Popularisation of politics and its effects on the young Chris Aalberts Vrije Universiteit Amsterdam - 4 december 2006 ...
Program <ul><li>Introduction </li></ul><ul><li>Opinions on popularisation </li></ul><ul><li>Examples of popularisation </l...
Introduction (1) <ul><li>What is popularisation? </li></ul><ul><li>Combinations of popular culture and politics </li></ul...
Introduction (2) <ul><li>Why is popularisation relevant? </li></ul><ul><li>Popularisation as an empirical phenomenon </li...
Opinions on popularisation (1) <ul><li>Popularisation is a good development </li></ul><ul><li>Hypothesis </li></ul><ul><l...
Opinions on popularisation (2) <ul><li>Popularisation is a threat to democracy </li></ul><ul><li>Hypothesis </li></ul><ul>...
Popularisation (1) <ul><li>News </li></ul><ul><li>Policy, opinions </li></ul><ul><li>Results of policies </li></ul><ul><li...
Popularisation (2) <ul><li>News </li></ul><ul><li>Professional interviewer </li></ul><ul><li>Serious style </li></ul><ul><...
Popularisation (3) <ul><li>News </li></ul><ul><li>Questions, debate </li></ul><ul><li>Formal setting </li></ul><ul><li>No ...
Talk shows <ul><li>Different types: </li></ul><ul><li>Personality shows </li></ul><ul><li>Audience discussion programs </l...
Youth programs <ul><li>Politicians appear in programs with an MTV-style </li></ul><ul><li>Politicians talk about issues re...
Pop stars <ul><li>Political causes </li></ul><ul><li>Leftist issues </li></ul><ul><li>Credibility </li></ul><ul><li>Simila...
Methods <ul><li>Quantitative approaches </li></ul><ul><li>Many different examples </li></ul><ul><li>Effects studies are al...
Young people and politics (1) <ul><li>Frame 1: politics is important </li></ul><ul><li>Politics is important </li></ul><ul...
Young people and politics (2) <ul><li>Frame 2: politics is boring </li></ul><ul><li>Politics on television is dull </li></...
Young people and politics (3) <ul><li>Why is politics boring? </li></ul><ul><li>Appearance of politicians </li></ul><ul><l...
Young people and popularisation (1) <ul><li>Frame 1: popularisation is not political </li></ul><ul><li>Popularisation lack...
Young people and popularisation (2) <ul><li>Frame 2: popularisation is boring </li></ul><ul><li>Politics is always the sam...
Young people and popularisation (3) <ul><li>Third person effect </li></ul><ul><li>Popularisation informs others </li></ul>...
Conclusion <ul><li>Popularisation does not change politics </li></ul><ul><li>Frames on politics and popularisation are the...
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Popularisering

Presentatie aan studenten van de Vrije Universiteit over popularisering van politiek, en de rol die dit speelt bij de politieke bewustwording van jongeren.
Published on: Mar 4, 2016
Published in: News & Politics      
Source: www.slideshare.net


Transcripts - Popularisering

  • 1. Popularisation of politics and its effects on the young Chris Aalberts Vrije Universiteit Amsterdam - 4 december 2006 - www.chrisaalberts.nl
  • 2. Program <ul><li>Introduction </li></ul><ul><li>Opinions on popularisation </li></ul><ul><li>Examples of popularisation </li></ul><ul><li>Methods </li></ul><ul><li>Young people and politics </li></ul><ul><li>Young people and popularisation </li></ul>Vrije Universiteit Amsterdam - 4 december 2006 - www.chrisaalberts.nl
  • 3. Introduction (1) <ul><li>What is popularisation? </li></ul><ul><li>Combinations of popular culture and politics </li></ul><ul><li>Low culture opposed to high culture </li></ul><ul><li>Institutional politics </li></ul><ul><li>For example: </li></ul><ul><li>Politicians’ appearances on MTV </li></ul><ul><li>Pop stars’ songs about the war in Iraq </li></ul>Vrije Universiteit Amsterdam - 4 december 2006 - www.chrisaalberts.nl
  • 4. Introduction (2) <ul><li>Why is popularisation relevant? </li></ul><ul><li>Popularisation as an empirical phenomenon </li></ul><ul><li>How do people perceive popularisation? </li></ul><ul><li>Traditional media do not reach every citizen </li></ul><ul><li>Does popularisation replace traditional media? </li></ul>Vrije Universiteit Amsterdam - 4 december 2006 - www.chrisaalberts.nl
  • 5. Opinions on popularisation (1) <ul><li>Popularisation is a good development </li></ul><ul><li>Hypothesis </li></ul><ul><li>Alternative media are necessary for the maintenance of democracy </li></ul><ul><li>Popularisation will reach new audiences </li></ul><ul><li>Popularisation will reconnect these audiences to the public sphere </li></ul>Vrije Universiteit Amsterdam - 4 december 2006 - www.chrisaalberts.nl
  • 6. Opinions on popularisation (2) <ul><li>Popularisation is a threat to democracy </li></ul><ul><li>Hypothesis </li></ul><ul><li>Popularisation distracts audiences from the public good </li></ul><ul><li>Popularisation does not really inform citizens </li></ul><ul><li>Popularisation is like propaganda </li></ul>Vrije Universiteit Amsterdam - 4 december 2006 - www.chrisaalberts.nl
  • 7. Popularisation (1) <ul><li>News </li></ul><ul><li>Policy, opinions </li></ul><ul><li>Results of policies </li></ul><ul><li>Opposition </li></ul><ul><li>Political qualities </li></ul><ul><li>- </li></ul><ul><li>- </li></ul><ul><li>- </li></ul><ul><li>- </li></ul><ul><li>Entertainment </li></ul><ul><li>- </li></ul><ul><li>- </li></ul><ul><li>- </li></ul><ul><li>Personal qualities </li></ul><ul><li>Character </li></ul><ul><li>Image </li></ul><ul><li>Personality </li></ul><ul><li>Private life </li></ul>Vrije Universiteit Amsterdam - 4 december 2006 - www.chrisaalberts.nl
  • 8. Popularisation (2) <ul><li>News </li></ul><ul><li>Professional interviewer </li></ul><ul><li>Serious style </li></ul><ul><li>Meant to inform </li></ul><ul><li>Distance </li></ul><ul><li>Closed </li></ul><ul><li>Objective </li></ul><ul><li>Entertainment </li></ul><ul><li>Interviewer = personality </li></ul><ul><li>Informal style </li></ul><ul><li>Meant to entertain </li></ul><ul><li>Engaged </li></ul><ul><li>Open </li></ul><ul><li>Subjective </li></ul>Vrije Universiteit Amsterdam - 4 december 2006 - www.chrisaalberts.nl
  • 9. Popularisation (3) <ul><li>News </li></ul><ul><li>Questions, debate </li></ul><ul><li>Formal setting </li></ul><ul><li>No music </li></ul><ul><li>No sandwich elements </li></ul><ul><li>No participating audience </li></ul><ul><li>Entertainment </li></ul><ul><li>Chat </li></ul><ul><li>Entertaining setting </li></ul><ul><li>Music </li></ul><ul><li>Sandwich elements </li></ul><ul><li>Participating audience </li></ul>Vrije Universiteit Amsterdam - 4 december 2006 - www.chrisaalberts.nl
  • 10. Talk shows <ul><li>Different types: </li></ul><ul><li>Personality shows </li></ul><ul><li>Audience discussion programs </li></ul><ul><li>Serious talk shows </li></ul><ul><li>Normal people </li></ul><ul><li>Personal stories </li></ul><ul><li>Authenticity </li></ul>Vrije Universiteit Amsterdam - 4 december 2006 - www.chrisaalberts.nl
  • 11. Youth programs <ul><li>Politicians appear in programs with an MTV-style </li></ul><ul><li>Politicians talk about issues relevant to the young </li></ul><ul><li>Politicians mental age </li></ul><ul><li>Politicians knowledge of young people </li></ul><ul><li>Politicians ability to speak the language of the young </li></ul>Vrije Universiteit Amsterdam - 4 december 2006 - www.chrisaalberts.nl
  • 12. Pop stars <ul><li>Political causes </li></ul><ul><li>Leftist issues </li></ul><ul><li>Credibility </li></ul><ul><li>Similar to advertising </li></ul><ul><li>New publics </li></ul><ul><li>New issues </li></ul>Vrije Universiteit Amsterdam - 4 december 2006 - www.chrisaalberts.nl
  • 13. Methods <ul><li>Quantitative approaches </li></ul><ul><li>Many different examples </li></ul><ul><li>Effects studies are almost impossible </li></ul><ul><li>Qualitative approaches </li></ul><ul><li>Building theory </li></ul><ul><li>Perceptions on popularisation </li></ul>Vrije Universiteit Amsterdam - 4 december 2006 - www.chrisaalberts.nl
  • 14. Young people and politics (1) <ul><li>Frame 1: politics is important </li></ul><ul><li>Politics is important </li></ul><ul><li>Voting is important </li></ul><ul><li>Rational voting </li></ul><ul><li>Rational discussion </li></ul><ul><li>Political education </li></ul><ul><li>Differences between subgroups </li></ul>Vrije Universiteit Amsterdam - 4 december 2006 - www.chrisaalberts.nl
  • 15. Young people and politics (2) <ul><li>Frame 2: politics is boring </li></ul><ul><li>Politics on television is dull </li></ul><ul><li>Nothing happens when people talk </li></ul><ul><li>Political issues are irrelevant </li></ul><ul><li>Political activists are strange </li></ul><ul><li>Differences between subgroups </li></ul>Vrije Universiteit Amsterdam - 4 december 2006 - www.chrisaalberts.nl
  • 16. Young people and politics (3) <ul><li>Why is politics boring? </li></ul><ul><li>Appearance of politicians </li></ul><ul><li>Age of politicians </li></ul><ul><li>Opinions of politicians </li></ul><ul><li>The way politicians talk </li></ul>Vrije Universiteit Amsterdam - 4 december 2006 - www.chrisaalberts.nl
  • 17. Young people and popularisation (1) <ul><li>Frame 1: popularisation is not political </li></ul><ul><li>Popularisation lacks information </li></ul><ul><li>Popularisation is not serious </li></ul><ul><li>Popularisation is not objective </li></ul><ul><li>Differences between subgroups </li></ul>Vrije Universiteit Amsterdam - 4 december 2006 - www.chrisaalberts.nl
  • 18. Young people and popularisation (2) <ul><li>Frame 2: popularisation is boring </li></ul><ul><li>Politics is always the same </li></ul><ul><li>Politics is not fun </li></ul><ul><li>Politics pretend to be young </li></ul><ul><li>Pop stars pretend to be interested in politics </li></ul><ul><li>Differences between subgroups </li></ul>Vrije Universiteit Amsterdam - 4 december 2006 - www.chrisaalberts.nl
  • 19. Young people and popularisation (3) <ul><li>Third person effect </li></ul><ul><li>Popularisation informs others </li></ul><ul><li>Popularisation is interesting to others </li></ul><ul><li>Others like popularisation </li></ul><ul><li>Why? </li></ul><ul><li>Others are uninformed </li></ul><ul><li>Others do not want to be informed </li></ul>Vrije Universiteit Amsterdam - 4 december 2006 - www.chrisaalberts.nl
  • 20. Conclusion <ul><li>Popularisation does not change politics </li></ul><ul><li>Frames on politics and popularisation are the same </li></ul><ul><li>Positive and negative expectations on popularisation seem to be a third person effect </li></ul><ul><li>More research is needed on concrete examples </li></ul>Vrije Universiteit Amsterdam - 4 december 2006 - www.chrisaalberts.nl

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