New Price Chopper Site
Selection
in Worcester County,
Massachusetts
Yun Shi
Intro GIS
 Presentation Outline
 Introduction
 Objective
 Premise
 Data
 Potential Area Analysis
 GIS Tools Used
 Limitation...
 Introduction
 Price Chopper is a median size chain supermarkets in
New England, New York, and Pennsylvania that
attempt...
 Identify potential locations in Worcester County for a
new Price Chopper store.
 Define land use status of potential ar...
 Price Chopper Store Location Requirements
 Area with high population and average median income
of $35,000—$55,000. (Tar...
 MassGIS Data
(www.mass.gov/mgis)
 Massachusetts County
Boundary
 Census 2010 Town
boundary
 Census 2000 Blockgroups
...
 Target County
 Target County
Population
Analysis
Price Chopper targets
area with population
of10,000 and more in
order to gain a larger...
 Target County
Median Income
Analysis
Price Chopper ,as
convenient super
markets, targets
customers with
average median
i...
 Select Area
• Purpose of New
Price Chopper
Store: Expand
Coverage.
• Select Area
without Price
Chopper
coverage for new
...
 Four Featured
potential Area
for further
analysis
 Potential Area components for
analysis
• Land Use: commercial land
• Traffic: Near Primary or Secondary Roads
• Populati...
 Selected Sites
Area Address City Zip Resident Density Major Road Competitor
Other
Stores
1C Carriage Ct
Leomins
ter 0145...
 Sites with most potentials:
 Backup Sites:
Area Address City Zip Resident Density Major Road Competitor
Other
Stores
1C...
 GIS Tools Used
 Altered Data layers
 Symbolized in different colors, styles to best present data
 Selection by Attrib...
 Limitations
 Data not up-to-date ( 2000 Census Data and 2005
Landuse Data)
 No first hand data from Price Chopper. In ...
 Learned
 How to use data from GoogleMap and Geoprocess
them to display on map.
 Using different tools to isolate the o...
Price Chopper New Site Selection Using GIS Tools
Price Chopper New Site Selection Using GIS Tools
Price Chopper New Site Selection Using GIS Tools
Price Chopper New Site Selection Using GIS Tools
Price Chopper New Site Selection Using GIS Tools
Price Chopper New Site Selection Using GIS Tools
Price Chopper New Site Selection Using GIS Tools
Price Chopper New Site Selection Using GIS Tools
Price Chopper New Site Selection Using GIS Tools
Price Chopper New Site Selection Using GIS Tools
Price Chopper New Site Selection Using GIS Tools
Price Chopper New Site Selection Using GIS Tools
Price Chopper New Site Selection Using GIS Tools
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Price Chopper New Site Selection Using GIS Tools

Using GIS Tools to visualize and analyze Price Chopper's target customers and thus propose potential new site locations with optimized market potential.
Published on: Mar 4, 2016
Published in: Data & Analytics      Technology      
Source: www.slideshare.net


Transcripts - Price Chopper New Site Selection Using GIS Tools

  • 1. New Price Chopper Site Selection in Worcester County, Massachusetts Yun Shi Intro GIS
  • 2.  Presentation Outline  Introduction  Objective  Premise  Data  Potential Area Analysis  GIS Tools Used  Limitation  Things Learned
  • 3.  Introduction  Price Chopper is a median size chain supermarkets in New England, New York, and Pennsylvania that attempt at convenience retailing.  This project assumes that Price Chopper is going to open a new store in Worcester County, MA.  The new site should attract median income customers by its proximity to population, income, traffic, and buildable area.
  • 4.  Identify potential locations in Worcester County for a new Price Chopper store.  Define land use status of potential areas.  Analyze all potential locations demographic and geographic components thus conclude their market potential.  Determine 3 locations with most potential and 4 back- up plans.  Objective
  • 5.  Price Chopper Store Location Requirements  Area with high population and average median income of $35,000—$55,000. (Target Customer Analysis)  Not located in another Price Chopper store’s coverage and main competitors’ coverage.  Close to primary or secondary roads.  Within 3 miles distance from a Sunoco gas station.  Premise
  • 6.  MassGIS Data (www.mass.gov/mgis)  Massachusetts County Boundary  Census 2010 Town boundary  Census 2000 Blockgroups  Census 2010 TIGER Roads  Census 2000 Population Data  Census 2000 Income Data  Land Use 2005 Data  GoogleMap  Existing Price Chopper locations  Sunoco Locations  Shaw’s locations  Data
  • 7.  Target County
  • 8.  Target County Population Analysis Price Chopper targets area with population of10,000 and more in order to gain a larger customer base.
  • 9.  Target County Median Income Analysis Price Chopper ,as convenient super markets, targets customers with average median income of $35,000--- $55,000 per year.
  • 10.  Select Area • Purpose of New Price Chopper Store: Expand Coverage. • Select Area without Price Chopper coverage for new store.
  • 11.  Four Featured potential Area for further analysis
  • 12.  Potential Area components for analysis • Land Use: commercial land • Traffic: Near Primary or Secondary Roads • Population: High or Median Resident Density • Within 3-mile coverage of any Sunoco Gas Station. • Competitor: Primary competitor--Shaw’s • Other stores: attract customers
  • 13.  Selected Sites Area Address City Zip Resident Density Major Road Competitor Other Stores 1C Carriage Ct Leomins ter 01453 High & Medium Secondary Road None Yes 2C 650 N Main St Leomins ter 01454 High, Medium& Multi- Family Cross of Secondary Roads None Yes 3C The Mall at Whitney Field Leomins ter 01455 High & Multi-Family Cross of Secondary Roads CVS, Market Basket Yes 4C 567 John Fitch Hwy Fitchbur g 01420 High & Medium Secondary Road CVS Yes 5C 306 Summer St Fitchbur g 01421 High & Multi-Family Road None Yes 6C 321-355 Central St Leomins ter 01453 High & Medium Secondary Road None Yes 7C 647-714 Central St Leomins ter 01454 High, Medium& Multi- Family Secondary Road None No 8B 100 West St Gardner 01440 High & Multi-Family Cross of Secondary Roads Family Dollar No 9B 101 Mechanic St Gardner 01441 Medium & Multi- Family Cross of Secondary Roads None No 10B 260 S Main St Gardner 01442 Medium & Multi- Family Secondary Road None No 11D 264 High St Clinton 01510 High & Multi-Family Cross of Secondary Roads None No 12D 744-780 Main St Clinton 01511 High, Medium& Multi- Family Cross of Secondary Roads Walgreens & Clinton Hannaford Supermarket No
  • 14.  Sites with most potentials:  Backup Sites: Area Address City Zip Resident Density Major Road Competitor Other Stores 1C Carriage Ct Leominster 01453 High & Medium Secondary RoadNone Yes 2C 321-355 Central St Leominster 01453 High & Medium Secondary RoadNone Yes 3C 306 Summer St Fitchburg 01421 High & Multi- Family Road None Yes Area Address City Zipcode Resident Density Major Road Competitor Other Stores 1C 650 N Main St Leominster 01454 High, Medium& Multi-Family Cross of Secondary Roads None Yes 2C 647-714 Central St Leominster 01454 High, Medium& Multi-Family Secondary Road None No 3B 101 Mechanic St Gardner 01441 Medium & Multi-Family Cross of Secondary Roads None No 4D 264 High St Clinton 01510 High & Multi-Family Cross of Secondary Roads None No  Selected Sites
  • 15.  GIS Tools Used  Altered Data layers  Symbolized in different colors, styles to best present data  Selection by Attribute and Selection by Location  Created attribute table and joined to tables  Used ArcCatalog to introduce new data into project  Clipped layers  Multiple buffer rings  Geoprocessed data  Used Draw tools to amend data  Use Open Street Map as base map to identify site loction
  • 16.  Limitations  Data not up-to-date ( 2000 Census Data and 2005 Landuse Data)  No first hand data from Price Chopper. In a real situation there would be more information that need to be considered. ( Analyze current customer, researches on potential competitors, etc.)  Land use analysis should be more detailed. (Consider components like space, buildable or not, etc. )
  • 17.  Learned  How to use data from GoogleMap and Geoprocess them to display on map.  Using different tools to isolate the overlay area from two layers.  How to better display all the components on a map.  How to display more than one map layers on a map.  Finding perfect data is always impossible and painful.  Discovering new tools is always exciting.

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