Naked and famous<br />Toronto’s VIP Nightlife Exposed<br />By: Steve Lorini & Cheryl Cowan<br />
Naked and Famous is the #1 place to find your answers on Where to Go and What to Do in Toronto. The site offers a unique V...
 Access to Toronto movie premieres
 Notification on big weekend events
 News of huge parties, you don't want to miss</li></li></ul><li>PERSONA<br />Name: GiulianaGiovinazzo<br />Age: 20<br />...
LIST OF BLOG POSTS TITLES<br /><ul><li>SHAWN DESMAN LIVE!
JRDN ‘U CAN HAVE IT ALL’ PERFORMING LIVE
SUPER BOWL WEEKEND!
SUMMER CONCERT SERIES!!
THE CANADIAN INTERNATIONAL AUTOSHOW COMES TO TORONTO
DWW, NELLY, FABOLOUS, AND MORE ALL LIVE THIS MONTH!
BEAUTIFUL GIRLS AND GTL
STEREOS LIVE AT SOUND ACADEMY
BLUE JAY’S HOME OPENER!!!!
TYGA & LLOD OFFICIAL DIDDY+DIRTY MONEY “COMING HOME” TOUR AFTERPARTY</li></li></ul><li>FACEBOOK<br />YOUTUBE &<br />TWITTE...
CRUNCHY NUMBERS<br />A whole 78 viewers saw our page. This blog was viewed about 110 times this semester by unique and rep...
WHERE DID THEY COME FROM?<br />The top referring sites for our blog came from Facebook, Twitter and Stumbleupon.<br />We d...
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Naked and Famous

Toronto's VIP Nightlife Exposed
Published on: Mar 3, 2016
Published in: Entertainment & Humor      
Source: www.slideshare.net


Transcripts - Naked and Famous

  • 1. Naked and famous<br />Toronto’s VIP Nightlife Exposed<br />By: Steve Lorini & Cheryl Cowan<br />
  • 2. Naked and Famous is the #1 place to find your answers on Where to Go and What to Do in Toronto. The site offers a unique VIP service that exposes all of the city's biggest event listings, restaurants, movies, business listings and entertainment related information.<br />Naked and Famous gives you:<br /><ul><li> Instant updates to new concert listings
  • 3. Access to Toronto movie premieres
  • 4. Notification on big weekend events
  • 5. News of huge parties, you don't want to miss</li></li></ul><li>PERSONA<br />Name: GiulianaGiovinazzo<br />Age: 20<br />Birthday: March 26<br />Family: Oldest daughter of four siblings. She lives happily with her Mom and Dad in Maple, Ontario in Vaughan.<br />Job: She works part-time at Costa Blanca at Vaughan Mills Mall.<br />Education: She’s currently in Kinesiology at York University.<br />Past Times: Enjoys spending her Fridays and Saturdays out downtown Toronto partying, dancing, and drinking the night away with her best friends.<br />
  • 6. LIST OF BLOG POSTS TITLES<br /><ul><li>SHAWN DESMAN LIVE!
  • 7. JRDN ‘U CAN HAVE IT ALL’ PERFORMING LIVE
  • 8. SUPER BOWL WEEKEND!
  • 9. SUMMER CONCERT SERIES!!
  • 10. THE CANADIAN INTERNATIONAL AUTOSHOW COMES TO TORONTO
  • 11. DWW, NELLY, FABOLOUS, AND MORE ALL LIVE THIS MONTH!
  • 12. BEAUTIFUL GIRLS AND GTL
  • 13. STEREOS LIVE AT SOUND ACADEMY
  • 14. BLUE JAY’S HOME OPENER!!!!
  • 15. TYGA & LLOD OFFICIAL DIDDY+DIRTY MONEY “COMING HOME” TOUR AFTERPARTY</li></li></ul><li>FACEBOOK<br />YOUTUBE &<br />TWITTER<br />
  • 16. CRUNCHY NUMBERS<br />A whole 78 viewers saw our page. This blog was viewed about 110 times this semester by unique and repeat viewers. <br />Every week there was a new post growing the total archive of this blog to 10 posts in total. There were on average 3 photos per post, plus a video with each. <br />The busiest post of the semester was the most recent one done on “Diddy+Dirty Money” After party. By this point we were comfortable with the different social media tips and tricks and knew what worked and what didn’t.<br />
  • 17. WHERE DID THEY COME FROM?<br />The top referring sites for our blog came from Facebook, Twitter and Stumbleupon.<br />We did not get much visitors via search engine because our topic is so broad it was hard to come up high enough in the search rankings unless specifically looking for certain website and topic. <br />
  • 18. The website www.nakedndfamous.blogspot.com ranks 2,794,975 of the 3,455,298 websites that have been ranked so far. <br />A website grade of 19/100 for www.nakedndfamous.blogspot.com means that of the millions of websites that have previously been evaluated, our algorithm has calculated that this site scores higher than 19% of them in terms of its marketing effectiveness. The algorithm uses a proprietary blend of over 50 different variables, including search engine data , website structure, approximate traffic, site performance, and others. <br />
  • 19. ANALYTICS<br />Our Blog Grade of 87 is based on a measurement of the traffic levels to your blog and the number and quality of links pointing at it.<br />
  • 20. A website is not needed to help promote Toronto events, we’re not selling just informing viewers and getting comments, reviews, and ratings.<br />The blog needs to be up to date with recent articles and stories of the newest events and parties happening in Toronto.<br />The fresher the content, the higher our blog will show up in search engines and the better chances of viewers we’ll receive.<br />
  • 21. PRICE PER CLICK ADS<br />Above are examples of PPC ads we plan to run to draw traffic to our blog.<br />Using words like “Toronto Events, Toronto Parties, <br /> Toronto Concerts, Toronto Movies” are key terms<br /> highly searched on search engines based on the topics we write about. Based on a 0.20 cents <br />per-click.<br />Other competitors that would come up are: <br />Entertainment Ontario, Rockwood Club, Club Vibes,<br />Concert Toronto, and Blockbuster<br />
  • 22. DISPLAY ADS<br />The list of websites that we would want our ads displayed on<br />(based on search from Double Click Ad Planner)<br />www.ticketmaster.com<br />www.live1.com<br />www.clubcrawlers.com<br />www.clubzone.com<br />www.hype1.com<br />www.downtowntoronto.com<br />www.torontolife.com<br />www.mindsack.com<br />www.showmetoronto.com<br />
  • 23. SOCIAL MEDIA<br />By following reputable promoter companies on Twitter, RSS Feeds, and Facebook we can get the newest information as soon as it drops.<br />Different events love the free publicity and will at time refer to the website promoting to its fans/followers to get more information.<br />Affiliate marketing would be great to help promote events and when viewers go from our site to buy tickets or book booths and bottles to clubs we can get a small commission. <br />
  • 24. SOCIAL MEDIA RELEASE<br />Our release topics will be based on BIG events happening to help promote or if promoters want extra publicity and pay a small fee for a press blast.<br />
  • 25. EMAIL MARKETING<br />Our email newsletters will be distributed monthly to highlight any events, parties, concerts, or movies being promoted. <br />As well, the most recent article to be read. <br />Viewers can sign up on RSS feed to get monthly emails from Naked and Famous.<br />
  • 26. FINAL RECOMMENDATIONS<br />Reinstate the Google Analytics and Ice Rocket to again track who and where there viewers are.<br />Keep up to date with recent trends of events, parties, concerts, and more being promoted.<br />Parallel promoting with conveners, promoters, and other sources of media to help spread the word to gain traffic not only to our site but also to the event being promoted.<br />

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