” are not acceptable by Rodale Inc. 12. Announcement of any rate change will be made at least 60 days in advance of the closing date of the first issue affected. Orders for issues thereafter will be accepted at equal rate prevailing. 13. Orders for cover pages are noncancelable. Other pages are noncancelable after rate card issue closing date. 14. For advertising units less than full-page size, insertion orders must specify if advertisement is vertical or horizontal configuration. Insertion orders for all advertising units must state whether advertisement carries a coupon. 15. A copy of any proposed insert must be submitted to publisher prior to printing of the insert. In no event shall publisher be responsible for any errors or omissions in, or the production quality of, any furnished insert. 16. Credit Policies • Terms: net 30 days. • Finance charge of 11 /2% per month for invoices outstanding beyond 30 days. • Invoices rendered on or about on-sale date. • New advertisers must supply acceptable credit references and cash with order. 17. Prevention’s ABC-compliant digital replica contributes toward rate base. Advertisers can choose to opt out at time of print space close but rate/rate base will not be adjusted. Copy Contract Regulations 2015 For more information on advertising, contact your account manager or Lori Burgess, Publisher at 212.573.0363 or Lori.Burgess@rodale.com
  • 21. Los Angeles 880 Apollo Street, Suite 329 El Segundo, CA 90245 Lori Burgess Publisher 212.573.0363 lori.burgess@rodale.com Eric Bizzak National Advertising Director 212.808.1491 eric.bizzak@rodale.com Vildia Samaniego Associate Publisher Intergrated Marketing 212.573.0339 vildia.samaniego@rodale.com Sara Lipton Digital Director 212.808.1381 sara.lipton@rodale.com Michele Brown Sales Director 212.808.1672 michele.brown@rodale.com Rebecca Diamond Integrated Sales Director 212.573.0382 rebecca.diamond@rodale.com Rebecca Weinreich Integrated Sales Director 212.573.0391 rebecca.weinreich@rodale.com Monica Lipkin Integrated Sales Director 212-808-1639 Monica.Lipkin@Rodale.com New York 733 Third Avenue, 6th Floor, New York, NY 10017 Mark Adeszko Midwest Integrated Marketing Director 312.696.4101 mark.adeszko@rodale.com Chicago 65 East Wacker Place, Chicago, IL 60601 Anne Hassett Northwest Advertising Rep. 415-404-2860 anne@hassettmedia.net San Francisco 6294 Bullard Drive Oakland, CA 94611 Sales Office 2015 For more information on advertising, contact your account manager or Lori Burgess, Publisher at 212.573.0363 or Lori.Burgess@rodale.com Rebecca Weinreich Integrated Sales Director 212.573.0391 rebecca.weinreich@rodale.com

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