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Preview of “peer news llc mail fwd- dateline media report” copy
Preview of “peer news llc mail fwd- dateline media report” copy
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Preview of “peer news llc mail fwd- dateline media report” copy
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Preview of “peer news llc mail fwd- dateline media report” copy
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Preview of “peer news llc mail fwd- dateline media report” copy

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  • 1. 3/24/13 Peer News LLC Mail - Fwd: Dateline Media report Alia  Wong  <awong@civilbeat.com> Fwd:  Dateline  Media  report 2  messages Dan  Meisenzahl  <dmeisenz@hawaii.edu> Fri,  Mar  22,  2013  at  8:26  AM To:  Alia  Wong  <awong@civilbeat.com> Hi  Alia, Here  is  the  Dateline  Media  report  I  promised  you. Hopefully  I  can  send  the  answers  to  the  rest  of  your  questions  at  some  point  today  as  soon  as  I  hear  from  Lynne. Have  a  good  Friday, Dan -­-­-­-­-­-­-­-­-­-­  Forwarded  message  -­-­-­-­-­-­-­-­-­-­ From:  Glenn  Tokumaru  <glenn@dateline-­media.com> Date:  Fri,  Mar  15,  2013  at  12:24  PM Subject:  Portal  Report To:  Dan  Meisenzahl  <dmeisenz@hawaii.edu> Media  Monitoring  Report KGMB-­CBS Honolulu,  HI HAWAII  NEWS  NOW  AT  6 Mar  12  2013 06:00PM  HI [12:54] Preview  Clip NEWS  HEADLINE:  A  new  invention  at  University  of  Hawaii  at  Manoa  is  helping  doctors  get  razor-­sharp  brain images  of  patients  who  have  a  tough  time  staying  still.  Its  especially  useful  for  parkinsons  patients  or  children  who  get  the wiggles.  Invented  by  UH  physicist  Thomas  Ernst,  the  new  MRI  technology  uses  a  marker  on  the  patients  forehead  which  helps  the scanner  adjust  to  body  movements.  This  saves  money  and  time  from  having  to  re-­do  MRIs.  The  company  Kineticor  is  marketing  the device.  Its  currently  for  research  only  and  has  not  been  approved  by  the  FDA  for  clinical  use. Audience:  44,644  Runtime:  0:32 30-­Second  Ad  Equivalency:  $600  Calculated  Ad  Value:  $640 Calculated  Publicity  Value: $1,920  Placement:  Middle KGMB-­CBS Honolulu,  HI HAWAII  NEWS  NOW  AT  5 Mar  12  2013 05:00PM  HI [14:44] Preview  Clip NEWS  HEADLINE:  A  groundbreaking  discovery  at  UH  Manoa  school  of  medicine  may  change  the  future  of MRI  scans.  The  new  technology  involves  placing  a  marker  on  the  patients  forehead,  which  allows  the  imaging  to  adjust  to body  movements.  This  would  be  particulary  useful  to  patients  who  have  a  hard  time  controlling  their  movement,  such  as  children  or those  with  parkinsons  disease.  SOUNDBITE:  Kineticors  Jeffrey  Yu.  "what  our  technology  does,  is  it  basically  allows  the  MR  scanner to  track  along  with  you  while  you,  as  a  patient,  are  moving  within  a  scanner  and  eliminates  the  blurring  that  occurs  in  the  images.  the technology  is  currently  for  research  purposes  only  and  has  not  been  approved  by  the  FDA  for  clinical  use. Audience:  40,228  Runtime:  0:43 30-­Second  Ad  Equivalency:  $300  Calculated  Ad  Value:  $430 Calculated  Publicity  Value: $1,290  Placement:  Middle KHNL-­NBC Honolulu,  HI HAWAII  NEWS  NOW  AT  FIVE Mar  12  2013 05:00PM  HI [14:44] Preview  Clip NEWS  HEADLINE:  A  groundbreaking  discovery  at  UH  Manoa  school  of  medicine  may  change  the  future  of MRI  scans.  The  new  technology  involves  placing  a  marker  on  the  patients  forehead,  which  allows  the  imaging  to  adjust  to body  movements.  This  would  be  particulary  useful  to  patients  who  have  a  hard  time  controlling  their  movement,  such  as  children  or those  with  parkinsons  disease.  SOUNDBITE:  Kineticors  Jeffrey  Yu.  "what  our  technology  does,  is  it  basically  allows  the  MR  scanner to  track  along  with  you  while  you,  as  a  patient,  are  moving  within  a  scanner  and  eliminates  the  blurring  that  occurs  in  the  images.  the technology  is  currently  for  research  purposes  only  and  has  not  been  approved  by  the  FDA  for  clinical  use. Audience:  10,243  Runtime:  0:43 30-­Second  Ad  Equivalency:  $150  Calculated  Ad  Value:  $215 Calculated  Publicity  Value:  $645 Placement:  Middle KITV-­ABC Honolulu,  HI KITV  NEWS  AT  10:30 Mar  11  2013 10:30PM  HIhttps://mail.google.com/mail/u/1/?ui=2&ik=9abc2f4073&view=pt&q=dmeisenz%40hawaii.edu&qs=true&search=query&th=13d9359cdfc1c00d 1/52
  • 2. 3/24/13 Peer News LLC Mail - Fwd: Dateline Media report Mar  11  2013 10:30PM  HI [4:53] Preview  Clip NEWS  HEADLINE:  A  high-­tech  company  based  on  University  of  Hawaii  research  has  launched  a  new  device that  will  help  doctors  and  patients  with  mri  scans.  Kineticore  is  currently  working  on  motion-­correction  technologies  to  bring razor-­sharp  clarity  to  medical  imaging.  The  technology  was  invented  by  Thomas  Ernst,  a  physicist  at  University  of  Hawaii.  Usually, patients  would  have  to  lay  very  still  during  a  mri  so  the  imaging  can  precisely  scan  them.  But  this  new  device  allows  the  imaging  to track  and  adjust  to  a  patients  movements  making  it  very  useful  for  patients  who  are  unable  to  stay  completely  still-­  like  the  elderly  and children.  SOUNDBITE:  Kineticore  CEO  Dr.  Jeffrey  Yu.  "In  children  they  have  to  undergo  sedation  a  lot  of  times  they  dont  hold  still enough  we  can  reduce  or  eliminate  the  need  for  sedation.  kineticors  technology  is  used  for  research  purposes  only.  The  company  was granted  a  700-­thousand  dollar  first  round  of  venture  financing  to  begin  a  formal  launch  with  hopes  of  commercializing  their  technology soon. Audience:  23,586  Runtime:  1:01 30-­Second  Ad  Equivalency:  $400  Calculated  Ad  Value:  $813 Calculated  Publicity  Value: $2,439  Placement:  Beginning KITV-­ABC Honolulu,  HI KITV  NEWS  AT  10 Mar  11  2013 10:00PM  HI [27:46] Preview  Clip The  central  part  of  the  island?  Which  council  district  has  the  worst  roads.  Im  Andrew  pereira,  weve  got  the report  the  answer  coming  up  2606  and  a  new  technology  invented  by  a  University  of  Hawaii  physicist  could  eliminate  the need  to  sedate  patients  during  an  mri. Audience:  26,778  Runtime:  0:39 30-­Second  Ad  Equivalency:  $400  Calculated  Ad  Value:  $520 Calculated  Publicity  Value: $1,560  Placement:  End KITV-­ABC Honolulu,  HI KITV  NEWS  THIS  MORNING Mar  7  2013 05:00AM  HI [5:50] Preview  Clip MORNING  NEWS  HEADLINE:  In  KITV-­4  health,  more  local  news.  The  worlds  first  health  degree  with  a specialization  in  native  Hawaiian  health  is  now  being  launched.  Itll  be  offered  within  the  master  of  public  health  program  at the  University  of  Hawaii  at  Manoa.  According  to  one  of  the  programs  chairs,  the  need  is  urgent.  Native  hawaiians  have  a  life expectancy  thats  13  years  less  than  other  Hawaii  residents! Audience:  6,664  Runtime:  0:42 30-­Second  Ad  Equivalency:  $100  Calculated  Ad  Value:  $140 Calculated  Publicity  Value:  $420 Placement:  Beginning KITV-­ABC Honolulu,  HI KITV  NEWS  AT  6 Mar  6  2013 06:00PM  HI [8:50] Preview  Clip NEWS  HEADLINE:  More  local:  the  worlds  first  health  degree  with  a  specialization  in  native  Hawaiian  health  is now  being  launched.  Itll  be  offered  within  the  master  of  public  health  program  at  the  University  of  Hawaii  at  Manoa. According  to  one  of  the  programs  chairs,  the  need  is  urgent.  Native  Hawaiians  have  a  life  expectancy  thats  13  years  less  than  other Hawaii  residents! Audience:  26,327  Runtime:  0:42 30-­Second  Ad  Equivalency:  $500  Calculated  Ad  Value:  $700 Calculated  Publicity  Value: $2,100  Placement:  Beginning KGMB-­CBS Honolulu,  HI SUNRISE  ON  KGMB Mar  4  2013 05:00AM  HI [22:05] Preview  Clip MORNING  NEWS  HEADLINE:  University  of  Hawaii  archaeology  and  anthropology  students  are  getting  a hands  on  lesson  on  Oahus  North  Shore.  Theyre  doing  surveys  at  the  kupopolo  heiau  and  mapping  the  ancient  burial  site. Theyll  also  be  doing  some  limited  archaological  excavation  soon.  Students  say  this  field  school  is  a  great  way  to  apply  classroom lessons  in  the  real  world.  SOUNDBITE:  University  of  Hawaii  student  Samuel  Plunkett.  "Classroom  work  is  super  important  but  you  also need  in  the  field  time  and  experience  and  to  actually  get  your  hands  doing  the  things  that  your  mind  knows.  And  they  teach  also  to  get involved  with  your  community.  That  its  important,  not  just  academically,  but  to  get  involve  with  the  people  who  actually  live  here.  The heiau  is  on  land  owned  by  Kamehameha  schools  which  partnered  with  University  of  Hawaii  on  this  project. Audience:  14,097  Runtime:  0:58 30-­Second  Ad  Equivalency:  $210  Calculated  Ad  Value:  $406 Calculated  Publicity  Value: $1,218  Placement:  End KHNL-­NBC Honolulu,  HI HAWAII  NEWS  NOW:  SUNRISE Mar  4  2013 05:00AM  HI [22:05] Preview  Clip MORNING  NEWS  HEADLINE:  University  of  Hawaii  archaeology  and  anthropology  students  are  getting  a hands  on  lesson  on  Oahus  North  Shore.  Theyre  doing  surveys  at  the  kupopolo  heiau  and  mapping  the  ancient  burial  site. Theyll  also  be  doing  some  limited  archaological  excavation  soon.  Students  say  this  field  school  is  a  great  way  to  apply  classroom lessons  in  the  real  world.  SOUNDBITE:  University  of  Hawaii  student  Samuel  Plunkett.  "Classroom  work  is  super  important  but  you  also need  in  the  field  time  and  experience  and  to  actually  get  your  hands  doing  the  things  that  your  mind  knows.  And  they  teach  also  to  get involved  with  your  community.  That  its  important,  not  just  academically,  but  to  get  involve  with  the  people  who  actually  live  here.  The heiau  is  on  land  owned  by  Kamehameha  schools  which  partnered  with  University  of  Hawaii  on  this  project. Audience:  3,022  Runtime:  0:58 30-­Second  Ad  Equivalency:  $120  Calculated  Ad  Value:  $232 Calculated  Publicity  Value:  $696 Placement:  End KITV-­ABC Honolulu,  HI KITV  NEWS  THIS  MORNING Mar  4  2013 05:00AM  HI [4:04] Preview  Clip MORNING  NEWS  HEADLINE:  UH  anthropology  students  took  part  in  a  special  archaeological  field  school this  weekend.  The  Saturday  program  was  held  out  at  the  kupopolo  heiau  on  Oahus  North  Shore  near  waimea  bay.  It  offered students  and  community  volunteers  technical  training  in  low-­impact  field  archaeology  and  is  designed  to  document  and  preserve cultural  sites.  SOUNDBITE:  Robin  Kelii.  "They  teach  what  is  pono,  they  teach  you  what  is  being  malama,  respectful,  of  the  area.  You need  this  experience  and  its  awesome.  I  love  it.  Students  surveyed  the  outlying  features  around  the  heiau  and  are  now  working  to  map it.  The  program  is  a  partnership  with  Kamehameha  Schools.  Kupopolo  heiau  is  on  Kamehameha  schools  land. Audience:  6,664  Runtime:  0:58 30-­Second  Ad  Equivalency:  $100  Calculated  Ad  Value:  $193 Calculated  Publicity  Value:  $579https://mail.google.com/mail/u/1/?ui=2&ik=9abc2f4073&view=pt&q=dmeisenz%40hawaii.edu&qs=true&search=query&th=13d9359cdfc1c00d 2/52
  • 3. 3/24/13 Peer News LLC Mail - Fwd: Dateline Media report Audience:  6,664  Runtime:  0:58 30-­Second  Ad  Equivalency:  $100  Calculated  Ad  Value:  $193 Calculated  Publicity  Value:  $579 Placement:  Beginning KITV-­ABC Honolulu,  HI KITV  NEWS  AT  10 Mar  3  2013 10:00PM  HI [4:18] Preview  Clip More  on  that,  some  wetter  weather  and  box  jellyfish  a  little  later.  Pam?  University  of  Hawaii  anthropology students  took  part  in  a  special  archaeological  field  school  this  weekend.  The  Saturday  program  was  held  out  at  the Kupopolo  heiau  on  Oahus  North  shore  near  Waimea  Bay.  It  offered  students  and  community  volunteers  technical  training  in  low-­ impact  field  archaeology  and  is  designed  to  document  and  preserve  cultural  sites.  SOUNDBITE:  University  of  Hawaii  student  Robin Kelii.  "They  teach  what  is  pono,  they  teach  you  what  is  being  malama,  respectful,  of  the  area.  You  need  this  experience  and  its awesome.  I  love  it.  Students  surveyed  the  outlying  features  around  the  heiau-­  and  are  now  working  to  map  it.  The  program  is  a partnership  with  Kamehameha  schools.  is  on  Kamehameha  schools  land. Audience:  30,907  Runtime:  1:43 30-­Second  Ad  Equivalency:  $400  Calculated  Ad  Value:  $1,373 Calculated  Publicity  Value: $4,119  Placement:  Beginning KGMB-­CBS Honolulu,  HI HAWAII  NEWS  NOW  AT  5 Mar  3  2013 05:00PM  HI [17:20] Preview  Clip NEWS  HEADLINE:  Some  UH  Manoa  students  are  getting  a  hands-­  on  lesson  in  ancient  Hawaiian  history.  For the  last  eight  weekends,  dozens  of  archaeology  and  anthropology  students  have  hiked  in  to  the  kupo-­polo  heiau  near waimea  bay.  Theyre  doing  site  surveys  and  mapping  of  the  ancient  burial  site.  And  in  the  coming  weeks  theyll  be  doing  some  limited archaological  excavation.  The  students  say  this  field  school  is  a  great  way  to  apply  classroom  lessons  in  the  real  world. SOUNDBITE:  UH  Anthropology  Student  Samuel  Plunkett.  "Classroom  work  is  super  important  but  you  also  need  in  the  field  time  and experience  and  to  actually  get  your  hands  doing  the  things  that  your  mind  knows.  And  they  teach  also  to  get  involved  with  your community.  That  its  important,  not  just  academically,  but  to  get  involve  with  the  people  who  actually  live  here.  The  heiau  is  on  land owned  by  Kamehameha  schools  which  partnered  with  UH  on  this  project. Audience:  34,919  Runtime:  1:01 30-­Second  Ad  Equivalency:  $300  Calculated  Ad  Value:  $610 Calculated  Publicity  Value: $1,830  Placement:  Middle KHNL-­NBC Honolulu,  HI HAWAII  NEWS  NOW  AT  FIVE Mar  3  2013 05:00PM  HI [17:20] Preview  Clip NEWS  HEADLINE:  Some  UH  Manoa  students  are  getting  a  hands-­  on  lesson  in  ancient  Hawaiian  history.  For the  last  eight  weekends,  dozens  of  archaeology  and  anthropology  students  have  hiked  in  to  the  kupo-­polo  heiau  near waimea  bay.  Theyre  doing  site  surveys  and  mapping  of  the  ancient  burial  site.  And  in  the  coming  weeks  theyll  be  doing  some  limited archaological  excavation.  The  students  say  this  field  school  is  a  great  way  to  apply  classroom  lessons  in  the  real  world. SOUNDBITE:  UH  Anthropology  Student  Samuel  Plunkett.  "Classroom  work  is  super  important  but  you  also  need  in  the  field  time  and experience  and  to  actually  get  your  hands  doing  the  things  that  your  mind  knows.  And  they  teach  also  to  get  involved  with  your community.  That  its  important,  not  just  academically,  but  to  get  involve  with  the  people  who  actually  live  here.  The  heiau  is  on  land owned  by  Kamehameha  schools  which  partnered  with  UH  on  this  project. Audience:  75,171  Runtime:  1:01 30-­Second  Ad  Equivalency:  $150  Calculated  Ad  Value:  $305 Calculated  Publicity  Value:  $915 Placement:  Middle KITV-­ABC Honolulu,  HI KITV  NEWS  THIS  MORNING Mar  1  2013 05:30AM  HI [7:26] Preview  Clip MORNING  NEWS  HEADLINE:  Congratulations  are  in  order  this  morning  for  UH  Manoa  music  composition  and theory  professor  Thomas  Osborne.  The  national  association  of  music  teachers  has  just  named  him  "distinguished  composer of  the  year.  Osborne  is  the  director  of  the  UH  contemporary  music  ensemble.  Hell  receive  the  prestigious  honor  and  a  cash  award  in Southern  California  at  the  organizations  national  conference. Audience:  7,890  Runtime:  0:22 30-­Second  Ad  Equivalency:  $100  Calculated  Ad  Value:  $73 Calculated  Publicity  Value:  $219 Placement:  Beginning KITV-­ABC Honolulu,  HI KITV  NEWS  AT  6 Feb  28  2013 06:00PM  HI [27:00] Preview  Clip NEWS  HEADLINE:  Congratulations  are  in  order  tonight  for  a  UH  Manoa  Music  Composition  and  Theory Professor,  Thomas  Osborne.  The  National  Association  of  Music  Teachers  has  just  named  him,  "Distinguished  Composer of  the  Year.  Osborne  is  the  director  of  the  UH  contemporary  music  ensemble,  hell  receive  the  prestigious  honor  and  a  cash  award  in Southern  California  at  the  organizations  national  conference. Audience:  26,327  Runtime:  0:40 30-­Second  Ad  Equivalency:  $500  Calculated  Ad  Value:  $667 Calculated  Publicity  Value: $2,001  Placement:  End KITV-­ABC Honolulu,  HI KITV  NEWS  AT  5 Feb  15  2013 05:00PM  HI [27:03] Preview  Clip NEWS  HEADLINE:  Extremely  rare  Okinawan  hand-­scrolls  are  on  display  now  at  the  University  of  Hawaii  at Manoa  Art  Gallery.  The  exhibit  features  an  18-­  foot-­long  scroll  from  the  1670s.  But  you  have  to  act  quick,  theyre  only  on display  for  another  week.  For  additional  information  about  the  exhibit  and  gallery  times,  head  to  the  as  seen  on  section  of  our  website, KITV.  Com. Audience:  33,466  Runtime:  0:23 30-­Second  Ad  Equivalency:  $300  Calculated  Ad  Value:  $230 Calculated  Publicity  Value:  $690 Placement:  End KITV-­ABC Honolulu,  HI KITV  NEWS  THIS  MORNING Feb  15  2013 05:30AM  HI [5:45] Preview  Clip MORNING  NEWS  HEADLINE:  A  glimpse  into  Okinawa  and  Japan  nearly  3-­hundred  years  ago.  Extremely  rare okinawan  handscrolls  are  on  display  now  at  the  University  of  Hawaii  at  Manoa  art  gallery.  The  exhibit  features  an  18-­  foot-­https://mail.google.com/mail/u/1/?ui=2&ik=9abc2f4073&view=pt&q=dmeisenz%40hawaii.edu&qs=true&search=query&th=13d9359cdfc1c00d 3/52
  • 4. 3/24/13 Peer News LLC Mail - Fwd: Dateline Media report okinawan  handscrolls  are  on  display  now  at  the  University  of  Hawaii  at  Manoa  art  gallery.  The  exhibit  features  an  18-­  foot-­ long  handscroll  from  the  1670s  and  a  30-­foot-­long  handscroll  from  the  1710s  but  you  have  to  act  quick,  theyre  only  on  display  for another  week.  For  additional  information  about  the  exhibit  and  art  gallery  times,  head  to  the  as  seen  on  section  of  our  website,  KITV. Com. Audience:  7,890  Runtime:  0:30 30-­Second  Ad  Equivalency:  $100  Calculated  Ad  Value:  $100 Calculated  Publicity  Value:  $300 Placement:  Beginning KITV-­ABC Honolulu,  HI KITV  NEWS  AT  10:30 Feb  13  2013 10:30PM  HI [23:52] Preview  Clip NEWS  HEADLINE:  Thats  the  Hakuoh  University  handbell  choir  from  Oyama  City,  Japan.  Theyre  on  a goodwill  tour  through  the  state  and  will  be  performing  starting  tonight.  The  17  students  can  ring  seven  octaves  just  using  their handbells. Audience:  23,586  Runtime:  0:44 30-­Second  Ad  Equivalency:  $400  Calculated  Ad  Value:  $587 Calculated  Publicity  Value: $1,761  Placement:  End KFVE-­MNT Honolulu,  HI HAWAII  NEWS  NOW  AT  NINE Feb  12  2013 09:00PM  HI [42:45] Preview  Clip NEWS  HEADLINE:  If  youve  ever  wondered  what  life  was  like  in  Japan  and  Okinawa  in  the  17th  and  18th centuries,  now  is  your  chance  to  get  a  glimpse.  SOUNDBITE:  University  of  Hawaii  at  Manoa  student  Travis  Seifman.  "Its definitely  sort  of  a  rare  opportunity  to  see  something  about  17th,  18th  century  Ryukyuan,  that  is  to  say  Okinawan  culture.  What  their costumes  looked  like,  what  their  hairstyles  looked  like,  all  these  kinds  of  things.  SOUNDBITE:  University  of  Hawaii  at  Manoa  student Marcus  Delgadillo.  "It  is  a  completely  different  culture  to  me  so  it  is  quite  interesting  to  be  able  to  view  the  different  lifestyles  of  the okinawan  people.  The  exhibit  runs  through  February  22.  It  )s  one  of  many  events  for  University  of  Manoas  "parades  and  processions  of edo,  Japan,  which  includes  lectures  and  a  symposium. Audience:  24,700  Runtime:  0:58 30-­Second  Ad  Equivalency:  $350  Calculated  Ad  Value:  $677 Calculated  Publicity  Value: $2,031  Placement:  Middle KFVE-­MNT Honolulu,  HI HAWAII  NEWS  NOW  AT  NINE Feb  12  2013 09:00PM  HI [37:14] Preview  Clip TEASER:  Okinawan  history  you  can  hold  in  your  hands.  Also  ahead  a  debate  over  chickens.  Why  a  Honolulu city  councilwoman  thinks  homeowners  should  only  be  allowed  to  have  seven  chickens  at  a  time. Audience:  24,700  Runtime:  0:11 30-­Second  Ad  Equivalency:  $350  Calculated  Ad  Value:  $128 Calculated  Publicity  Value:  $384 Placement:  Beginning KGMB-­CBS Honolulu,  HI HAWAII  NEWS  NOW  AT  6 Feb  12  2013 06:00PM  HI [16:31] Preview  Clip TEASER:  Coming  up  next  a  chance  to  go  back  in  time  to  learn  the  artistics  ways  of  Japan  and  Okinawa.  Back in  a  moment. [18:52] Preview  Clip NEWS  HEADLINE:  Now  for  a  chance  to  learn  what  life  was  like  in  Japan  and  Okinawa  in  the  17th  and  18th centuries.  History  has  come  alive  at  the  University  of  Hawaii  Manoa  campus  with  a  new  art  exhibit.  It  features  two  rare okinawan  handscrolls  dating  back  to  1671  and  1710.  Both  show  embassy  processions  from  the  ryukyu  kingdom  in  edo,  Japan. SOUNDBITE:  Travis  Seifman.  "Its  definitely  sort  of  a  rare  opportunity  to  see  something  about  17th,  18th  century  ryukyuan,  that  is  to say  okinawan  culture  what  their  costumes  looked  like,  what  their  hairstyles  looked  like,  all  these  kinds  of  things.  SOUNDBITE:  student Marcos  Delgadillo.  "It  is  a  completely  different  culture  to  me  so  it  is  quite  interesting  to  be  able  to  view  the  different  lifestyles  of  the okinawan  people.  The  exhibit  runs  through  February  22. Audience:  44,644  Runtime:  1:05 30-­Second  Ad  Equivalency:  $600  Calculated  Ad  Value:  $1,300 Calculated  Publicity  Value: $3,900  Placement:  Middle KHNL-­NBC Honolulu,  HI HAWAII  NEWS  NOW  AT  5:30 Feb  12  2013 06:00PM  HI [16:31] Preview  Clip TEASER:  Coming  up  next  a  chance  to  go  back  in  time  to  learn  the  artistics  ways  of  Japan  and  Okinawa.  Back in  a  moment. [18:52] Preview  Clip NEWS  HEADLINE:  Now  for  a  chance  to  learn  what  life  was  like  in  Japan  and  Okinawa  in  the  17th  and  18th centuries.  History  has  come  alive  at  the  University  of  Hawaii  Manoa  campus  with  a  new  art  exhibit.  It  features  two  rare okinawan  handscrolls  dating  back  to  1671  and  1710.  Both  show  embassy  processions  from  the  ryukyu  kingdom  in  edo,  Japan. SOUNDBITE:  Travis  Seifman.  "Its  definitely  sort  of  a  rare  opportunity  to  see  something  about  17th,  18th  century  ryukyuan,  that  is  to say  okinawan  culture  what  their  costumes  looked  like,  what  their  hairstyles  looked  like,  all  these  kinds  of  things.  SOUNDBITE:  student Marcos  Delgadillo.  "It  is  a  completely  different  culture  to  me  so  it  is  quite  interesting  to  be  able  to  view  the  different  lifestyles  of  the okinawan  people.  The  exhibit  runs  through  February  22. Audience:  20,828  Runtime:  1:05 30-­Second  Ad  Equivalency:  $200  Calculated  Ad  Value:  $434 Calculated  Publicity  Value: $1,302  Placement:  Middle KITV-­ABC Honolulu,  HI KITV  NEWS  AT  10:30 Jan  30  2013 10:30PM  HI [23:08]NEWS  HEADLINE:  Buying  textbooks  and  school  supplies  just  got  a  lot  more  convenient  at  University  of  Hawaii  Hilo.  Today, the  campus  celebrated  the  grand  opening  of  its  new  four  million-­dollar  bookstore.  Some  150  people  gathered  for  a  blessing  in  Hawaiian, along  with  a  maile  lei  untying  ceremony.  The  6-­thousand-­500  foot  addition  to  the  campus  center  is  next  to  the  cafeteria-­  and  replaces  the smaller  bookstore  that  located  in  a  less  convenient  lower  campus  building.  The  new  bookstors  will  serve  the  39-­hundred  students  at University  of  Hawaii  Hilo  and  the  32-­hundred  students  at  Hawaii  community  college. Audience:  23,586  Runtime:  0:37 30-­Second  Ad  Equivalency:  $400  Calculated  Ad  Value:  $493 Calculated  Publicity  Value: $1,479  Placement:  End KGMB-­CBS Honolulu,  HI HAWAII  NEWS  NOW  AT  10https://mail.google.com/mail/u/1/?ui=2&ik=9abc2f4073&view=pt&q=dmeisenz%40hawaii.edu&qs=true&search=query&th=13d9359cdfc1c00d 4/52
  • 5. 3/24/13 Peer News LLC Mail - Fwd: Dateline Media report KGMB-­CBS Honolulu,  HI HAWAII  NEWS  NOW  AT  10 Jan  30  2013 10:00PM  HI [20:20]NEWS  HEADLINE:  A  long-­awaited  campus  makeover  is  finally  ready  for  students  at  University  of  Hawaii  Hilo.  The  university celebrated  the  grand  opening  of  its  new  bookstore.  Its  moved  into  the  campus  center  and  is  nearly  twice  the  size  of  the  old  bookstore. Theres  a  lounge  area  for  students  and  a  large  demo  space  for  anyone  looking  to  buy  computers  or  gadgets.  SOUNDBITE:  University  of Hawaii  at  Hilo  chancellor  Donald  Straney.  "20  Percent  of  the  Hilo  population  is  now  students  studying  at  the  University  of  hawaii,  and we  need  a  bookstore  that  is  big  enough  and  modern  enough  really  to  reflect  what  their  needs  are.  SOUNDBITE:  Student  Kristin  Hardy. "Its  beautiful. Audience:  68,916  Runtime:  0:48 30-­Second  Ad  Equivalency:  $850  Calculated  Ad  Value:  $1,360 Calculated  Publicity  Value: $4,080  Placement:  End KGMB-­CBS Honolulu,  HI HAWAII  NEWS  NOW  AT  10 Jan  30  2013 10:00PM  HI [17:01]TEASER:  Up  next,  a  grand  re-­opening  at  the  University  of  Hawaii  Hilo  bookstore.  Also,  new  photos  of  Honolulus  lion  cubs. When  will  they  be  ready  to  meet  the  public? Audience:  68,916  Runtime:  0:27 30-­Second  Ad  Equivalency:  $850  Calculated  Ad  Value:  $765 Calculated  Publicity  Value: $2,295  Placement:  Middle KHNL-­NBC Honolulu,  HI HAWAII  NEWS  NOW  AT  TEN Jan  30  2013 10:00PM  HI [17:01]TEASER:  Up  next,  a  grand  re-­opening  at  the  University  of  Hawaii  Hilo  bookstore.  Also,  new  photos  of  Honolulus  lion  cubs. When  will  they  be  ready  to  meet  the  public? Audience:  23,040  Runtime:  0:27 30-­Second  Ad  Equivalency:  $265  Calculated  Ad  Value:  $238 Calculated  Publicity  Value:  $714 Placement:  Middle KHNL-­NBC Honolulu,  HI HAWAII  NEWS  NOW  AT  TEN Jan  30  2013 10:00PM  HI [20:20]NEWS  HEADLINE:  A  long-­awaited  campus  makeover  is  finally  ready  for  students  at  University  of  Hawaii  Hilo.  The  university celebrated  the  grand  opening  of  its  new  bookstore.  Its  moved  into  the  campus  center  and  is  nearly  twice  the  size  of  the  old  bookstore. Theres  a  lounge  area  for  students  and  a  large  demo  space  for  anyone  looking  to  buy  computers  or  gadgets.  SOUNDBITE:  University  of Hawaii  at  Hilo  chancellor  Donald  Straney.  "20  Percent  of  the  Hilo  population  is  now  students  studying  at  the  University  of  hawaii,  and we  need  a  bookstore  that  is  big  enough  and  modern  enough  really  to  reflect  what  their  needs  are.  SOUNDBITE:  Student  Kristin  Hardy. "Its  beautiful. Audience:  23,040  Runtime:  0:48 30-­Second  Ad  Equivalency:  $265  Calculated  Ad  Value:  $424 Calculated  Publicity  Value: $1,272  Placement:  End KITV-­ABC Honolulu,  HI KITV  NEWS  AT  6 Jan  30  2013 06:00PM  HI [27:21]NEWS  HEADLINE:  Before  we  go,  buying  textbooks  and  school  supplies  just  got  a  lot  more  convenient  at  UH  Hilo.  Thats because  the  campus  celebrated  the  grand  opening  of  its  new  4-­million-­dollar  bookstore  today.  Some  150  people  gathered  for  the Hawaiian  language  blessing  and  maile  lei  untying  ceremony.  The  6-­thousand-­500  foot  addition  to  the  campus  center  is  next  to  the cafeteria.  It  replaces  the  old  bookstore. Audience:  26,327  Runtime:  0:24 30-­Second  Ad  Equivalency:  $500  Calculated  Ad  Value:  $400 Calculated  Publicity  Value: $1,200  Placement:  End KITV-­ABC Honolulu,  HI KITV  NEWS  AT  10:30 Jan  23  2013 10:30PM  HI [6:04]NEWS  HEADLINE:  A  new  first-­of-­its-­kind  University  of  Hawaii  program  is  helping  train  new  farmers  here  on  the  islands.  The approach  is  from  the  ground  up,  and  people  of  all  ages  are  signing  up.  The  Gofarm  Hawaii  program  is  all  about  the  basics  learning  to  till the  land  and  put  food  on  our  tables.  13  Students  are  enrolled  in  the  first  session  which  lasts  about  three  months.  SOUNDBITE:  Gofarm Hawaii  student  Rob  Hammond.  "well,  today,  we  are  learning  all  kinds  of  stuff.  We  are  going  to  get  into  the  soil  and  start  planting  our carrots  and  soybeans.  We  are  going  to  get  into  the  soil  and  start  planting  our  carrots  and  soybeans.  So  we  are  doing  a  little  finishing  up on  some  of  the  prep  work  and  were  going  to  learn  how  to  prep  the  seeds  and  how  to  put  them  into  the  ground.  The  students  range  in  age from  20  to  60  and  theyre  learning  not  just  about  farming  but  about  the  agri-­business  and  what  it  takes  to  sustain  small  farms. SOUNDBITE:  Hawaii  student  Hiilani  shibata.  Report  continues.  SOUNDBITE:  Hawaii  farm  coach  Fred  Rappun.  "part  of  the  reason  why developments  go  in  is,  well,  nobody  really  wants  to  farm.  But  we  are  trying  to  change  that  and  we  are  trying  to  increase  the  number  of people  out  there  who  are,  whose  voices  can  be  heard  saying  I  really  want  to  farm  and  I  know  how  to  do  it.  Students  who  graduate  will also  be  connected  with  future  employers  so  that  they  can  land  jobs  in  industries  like  agriculture,  energy  and  health.  If  you  want  more information  on  the  go-­farm  program  we  have  a  link  under  the  "as  seen  on"  section  of  KITV.  Com Audience:  23,586  Runtime:  1:45 30-­Second  Ad  Equivalency:  $400  Calculated  Ad  Value:  $1,400 Calculated  Publicity  Value: $4,200  Placement:  Beginning KITV-­ABC Honolulu,  HI KITV  NEWS  AT  5 Jan  23  2013 05:00PM  HI [7:25]NEWS  HEADLINE:  A  new  first-­of-­its-­kind  UH  Program  is  helping  train  new  farmers  here  on  the  islands.  The  approach  is  from  the ground  up,  and  people  of  all  ages  are  signing  up.  The  Go-­Farm  Hawaii  program  is  all  about  the  basics  learning  to  till  the  land  and  put food  on  our  tables.  13  Students  are  enrolled  in  the  first  session  which  lasts  about  three  months.  SOUNDBITE:  Go-­Farm  Hawaii Student,  Rob  Hammond,  "Well,  today,  we  are  learning  all  kinds  of  stuff.  We  are  going  to  get  into  the  soil  and  start  planting  our  carrots and  soybeans.  So  we  are  doing  a  little  finishing  up  on  some  of  the  prep  work  and  were  going  to  learn  how  to  prep  the  seeds  and  how  to put  them  into  the  ground.  The  students  range  in  age  from  20  to  60  and  theyre  learning  not  just  about  farming  but  about  the  agri-­https://mail.google.com/mail/u/1/?ui=2&ik=9abc2f4073&view=pt&q=dmeisenz%40hawaii.edu&qs=true&search=query&th=13d9359cdfc1c00d 5/52
  • 6. 3/24/13 Peer News LLC Mail - Fwd: Dateline Media report business,  and  what  it  takes  to  sustain  small  farms.  SOUNDBITE:  Go-­Farm  Hawaii  Student,  Ihilani  Shibata.  The  program  is  funded  by  a nearly  25,000,000  dollar  million  dollar  grant  awarded  to  the  University  of  Hawaii  for  career  and  technical  training.  After  the  students complete  their  classroom  and  field  training,  theyll  each  get  a  quarter  acre  of  land  to  farm  in  Waimanalo,  at  the  UH  Experimental  Farm. SOUNDBITE:  Go-­Farm  Hawaii  Farm  Coach,  Fred  Rappun,  "Part  of  the  reason  why  developments  go  in  is,  well,  nobody  really  wants  to farm.  But  we  are  trying  to  change  that  and  we  are  trying  to  increase  the  number  of  people  out  there  who  are,  whose  voices  can  be  heard saying,  I  really  want  to  farm  and  I  know  how  to  do  it.  Students  who  graduate  will  also  be  connected  with  future  employers  so  that  they can  land  jobs  in  industries  like  agriculture,  energy  and  health.  If  you  want  more  information  on  the  go-­farm  program  we  have  a  link  under the  "as  seen  on"  section  of  KITV  dot  com. Audience:  33,466  Runtime:  1:46 30-­Second  Ad  Equivalency:  $300  Calculated  Ad  Value:  $1,060 Calculated  Publicity  Value: $3,180  Placement:  Beginning KITV-­ABC Honolulu,  HI KITV  NEWS  AT  10:30 Jan  22  2013 10:30PM  HI [3:26]NEWS  HEADLINE:  Meantime,  the  University  of  Hawaii  reports  overall  enrollment  dropped  by  over  2-­percent  in  the  spring semester  as  compared  to  last  year.  University  of  Hawaii  at  Manoa  saw  a  decrease  of  82  students  enrolled  this  semester.  However, enrollment  at  the  new  University  of  Hawaii  West  Oahu  campus  grew  by  22-­percent  this  semester  or  about  344  students. Audience:  23,586  Runtime:  0:20 30-­Second  Ad  Equivalency:  $400  Calculated  Ad  Value:  $267 Calculated  Publicity  Value:  $801 Placement:  Beginning KFVE-­MNT Honolulu,  HI HAWAII  NEWS  NOW  AT  NINE Jan  20  2013 09:00PM  HI [25:41]NEWS  HEADLINE:  Over  the  weekend,  more  than  a  dozen  University  of  Hawaii  students  traded  in  paperwork  for  a  more  hands-­on project.  Students  got  a  little  dirty  at  Windward  Community  College  for  University  of  Hawaiis  GoFarmHawaii  program.  Its  a  new course  that  centers  on  developing  new  farmers.  Over  a  span  of  three  months-­  students  learn  how  to  plant  harvest  a  nd  market vegetables.  SOUNDBITE:  GoFarmHawaii  coach  Fred  Rappun"Part  of  the  reason  why  developments  go  in  is,  well,  nobody  really  wants to  farm.  But  we  are  trying  to  change  that  and  we  are  trying  to  increase  the  number  of  people  out  there  who  are,  whose  voices  can  be heard  saying  I  really  want  to  farm  and  I  know  how  to  do  it.  Once  students  complete  the  course,  each  will  get  a  quarter-­  acre  of  their  own land  at  University  of  Hawaiis  experimental  farm  in  Waimanalo. Audience:  22,702  Runtime:  0:50 30-­Second  Ad  Equivalency:  $250  Calculated  Ad  Value:  $417 Calculated  Publicity  Value: $1,251  Placement:  End KITV-­ABC Honolulu,  HI KITV  NEWS  THIS  MORNING Jan  12  2013 07:00AM  HI [7:00]MORNING  NEWS  HEADLINE:  UHs  Maui  College,  now  has  a  brand  new,  26-­million  dollar  State-­of-­the-­Art  science  building  on campus.  Community  leaders,  college  officials,  and  students  gathered  for  a  traditional  Hawaiian  blessing  late  yesterday  afternoon.  The one-­story  33-­thousand-­  square-­foot  building  houses  8  modern  labs,  a  classroom,  lecture  and  study  hall,  and  offices  for  faculty  and  staff. SOUNDBITE:  Chancellor,  UH  Maui  College,  Clyde  Sakamoto,  "It  elevates  the  quality  of  education  for  all  of  our  students  here  at  Maui college  and  for  our  entire  County  of  Maui.  So  we  are  very  excited,  students  coming  from  around  the  state,  can  now  come  to  Maui  and experience  state-­of-­the-­  art,  laboratory  facilities.  The  science  building  is  named  "Ike-­Lea"  which  means  "to  see"  in  Hawaiian.  The  new building  is  also  a  green  facility  with  solar  panels  and  a  living  green  roof  with  a  garden  with  grass  and  plants.  The  roof  also  features  light tubes  that  provide  natural  light  for  classrooms  below. Audience:  11,084  Runtime:  0:54 30-­Second  Ad  Equivalency:  $100  Calculated  Ad  Value:  $180 Calculated  Publicity  Value:  $540 Placement:  Beginning KITV-­ABC Honolulu,  HI KITV  NEWS  THIS  MORNING Jan  12  2013 06:00AM  HI [6:29]MORNING  NEWS  HEADLINE:  UHs  Maui  College,  now  has  a  brand  new,  26-­million  dollar  state-­of-­the-­art  science  building  on campus.  Community  leaders,  college  officials,  and  students  gathered  for  a  traditional  Hawaiian  blessing  late  yesterday  afternoon.  The one-­story,  33-­thousand-­  square-­foot  building  houses  8  modern  labs,  a  classroom,  lecture  and  study  hall,  and  offices  for  faculty  and  staff. SOUNDBITE:  Chancellor,  UH  Maui  College,  Clyde  Sakamoto,  "It  elevates  the  quality  of  education  for  all  of  our  students  here  at  Maui college  and  for  our  entire  County  of  Maui.  So  we  are  very  excited,  students  coming  from  around  the  state,  can  now  come  to  Maui  and experience  state-­of-­the-­  art,  laboratory  facilities.  The  science  building  is  named  "Ike-­Lea"  which  means  "to  see"  in  Hawaiian.  The  new building  is  also  a  green  facility  with  solar  panels  and  a  living  green  roof  with  a  garden  with  grass  and  plants.  The  roof  also  features  light tubes  that  provide  natural  light  for  classrooms  below. Audience:  16,479  Runtime:  0:55 30-­Second  Ad  Equivalency:  $100  Calculated  Ad  Value:  $183 Calculated  Publicity  Value:  $549 Placement:  Beginning KGMB-­CBS Honolulu,  HI HAWAII  NEWS  NOW  AT  10 Jan  11  2013 10:00PM  HI [18:42]NEWS  HEADLINE:  UH  Maui  college  today  celebrated  a  26-­million  dollar  addition  to  the  campus.  The  University  held  a  dedication ceremony  for  its  new  science  facility,  named  Ike  Lea  which  means  "to  see  clearly.  Its  full  of  laboratories  and  classrooms  to  help students  interested  in  all  of  the  many  "science"  Fields  from  astronomy  to  biology.  SOUNDBITE:  Chancellor,  University  of  Hawaii  Maui College,  Clyde  Sakamoto,  "It  elevates  the  quality  of  education  for  all  of  our  students  here  at  Maui  college  and  for  our  entire  County  of Maui.  So  we  are  very  excited,  students  coming  from  around  the  state,  can  now  come  to  Maui  and  experience  state-­of-­the-­art,  laboratory facilities.  SOUNDBITE:  UH  Maui  College  Student,  Lindsey  Komai,  "I  am  in  awe  actually.  To  see  everything  so  new  and  that  the students  will  actually  get  to  work  in  these  labs  is  actually  pretty  amazing.  An  adjacent  facility  will  house  a  teaching  observatory  with telescopes  to  support  student  research. Audience:  68,916  Runtime:  0:55 30-­Second  Ad  Equivalency:  $850  Calculated  Ad  Value:  $1,558 Calculated  Publicity  Value: $4,674  Placement:  Middle KGMB-­CBS Honolulu,  HI HAWAII  NEWS  NOW  AT  10 Jan  11  2013 10:00PM  HIhttps://mail.google.com/mail/u/1/?ui=2&ik=9abc2f4073&view=pt&q=dmeisenz%40hawaii.edu&qs=true&search=query&th=13d9359cdfc1c00d 6/52
  • 7. 3/24/13 Peer News LLC Mail - Fwd: Dateline Media report Jan  11  2013 10:00PM  HI [9:48]TEASER:  Still  ahead,  a  26  million  dollar  addition  to  the  UH  Maui  college.  But  first  this:  it  is  such  a  popular  visitor  attraction  that the  state  is  now  planning  to  tell  and  to  sell  the  story  of  Diamond  Head.  SOUNDBITE:  Unidentified  Politician,  "We  have  as  a  state,  as  a people,  as  a  culture,  so  much  at  stake. Audience:  68,916  Runtime:  0:34 30-­Second  Ad  Equivalency:  $850  Calculated  Ad  Value:  $963 Calculated  Publicity  Value: $2,889  Placement:  Beginning KHNL-­NBC Honolulu,  HI HAWAII  NEWS  NOW  AT  TEN Jan  11  2013 10:00PM  HI [18:42]NEWS  HEADLINE:  UH  Maui  college  today  celebrated  a  26-­million  dollar  addition  to  the  campus.  The  University  held  a  dedication ceremony  for  its  new  science  facility,  named  Ike  Lea  which  means  "to  see  clearly.  Its  full  of  laboratories  and  classrooms  to  help students  interested  in  all  of  the  many  "science"  Fields  from  astronomy  to  biology.  SOUNDBITE:  Chancellor,  University  of  Hawaii  Maui College,  Clyde  Sakamoto,  "It  elevates  the  quality  of  education  for  all  of  our  students  here  at  Maui  college  and  for  our  entire  County  of Maui.  So  we  are  very  excited,  students  coming  from  around  the  state,  can  now  come  to  Maui  and  experience  state-­of-­the-­art,  laboratory facilities.  SOUNDBITE:  UH  Maui  College  Student,  Lindsey  Komai,  "I  am  in  awe  actually.  To  see  everything  so  new  and  that  the students  will  actually  get  to  work  in  these  labs  is  actually  pretty  amazing.  An  adjacent  facility  will  house  a  teaching  observatory  with telescopes  to  support  student  research. Audience:  23,040  Runtime:  0:55 30-­Second  Ad  Equivalency:  $265  Calculated  Ad  Value:  $486 Calculated  Publicity  Value: $1,458  Placement:  Middle KHNL-­NBC Honolulu,  HI HAWAII  NEWS  NOW  AT  TEN Jan  11  2013 10:00PM  HI [9:48]TEASER:  Still  ahead,  a  26  million  dollar  addition  to  the  UH  Maui  college.  But  first  this:  it  is  such  a  popular  visitor  attraction  that the  state  is  now  planning  to  tell  and  to  sell  the  story  of  Diamond  Head.  SOUNDBITE:  Unidentified  Politician,  "We  have  as  a  state,  as  a people,  as  a  culture,  so  much  at  stake. Audience:  23,040  Runtime:  0:34 30-­Second  Ad  Equivalency:  $265  Calculated  Ad  Value:  $300 Calculated  Publicity  Value:  $900 Placement:  Beginning KITV-­ABC Honolulu,  HI KITV  NEWS  AT  10 Jan  11  2013 10:00PM  HI [8:59]NEWS  HEADLINE:  A  26-­million  dollar  State-­of-­the-­Art  science  building  opened  its  doors,  today  at  UHs  Maui  College. Community  Leaders  College  Officials  and  students  gathered  for  a  traditional  Hawaiian  blessing  late  this  afternoon.  The  33-­thousand-­ square-­foot  one-­story  building  houses  eight  modern  labs,  a  classroom,  lecture  and  study  hall,  and  Offices  for  Faculty  and  staff. SOUNDBITE:  Chancellor,  UH  Maui  College,  Clyde  Sakamoto,  "It  elevates  the  quality  of  education  for  all  of  our  students  here  at  Maui college  and  for  our  entire  County  of  Maui.  So  we  are  very  excited,  students  coming  from  around  the  State,  can  now  come  to  Maui  and experience  State-­of-­the-­Art,  laboratory  facilities.  The  science  building  is  named  "Ike-­Lea",  which  in  Hawaiian  means,  to  see.  The  new building  is  also  a  green  facility  with  solar  panels  and  a  living  green  roof  with  a  garden  with  grass  and  plants.  The  roof  also  features  light tubes  that  provide  natural  light  for  classrooms  below. Audience:  26,778  Runtime:  0:53 30-­Second  Ad  Equivalency:  $400  Calculated  Ad  Value:  $707 Calculated  Publicity  Value: $2,121  Placement:  Beginning KITV-­ABC Honolulu,  HI KITV  NEWS  AT  6 Jan  11  2013 06:00PM  HI [15:14]NEWS  HEADLINE:  A  26-­million  dollar  State-­of-­the-­Art  Science  Building  opened  its  doors  today  at  UHs  Maui  College. Community  leaders  college  officials  and  students  gathered  for  a  traditional  Hawaiian  blessing  late  this  afternoon.  The  33-­thousand-­ square-­foot  one-­story  building  houses  eight  modern  labs,  a  classroom,  lecture  and  study  hall,  and  offices  for  faculty  and  staff. SOUNDBITE:  Chancellor,  UH  Maui  College,  Clyde  Sakamoto,  "It  elevates  the  quality  of  education  for  all  of  our  students  here  at  Maui college  and  for  our  entire  County  of  Maui.  So  we  are  very  excited,  students  coming  from  around  the  state,  can  now  come  to  Maui  and experience  state-­of-­the-­  art,  laboratory  facilities.  The  science  building  is  named  "Ikelea",  which  in  Hawaiian  means  to  see.  The  new building  is  also  a  green  facility  with  solar  panels  and  a  living  green  roof  with  a  garden  with  grass  and  plants.  The  roof  also  features  light tubes  that  provide  natural  light  for  classrooms  below. Audience:  26,327  Runtime:  0:52 30-­Second  Ad  Equivalency:  $500  Calculated  Ad  Value:  $867 Calculated  Publicity  Value: $2,601  Placement:  Middle KGMB-­CBS Honolulu,  HI SUNRISE  ON  KGMB Dec  13  2012 07:00AM  HI [19:26]MORNING  NEWS  HEADLINE:  And  a  bio  chemist  has  found  an  an  antidote  for  a  box  jellyfish.  The  doctor  has  created  a treatment  to  stop  the  burning  sting  after  being  stung  herself  in  1997.  Were  told  it  can  work  with  minor  and  life  threatening  stings. Audience:  26,618  Runtime:  0:27 30-­Second  Ad  Equivalency:  $210  Calculated  Ad  Value:  $189 Calculated  Publicity  Value:  $567 Placement:  Middle KITV-­ABC Honolulu,  HI KITV  NEWS  THIS  MORNING Dec  13  2012 06:30AM  HI [8:15]MORNING  NEWS  HEADLINE:  You  know  youre  taking  chances  if  you  swim  8-­to-­12  days  after  a  full  moon,  thats  when  the  box jellyfish  are  swarming  but  now  a  University  of  Hawaii  researcher  says  she  can  ease  the  pain  of  a  sting  and  she  claims  its  better  than using  vinegar.  Biochemist  Angel  Yanagihara  created  this  first  ever  effective  topical  treatment  for  jellyfish  stings.  Shes  worked  on finding  a  treatment  ever  since  she  was  stung  by  a  jellyfish  14  years  ago.  Since  there  was  no  treatment  for  the  stings  she  was  treated with  temporary  remedies.  SOUNDBITE:  Dr.  Angel  Yanagihara.  "At  that  time  usually  the  approach  was  vinegar  and  meat  tenderizer  was used  I  think  the  ambulance  workers  also  put  saran  wrap  around  my  arm.  The  new  ointment  when  applied  to  the  stung  area  is  supposed to  stop  the  venom  in  its  tracks. Audience:  13,498  Runtime:  0:58 30-­Second  Ad  Equivalency:  $100  Calculated  Ad  Value:  $193 Calculated  Publicity  Value:  $579https://mail.google.com/mail/u/1/?ui=2&ik=9abc2f4073&view=pt&q=dmeisenz%40hawaii.edu&qs=true&search=query&th=13d9359cdfc1c00d 7/52
  • 8. 3/24/13 Peer News LLC Mail - Fwd: Dateline Media report Audience:  13,498  Runtime:  0:58 30-­Second  Ad  Equivalency:  $100  Calculated  Ad  Value:  $193 Calculated  Publicity  Value:  $579 Placement:  Beginning KGMB-­CBS Honolulu,  HI SUNRISE  ON  KGMB Dec  13  2012 05:30AM  HI [16:46]MORNING  TEASER:  The  choices  right  now  for  a  box  jelly  fish  sting  not  pretty.  Could  a  UH  professor  have  come  up  with  an easy  solution?  And  look  whos  decided  to  spend  their  Christmas  in  Hawaii. Audience:  19,283  Runtime:  0:27 30-­Second  Ad  Equivalency:  $210  Calculated  Ad  Value:  $189 Calculated  Publicity  Value:  $567 Placement:  Middle KHNL-­NBC Honolulu,  HI HAWAII  NEWS  NOW:  SUNRISE Dec  13  2012 05:30AM  HI [16:46]MORNING  TEASER:  The  choices  right  now  for  a  box  jelly  fish  sting  not  pretty.  Could  a  UH  professor  have  come  up  with  an easy  solution?  And  look  whos  decided  to  spend  their  Christmas  in  Hawaii. Audience:  5,335  Runtime:  0:27 30-­Second  Ad  Equivalency:  $120  Calculated  Ad  Value:  $108 Calculated  Publicity  Value:  $324 Placement:  Middle KHNL-­NBC Honolulu,  HI HAWAII  NEWS  NOW:  SUNRISE Dec  13  2012 05:30AM  HI [19:58]MORNING  NEWS  HEADLINE:  A  UH  biochemist  has  found  an  anti-­dote  for  a  box  jellyfish  sting.  After  a  14  year  quest  doctor angel  yanagihara  has  created  a  treatment  to  stop  the  burning  sting  after  being  stung  herself  in  19-­97.  For  both  minor  and  life-­ threatening  stings.  Its  now  being  tested  in  clinical  trials  and  will  one  day  be  available  on  the  market. Audience:  5,335  Runtime:  0:28 30-­Second  Ad  Equivalency:  $120  Calculated  Ad  Value:  $112 Calculated  Publicity  Value:  $336 Placement:  Middle KITV-­ABC Honolulu,  HI KITV  NEWS  AT  6 Dec  12  2012 06:00PM  HI TEASER:  Taking  the  pain  out  of  jellyfish  encounters,  up  next,  what  UH  researchers  say  can  help  ma  those  jellyfish  stings  ouch-­ [9:18] less.  Plus,  its  a  date  that  wont  come  around  for  another  century.  If  you  missed  out  on  getting  hitched  on  12-­12-­12,  well  tell  you  the  next unique  date  thats  being  booked  up  fast. Audience:  34,619  Runtime:  0:23 30-­Second  Ad  Equivalency:  $500  Calculated  Ad  Value:  $383 Calculated  Publicity  Value: $1,149  Placement:  Beginning KITV-­ABC Honolulu,  HI KITV  NEWS  AT  6 Dec  12  2012 06:00PM  HI [-­1:09]TEASER:  Major  effort  underway  to  get  new  signs,  new  routes,  and  a  new  level  of  safe  when  disaster  forces  you  to  evacuate! Plus,  Akakas  aloha,  SOUNDBITE:  Senator  Daniel  Akaka,  "We  say  a  hui  hou.  Hawaiis  Senator  gives  his  final  congressional  address and  UH  researchers  say  they  can  ease  the  sting  from  jellyfish.  What  they  just  developed  to  make  your  next  swim  less  painful. Audience:  34,619  Runtime:  0:24 30-­Second  Ad  Equivalency:  $500  Calculated  Ad  Value:  $400 Calculated  Publicity  Value: $1,200  Placement:  Beginning KHNL-­NBC Honolulu,  HI HAWAII  NEWS  NOW  AT  5:30 Dec  12  2012 05:30PM  HI [26:11]Change  the  channel  for  the  news  at  6  on  KGMB  with  these  stories:  solar  companies  in  Hawaii  cant  install  panels  fast  enough. Why  industry  experts  think  this  booming  business  will  cool  done  once  we  ring  in  the  new  year.  And  special  recognition  for  a  University  of Hawaii  scientist  who  has  developed  a  promising  treatment  for  those  painful  jellyfish  stings. Audience:  13,577  Runtime:  0:34 30-­Second  Ad  Equivalency:  $200  Calculated  Ad  Value:  $227 Calculated  Publicity  Value:  $681 Placement:  End KITV-­ABC Honolulu,  HI KITV  NEWS  AT  5 Dec  12  2012 05:00PM  HI [22:34]Plus  tweeting  from  the  Vatican.  What  the  Pope  had  to  say  to  all  his  followers.  Then  at  six,  an  influx  happens  once  a  month  but well  tell  you  about  the  new  product  thatll  help  ease  the  sting  from  jellyfish. Audience:  41,623  Runtime:  0:22 30-­Second  Ad  Equivalency:  $300  Calculated  Ad  Value:  $220 Calculated  Publicity  Value:  $660 Placement:  End KITV-­ABC Honolulu,  HI KITV  NEWS  AT  10:30 Dec  7  2012 10:30PM  HI [22:03]NEWS  HEADLINE:  Culinary  students  across  the  state  displayed  their  artistry,  skill,  and  creativity  today  at  the  Hawaii  Culinary Competition  Expo.  Participants  competed  in  a  variety  of  food  categories.  They  showed  off  their  talents  and  skills  and  they  also received  tips  for  success  from  renowned  chefs  and  judges.  SOUNDBITE:  KCC  Chef  Instructor,  Ala  Tsuchiyama,  Competitions  in general  really  help  them  to  organize  themselves,  to  push  themselves  to  the  next  level.  So  this  is  great  for  the  students  to  be  apart  of. Most  of  the  competitors  worked  through  the  night  on  their  entries.  Most  of  the  competitors  worked  through  the  night  on  their  entries. They  were  judged  based  on  points  and  were  awarded  gold,  silver,  or  bronze  medals.  There  are  currently  800  students  studying  arts  in Hawaii. Audience:  21,648  Runtime:  0:42 30-­Second  Ad  Equivalency:  $400  Calculated  Ad  Value:  $560 Calculated  Publicity  Value: $1,680  Placement:  End KITV-­ABC Honolulu,  HI KITV  NEWS  AT  6 Dec  7  2012 06:00PM  HIhttps://mail.google.com/mail/u/1/?ui=2&ik=9abc2f4073&view=pt&q=dmeisenz%40hawaii.edu&qs=true&search=query&th=13d9359cdfc1c00d 8/52
  • 9. 3/24/13 Peer News LLC Mail - Fwd: Dateline Media report Dec  7  2012 06:00PM  HI [13:59]NEWS  HEADLINE:  Culinary  students  across  the  state  displayed  their  artistry,  skill,  and  creativity  today  at  the  Hawaii  Culinary Competition  Expo.  Participants  competed  in  a  variety  of  food  categories  and  received  tips  for  success  from  renowned  chefs  and judges.  SOUNDBITE:  KCC  Chef  Instructor,  Ala  Tsuchiyama,  Competitions  in  general  really  help  them  to  organize  themselves,  to  push themselves  to  the  next  level.  So,  this  is  great  for  the  students  to  be  apart  of.  Most  of  the  competitors  worked  through  the  night  on  their entries.  Most  of  the  competitors  worked  through  the  night  on  their  entries.  They  were  judged  based  on  points  and  were  awarded  gold, silver,  or  bronze  medals.  There  are  currently  800  students  studying  arts  in  Hawaii. Audience:  34,619  Runtime:  0:41 30-­Second  Ad  Equivalency:  $500  Calculated  Ad  Value:  $683 Calculated  Publicity  Value: $2,049  Placement:  Middle KITV-­ABC Honolulu,  HI KITV  NEWS  THIS  MORNING Nov  26  2012 06:30AM  HI [0:06]It  cost  100-­thousand  dollars  to  publish  it  all  from  your  hard  earned  money.  That  story  and  more  coming  up  in  civil  beat.  And  lava enters  the  ocean  from  Kilauea  volcano  for  the  first  time  this  year.  Well  take  you  to  a  an  outdoor  classroom  where  students  see  first hand  this  amazing  creation  of  land.  Good  morning  and  welcome  back. Audience:  13,498  Runtime:  0:30 30-­Second  Ad  Equivalency:  $100  Calculated  Ad  Value:  $100 Calculated  Publicity  Value:  $300 Placement:  Beginning KITV-­ABC Honolulu,  HI KITV  NEWS  THIS  MORNING Nov  26  2012 06:30AM  HI [15:38]MORNING  NEWS  HEADLINE:  Lava  from  Kilauea  volcano  is  entering  the  ocean  for  the  first  time  this  year.  This  is  time  lapse video  from  "volcano  discovery  Hawaii".  The  lava  is  entering  the  ocean  about  a  third  of  a  mile  east  of  the  national  park  boundary  and about  3  miles  West  of  kalapana.  The  last  time  lava  entered  the  water  was  last  December.  Kilauea  volcano  will  soon  enter  its  30th  year of  continuous  eruption.  A  goldmine  for  scientists  eager  to  learn  the  secrets  of  earths  core  and  the  Mecca  for  future  volcanologists.  Its  a long,  hot  hike,  but  thats  part  of  the  curriculum  for  geology  students  at  UH  Hilo.  Only  after  trekking  several  miles  over  very  difficult terrain  will  you  get  close  to  flowing  lava.  SOUNDBITE:  UH  Hilo  Professor  Ken  Hon.  "We  can  read  about  things  in  the  book.  We  can  do math  equations  and  stuff  like  that  but  it  really  sets  it  off  for  people  when  they  can  actually  see  all  of  that  happen  in  front  of  their  eyes. SOUNDBITE:  UH  Hilo  Student  Bryan  Patterson.  "Were  out  here  just  taking  a  few  samples  getting  some  temperature  readings  mapping the  flow.  even  though  some  of  the  students  grew  up  around  active  flows,  the  pros  guide  them  in  safely  taking  measurements.  Protective clothing  and  fireproof  footwear  keep  the  young  scientists  from  harm,  but  theres  no  getting  around  feeling  the  intense  heat.  The  trekkers must  monitor  their  own  temperatures  and  hydration  levels. Audience:  13,498  Runtime:  1:23 30-­Second  Ad  Equivalency:  $100  Calculated  Ad  Value:  $277 Calculated  Publicity  Value:  $831 Placement:  Middle KITV-­ABC Honolulu,  HI KITV  NEWS  THIS  MORNING Nov  26  2012 05:30AM  HI [0:13]Activists  discover  evidence  of  American  made  brands  after  a  massive  factory  fire  in  bangladesh.  Did  US  companies  ignore  the warnings?  And  lava  enters  the  ocean  from  Kilauea  volcano  for  the  first  time  this  year.  Well  take  you  to  a  an  outdoor  classroom  where students  see  first  hand  this  amazing  creation  of  land.  Good  morning  and  welcome  back.  Time  now  is Audience:  6,466  Runtime:  0:45 30-­Second  Ad  Equivalency:  $100  Calculated  Ad  Value:  $150 Calculated  Publicity  Value:  $450 Placement:  Beginning KITV-­ABC Honolulu,  HI KITV  NEWS  THIS  MORNING Nov  26  2012 05:30AM  HI [10:09]MORNING  TEASER:  Coming  up  next  the  Big  Island  gets  even  bigger  new  video  of  lava  entering  the  ocean.  Plus  the  students using  the  active  volcano  as  a  classroom.  Stick  around.  Your  latest  news,  weather  and  traffic  is  coming  up. Audience:  6,466  Runtime:  0:30 30-­Second  Ad  Equivalency:  $100  Calculated  Ad  Value:  $100 Calculated  Publicity  Value:  $300 Placement:  Middle KITV-­ABC Honolulu,  HI KITV  NEWS  THIS  MORNING Nov  26  2012 05:30AM  HI [13:33]MORNING  NEWS  HEADLINE:  Lava  from  Kilauea  volcano  is  entering  the  ocean  for  the  first  time  this  year.  This  is  time  lapse video  from  "volcano  discovery  Hawaii".  The  lava  is  entering  the  ocean  about  a  third  of  a  mile  east  of  the  national  park  boundary  and about  3  miles  West  of  kalapana.  The  last  time  lava  entered  the  water  was  last  December.  Kilauea  volcano  will  soon  enter  its  30th  year of  continuous  eruption.  A  goldmine  for  scientists  eager  to  learn  the  secrets  of  earths  core  and  the  Mecca  for  future  volcanologists.  Its  a long,  hot  hike,  but  thats  part  of  the  curriculum  for  geology  students  at  UH  Hilo.  Only  after  trekking  several  miles  over  very  difficult terrain  will  you  get  close  to  flowing  lava.  SOUNDBITE:  UH  Hilo  Professor  Ken  Hon.  "We  can  read  about  things  in  the  book.  We  can  do math  equations  and  stuff  like  that  but  it  really  sets  it  off  for  people  when  they  can  actually  see  all  of  that  happen  in  front  of  their  eyes. SOUNDBITE:  UH  Hilo  Student  Bryan  Patterson.  "Were  out  here  just  taking  a  few  samples  getting  some  temperature  readings  mapping the  flow.  even  though  some  of  the  students  grew  up  around  active  flows,  the  pros  guide  them  in  safely  taking  measurements.  Protective clothing  and  fireproof  footwear  keep  the  young  scientists  from  harm,  but  theres  no  getting  around  feeling  the  intense  heat.  The  trekkers must  monitor  their  own  temperatures  and  hydration  levels. Audience:  6,466  Runtime:  2:29 30-­Second  Ad  Equivalency:  $100  Calculated  Ad  Value:  $497 Calculated  Publicity  Value:  $1,491 Placement:  Middle KGMB-­CBS Honolulu,  HI HAWAII  NEWS  NOW  AT  10 Nov  25  2012 10:00PM  HI [2:50]NEWS  HEADLINE:  Some  college  students  also  had  a  chance  to  see  Madame  Peles  work  this  weekend.  About  a  dozen University  of  Hawaii-­Hilo  students  from  a  volcanology  class  studied  a  flow  at  Kalapana.  They  learned  how  to  take  measurements  on active  volcanoes  and  how  to  read  properties  of  lava.  The  professor  of  the  class  says  nothing  compares  to  a  hands-­on  lesson. SOUNDBITE:  University  of  Hawaii-­Hilo  professor  Ken  Hon.  "We  can  read  about  things  in  a  book.  We  can  do  math  equations  and  stuff like  that  but  then  it  really  sets  it  off  for  people  when  they  can  actually  come  out  and  see  all  of  that  happen  before  their  eyes.https://mail.google.com/mail/u/1/?ui=2&ik=9abc2f4073&view=pt&q=dmeisenz%40hawaii.edu&qs=true&search=query&th=13d9359cdfc1c00d 9/52
  • 10. 3/24/13 Peer News LLC Mail - Fwd: Dateline Media report like  that  but  then  it  really  sets  it  off  for  people  when  they  can  actually  come  out  and  see  all  of  that  happen  before  their  eyes. SOUNDBITE:  University  of  Hawaii-­Hilo  student  Meghann  Decker.  "Its  definitely  an  experience  that  I  suggest  everybody  have.  You  get to  see  earth  being  created. Audience:  54,954  Runtime:  0:43 30-­Second  Ad  Equivalency:  $850  Calculated  Ad  Value:  $1,218 Calculated  Publicity  Value: $3,654  Placement:  Beginning KHNL-­NBC Honolulu,  HI HAWAII  NEWS  NOW  AT  TEN Nov  25  2012 10:00PM  HI [2:50]NEWS  HEADLINE:  Some  college  students  also  had  a  chance  to  see  Madame  Peles  work  this  weekend.  About  a  dozen University  of  Hawaii-­Hilo  students  from  a  volcanology  class  studied  a  flow  at  Kalapana.  They  learned  how  to  take  measurements  on active  volcanoes  and  how  to  read  properties  of  lava.  The  professor  of  the  class  says  nothing  compares  to  a  hands-­on  lesson. SOUNDBITE:  University  of  Hawaii-­Hilo  professor  Ken  Hon.  "We  can  read  about  things  in  a  book.  We  can  do  math  equations  and  stuff like  that  but  then  it  really  sets  it  off  for  people  when  they  can  actually  come  out  and  see  all  of  that  happen  before  their  eyes. SOUNDBITE:  University  of  Hawaii-­Hilo  student  Meghann  Decker.  "Its  definitely  an  experience  that  I  suggest  everybody  have.  You  get to  see  earth  being  created. Audience:  20,752  Runtime:  0:43 30-­Second  Ad  Equivalency:  $265  Calculated  Ad  Value:  $380 Calculated  Publicity  Value: $1,140  Placement:  Beginning KITV-­ABC Honolulu,  HI KITV  NEWS  AT  10 Nov  25  2012 10:00PM  HI [0:51]Its  a  goldmine  for  scientists  eager  to  learn  the  secrets  of  earths  core.  Its  no  wonder  the  Big  Island  is  the  mecca  for  future volcanologists.  Nats  of  walking  its  a  long,  hot  hike,  but  thats  part  of  the  curriculum  for  geology  students  at  University  of  Hawaii-­Hilo. Only  after  trekking  several  miles  over  very  difficult  terrain  will  you  get  close  to  flowing  lava.  SOUNDBITE:  University  of  Hawaii-­Hilo professor  Ken  hon.  "we  can  read  about  things  in  the  book.  We  can  do  math  equations  and  stuff  like  that  but  it  really  sets  it  off  for  people when  they  can  actually  see  all  of  that  happen  in  front  of  their  eyes.  Even  though  some  of  the  students  grew  up  around  active  flows,  the pros  guide  them  in  safely  taking  measurements.  There  is  no  room  for  error.  SOUNDBITE:  Student  Bryan  Patterson.  "were  out  here  just taking  a  few  samples  getting  some  temperature  readings  mapping  the  flow.  safety  is  Paramount. Audience:  25,885  Runtime:  1:16 30-­Second  Ad  Equivalency:  $400  Calculated  Ad  Value:  $1,013 Calculated  Publicity  Value: $3,039  Placement:  Beginning KFVE-­MNT Honolulu,  HI HAWAII  NEWS  NOW  AT  NINE Nov  25  2012 09:00PM  HI [2:13]NEWS  HEADLINE:  Some  college  students  also  had  a  chance  to  see  madame  Peles  work  this  weekend.  About  a  dozen University  of  Hawaii-­Hilo  students  from  a  volcanology  class  studied  a  flow  at  Kalapana.  They  learned  how  to  take  measurements  on active  volcanoes  and  how  to  read  properties  of  lava.  The  professor  of  the  class  says  nothing  compares  to  a  hands-­on  lesson. SOUNDBITE:  University  of  Hawaii-­Hilo  professor  Ken  Hon.  "We  can  read  about  things  in  a  book.  We  can  do  math  equations  and  stuff like  that  but  then  it  really  sets  it  off  for  people  when  they  can  actually  come  out  and  see  all  of  that  happen  before  their  eyes. SOUNDBITE:  University  of  Hawaii-­Hilo  student  Meghann  Decker.  "Its  definitely  an  experience  that  I  suggest  everybody  have.  You  get to  see  earth  being  created. Audience:  27,332  Runtime:  0:44 30-­Second  Ad  Equivalency:  $250  Calculated  Ad  Value:  $367 Calculated  Publicity  Value: $1,101  Placement:  Beginning KHNL-­NBC Honolulu,  HI HAWAII  NEWS  NOW  AT  5:30 Nov  25  2012 06:30PM  HI [16:27]NEWS  HEADLINE:  Some  college  students  also  had  a  chance  to  see  madame  peles  work  this  weekend.  About  a  dozen  uh-­Hilo students  from  a  volcanology  class  studied  a  flow  at  kalapana.  They  learned  how  to  take  measurements  on  active  volcanoes  and  how  to read  properties  of  lava.  The  professor  of  the  class  says  nothing  compares  to  a  hands-­on  lesson.  SOUNDBITE:  UH  Hilo  Professor  Ken Hon.  "We  can  read  about  things  in  a  book.  We  can  do  math  equations  and  stuff  like  that  but  then  it  really  sets  it  off  for  people  when  they can  actually  come  out  and  see  all  of  that  happen  before  their  eyes.  SOUNDBITE:  UH  Hilo  Student  Meghann  Decker.  "Its  definitely  an experience  that  I  suggest  everybody  have.  You  get  to  see  earth  being  created. Audience:  5,323  Runtime:  0:44 30-­Second  Ad  Equivalency:  $150  Calculated  Ad  Value:  $220 Calculated  Publicity  Value:  $660 Placement:  Middle KGMB-­CBS Honolulu,  HI HAWAII  NEWS  NOW  AT  5 Nov  25  2012 05:00PM  HI [2:12]NEWS  HEADLINE:  Some  college  students  also  had  a  chance  to  see  madame  peles  work  this  weekend.  About  a  dozen  uh-­Hilo students  from  a  volcanology  class  studied  a  flow  at  kalapana.  They  learned  how  to  take  measurements  on  active  volcanoes  and  how  to read  properties  of  lava.  The  professor  of  the  class  says  nothing  compares  to  a  hands-­on  lesson.  SOUNDBITE:  Professor  UH  Hilo  Ken Hon.  "We  can  read  about  things  in  a  book.  We  can  do  math  equations  and  stuff  like  that  but  then  it  really  sets  it  off  for  people  when  they can  actually  come  out  and  see  all  of  that  happen  before  their  eyes.  SOUNDBITE:  UH  Hilo  Student  Meghann  Decker.  "Its  definitely  an experience  that  I  suggest  everybody  have.  You  get  to  see  earth  being  created. Audience:  39,576  Runtime:  0:43 30-­Second  Ad  Equivalency:  $300  Calculated  Ad  Value:  $430 Calculated  Publicity  Value: $1,290  Placement:  Beginning KGMB-­CBS Honolulu,  HI HAWAII  NEWS  NOW  AT  5 Nov  25  2012 05:00PM  HI [-­1:58]TEASER:  Spills  into  the  sea.  And  thrillseekers  are  taking  risks  to  watch  new  land  being  created  right  before  their  eyes.  Also ahead  college  students  leave  the  classroom  behind  for  an  up  close  look  at  a  glowing  lava  flow.  All  that  and  an  underwater  epidemic.  A disease  thats  killing  coral  reefs  off  Kauai  is  causing  alarm. Audience:  39,576  Runtime:  1:50 30-­Second  Ad  Equivalency:  $300  Calculated  Ad  Value:  $1,100 Calculated  Publicity  Value: $3,300  Placement:  Beginninghttps://mail.google.com/mail/u/1/?ui=2&ik=9abc2f4073&view=pt&q=dmeisenz%40hawaii.edu&qs=true&search=query&th=13d9359cdfc1c00d 10/52
  • 11. 3/24/13 Peer News LLC Mail - Fwd: Dateline Media report KITV-­ABC Honolulu,  HI KITV  NEWS  AT  5 Nov  25  2012 05:00PM  HI [-­0:57]TEASER:  Next  five  a  close  look  at  lava  flowing  from  Kilauea.  Volcanologists  in  training  collect  data  as  part  of  their  UH  class. Plus  its  just  getting  started  folks  the  new  Thanksgiving  shopping  numbers  just  came  in.  How  retailers  are  doing  so  far  this  holiday season. Audience:  32,264  Runtime:  1:30 30-­Second  Ad  Equivalency:  $250  Calculated  Ad  Value:  $750 Calculated  Publicity  Value: $2,250  Placement:  Beginning KITV-­ABC Honolulu,  HI KITV  NEWS  AT  5 Nov  25  2012 05:00PM  HI [4:59]Its  a  goldmine  for  scientists  eager  to  learn  the  secrets  of  earths  core.  Its  no  wonder  the  Big  Island  is  the  Mecca  for  future volcanologists.  Its  a  long,  hot  hike,  but  thats  part  of  the  curriculum  for  geology  students  at  uh  Hilo.  Only  after  trekking  several  miles over  very  difficult  terrain  will  you  get  close  to  flowing  lava.  SOUNDBITE:  UH  Hilo  Professor  Ken  Hon.  "we  can  read  about  things  in  the book.  We  can  do  math  equations  and  stuff  like  that  but  it  really  sets  it  off  for  people  when  they  can  actually  see  all  of  that  happen  in front  of  their  eyes.  Even  though  some  of  the  students  grew  up  around  active  flows.  the  pros  guide  them  in  safely  taking  measurements. There  is  no  room  for  error.  SOUNDBITE:  UH  Hilo  Student  Bryan  Patterson.  "were  out  here  just  taking  a  few  samples  getting  some temperature  readings  mapping  the  flow.  safety  is  Paramount. Audience:  32,264  Runtime:  1:22 30-­Second  Ad  Equivalency:  $250  Calculated  Ad  Value:  $683 Calculated  Publicity  Value: $2,049  Placement:  Beginning KGMB-­CBS Honolulu,  HI HAWAII  NEWS  NOW  AT  10 Nov  17  2012 10:00PM  HI [15:35]NEWS  HEADLINE:  These  keiki  got  some  hands-­on  fun  learning  about  bugs  with  "Gene-­ius"  day  at  the  University  of  Hawaii  at Manoa.  About  50  kids  participated  in  the  "bug  off"  activity  looking  at  insects  and  getting  to  build  their  own  models.  The  goal  is  to  excite students  about  science  through  the  biotechnology  outreach  program. Audience:  36,989  Runtime:  0:20 30-­Second  Ad  Equivalency:  $850  Calculated  Ad  Value:  $567 Calculated  Publicity  Value: $1,701  Placement:  Middle KHNL-­NBC Honolulu,  HI HAWAII  NEWS  NOW  AT  TEN Nov  17  2012 10:00PM  HI [15:35]NEWS  HEADLINE:  These  keiki  got  some  hands-­on  fun  learning  about  bugs  with  "Gene-­ius"  day  at  the  University  of  Hawaii  at Manoa.  About  50  kids  participated  in  the  "bug  off"  activity  looking  at  insects  and  getting  to  build  their  own  models.  The  goal  is  to  excite students  about  science  through  the  biotechnology  outreach  program. Audience:  19,406  Runtime:  0:20 30-­Second  Ad  Equivalency:  $265  Calculated  Ad  Value:  $177 Calculated  Publicity  Value:  $531 Placement:  Middle KFVE-­MNT Honolulu,  HI HAWAII  NEWS  NOW  AT  NINE Nov  17  2012 09:00PM  HI [11:52]NEWS  HEADLINE:  These  keiki  got  some  hands-­on  fun  learning  about  bugs  with  "Gene-­ius"  day  at  the  University  of  Hawaii  at Manoa.  About  50  kids  participated  in  the  "Bug  Off"  activity  looking  at  insects  and  getting  to  build  their  own  models.  The  goal  is  to excite  students  about  science  through  the  biotechnology  outreach  program.  SOUNDBITE:  7-­Year  Old  Student,  William  Keane,  "I  learned that  bugs  usually  have  spiracles  and  other  kinds  of  senses.  Parents  can  sign  their  keiki  up  for  other  activities  like  plant  cell  and  DNA labs  every  Saturday  at  UH. Audience:  21,655  Runtime:  0:41 30-­Second  Ad  Equivalency:  $250  Calculated  Ad  Value:  $342 Calculated  Publicity  Value: $1,026  Placement:  Middle KGMB-­CBS Honolulu,  HI HAWAII  NEWS  NOW  AT  5 Nov  17  2012 05:00PM  HI [11:39]NEWS  HEADLINE:  These  keiki  got  some  hands-­on  fun  learning  about  bugs  with  "Gene-­ius"  Day  at  the  University  of  Hawaii  at Manoa.  About  50  kids  participated  in  the  "Bug  Off"  activity  looking  at  insects  and  getting  to  build  their  own  models.  The  goal  is  to excite  students  about  science  through  the  biotechnology  outreach  program.  SOUNDBITE:  7-­Year-­Old  Student,  William  Keane,  "I  learned that  bugs  usually  have  spiracles  and  other  kinds  of  senses.  Parents  can  sign  their  keiki  up  for  other  activities  like  Plant  Cell  and  DNA Labs  every  Saturday  at  UH. Audience:  32,811  Runtime:  0:37 30-­Second  Ad  Equivalency:  $300  Calculated  Ad  Value:  $370 Calculated  Publicity  Value: $1,110  Placement:  Middle KHNL-­NBC Honolulu,  HI HAWAII  NEWS  NOW  AT  FIVE Nov  17  2012 05:00PM  HI [11:39]NEWS  HEADLINE:  These  keiki  got  some  hands-­on  fun  learning  about  bugs  with  "Gene-­ius"  Day  at  the  University  of  Hawaii  at Manoa.  About  50  kids  participated  in  the  "Bug  Off"  activity  looking  at  insects  and  getting  to  build  their  own  models.  The  goal  is  to excite  students  about  science  through  the  biotechnology  outreach  program.  SOUNDBITE:  7-­Year-­Old  Student,  William  Keane,  "I  learned that  bugs  usually  have  spiracles  and  other  kinds  of  senses.  Parents  can  sign  their  keiki  up  for  other  activities  like  Plant  Cell  and  DNA Labs  every  Saturday  at  UH. Audience:  8,657  Runtime:  0:37 30-­Second  Ad  Equivalency:  $150  Calculated  Ad  Value:  $185 Calculated  Publicity  Value:  $555 Placement:  Middle KGMB-­CBS Honolulu,  HI HAWAII  NEWS  NOW  AT  10 Nov  15  2012 10:00PM  HI [21:25]NEWS  HEADLINE:  Happy  birthday  to  one  of  the  most  unique  medical  schools  in  the  country.  The  Department  of  Nativehttps://mail.google.com/mail/u/1/?ui=2&ik=9abc2f4073&view=pt&q=dmeisenz%40hawaii.edu&qs=true&search=query&th=13d9359cdfc1c00d 11/52
  • 12. 3/24/13 Peer News LLC Mail - Fwd: Dateline Media report [21:25]NEWS  HEADLINE:  Happy  birthday  to  one  of  the  most  unique  medical  schools  in  the  country.  The  Department  of  Native Hawaiian  Health  at  the  John  A  Burns  School  of  Medicine  celebrated  its  tenth  anniversary  tonight.  Its  the  only  medical  school program  in  the  nation  thats  focuses  on  improving  the  health  of  an  indigenous  people.  96-­Percent  of  the  doctors  that  go  through  it  stay and  work  in  Hawaii.  96-­Percent  of  the  doctors  that  go  through  it  stay  and  work  in  Hawaii.  The  department  wants  to  expand  across  the state.  SOUNDBITE:  chair  Dr.  J.  Keaweaimoku  Kaholokula.  "In  order  to  do  that,  we  need  to  go  where  people  live,  work,  play.  In  the schools,  in  real  work  settings. Audience:  55,976  Runtime:  0:46 30-­Second  Ad  Equivalency:  $850  Calculated  Ad  Value:  $1,303 Calculated  Publicity  Value: $3,909  Placement:  End KHNL-­NBC Honolulu,  HI HAWAII  NEWS  NOW  AT  TEN Nov  15  2012 10:00PM  HI [21:25]NEWS  HEADLINE:  Happy  birthday  to  one  of  the  most  unique  medical  schools  in  the  country.  The  Department  of  Native Hawaiian  Health  at  the  John  A  Burns  School  of  Medicine  celebrated  its  tenth  anniversary  tonight.  Its  the  only  medical  school program  in  the  nation  thats  focuses  on  improving  the  health  of  an  indigenous  people.  96-­Percent  of  the  doctors  that  go  through  it  stay and  work  in  Hawaii.  96-­Percent  of  the  doctors  that  go  through  it  stay  and  work  in  Hawaii.  The  department  wants  to  expand  across  the state.  SOUNDBITE:  chair  Dr.  J.  Keaweaimoku  Kaholokula.  "In  order  to  do  that,  we  need  to  go  where  people  live,  work,  play.  In  the schools,  in  real  work  settings. Audience:  20,784  Runtime:  0:46 30-­Second  Ad  Equivalency:  $265  Calculated  Ad  Value:  $406 Calculated  Publicity  Value: $1,218  Placement:  End KITV-­ABC Honolulu,  HI KITV  NEWS  AT  10 Nov  15  2012 10:00PM  HI [9:22]NEWS  HEADLINE:  Helping  the  health  of  Native  Hawaiians.  The  University  of  Hawaii  kicked  off  its  10-­year  anniversary  of establishing  the  Department  of  Native  Hawaiian  Health.  Community  members  gathered  at  the  John  A  Burns  school  of  Medicine  this evening  to  celebrate  the  milestone.  Jabsom  hopes  its  department  will  continue  to  tackle  health  issues  native  hawaiians  and  Pacific islanders  face  including  higher  rates  of  disease  than  other  groups.  SOUNDBITE:  JABSOM  chair  Dr.  J.  Keaweaimoku  Kaholokula.  "In order  to  do  that,  we  need  to  go  where  people  live,  work,  play.  In  the  schools,  in  real  work  settings. Audience:  26,595  Runtime:  0:46 30-­Second  Ad  Equivalency:  $400  Calculated  Ad  Value:  $613 Calculated  Publicity  Value: $1,839  Placement:  Beginning KITV-­ABC Honolulu,  HI KITV  NEWS  AT  10:30 Nov  8  2012 10:30PM  HI [12:48]NEWS  HEADLINE  SPORTS:  SOUNDBITE:  Rainbow  Warriors  player  Isaac  Fotu.  SOUNDBITE:  Rainbow  Warriors  head  coach  Gib Arnold.  University  of  Hawaii  mens  basketball  team  held  a  pep  rally  today,  outside  Campus  Center.  Rainbow  Warriors  hoping  to  drum up  student  body  support.  Teams  regular  season  tips  off  tomorrow  night  against  Maryland  Eastern  Shore,  opening  night  of  the  48th Rainbow  Classic. Audience:  21,648  Runtime:  0:26 30-­Second  Ad  Equivalency:  $400  Calculated  Ad  Value:  $347 Calculated  Publicity  Value: $1,041  Placement:  Middle KGMB-­CBS Honolulu,  HI HAWAII  NEWS  NOW  AT  10 Nov  8  2012 10:00PM  HI [31:40]NEWS  HEADLINE  SPORTS:  Announcer:  "A  610"  center  from  Angola,  Vander  Joaquiiiiiiim!  Earlier  today,  the  basketball  Bows held  a  pep  rally-­esque  meet  and  greet  with  their  fellow  students  to  increase  awareness  and  drum  up  support  for  their  season,  which opens  up  tomorrow  night  at  the  Stan  Sheriff  Center.  SOUNDBITE:  Rainbow  Warriors  player  Isaac  Fotu.  "Its  really  important  the  crowd can  be  like  a  sixth  man  in  the  game  and  get  us  pumped  up. Audience:  55,976  Runtime:  0:54 30-­Second  Ad  Equivalency:  $850  Calculated  Ad  Value:  $1,530 Calculated  Publicity  Value: $4,590  Placement:  Beginning KHNL-­NBC Honolulu,  HI HAWAII  NEWS  NOW  AT  TEN Nov  8  2012 10:00PM  HI [31:40]NEWS  HEADLINE  SPORTS:  Announcer:  "A  610"  center  from  Angola,  Vander  Joaquiiiiiiim!  Earlier  today,  the  basketball  Bows held  a  pep  rally-­esque  meet  and  greet  with  their  fellow  students  to  increase  awareness  and  drum  up  support  for  their  season,  which opens  up  tomorrow  night  at  the  Stan  Sheriff  Center.  SOUNDBITE:  Rainbow  Warriors  player  Isaac  Fotu.  "Its  really  important  the  crowd can  be  like  a  sixth  man  in  the  game  and  get  us  pumped  up. Audience:  20,784  Runtime:  0:54 30-­Second  Ad  Equivalency:  $265  Calculated  Ad  Value:  $477 Calculated  Publicity  Value: $1,431  Placement:  Beginning KFVE-­MNT Honolulu,  HI HAWAII  NEWS  NOW  AT  NINE Nov  8  2012 09:00PM  HI [26:38]TEASER:  The  basketball  Bows  get  ready  for  their  season  opener  by  hanging  out  on  campus.  And  the  Wahine  volleyball  team looks  to  stay  sharp  in  a  long  stretch  of  days  between  conference  matches. Audience:  26,035  Runtime:  0:17 30-­Second  Ad  Equivalency:  $350  Calculated  Ad  Value:  $198 Calculated  Publicity  Value:  $594 Placement:  End KFVE-­MNT Honolulu,  HI HAWAII  NEWS  NOW  AT  NINE Nov  8  2012 09:00PM  HI [30:44]NEWS  HEADLINE  SPORTS:  Announcer:  "A  610"  center  from  Angola,  Vander  Joaquiiiiiiim!  Earlier  today,  the  basketball  Bows held  a  pep  rally-­esque  meet  and  greet  with  their  fellow  students  to  increase  awareness  and  drum  up  support  for  their  season  which  opens up  tomorrow  night  at  the  Stan  Sheriff  Center.  SOUNDBITE:  Rainbow  Warriors  player  Isaac  Fotu.  "its  really  important  the  crowd  can  be like  a  sixth  man  in  the  game  and  get  us  pumped  up. Audience:  26,035  Runtime:  0:53 30-­Second  Ad  Equivalency:  $350  Calculated  Ad  Value:  $618 Calculated  Publicity  Value:https://mail.google.com/mail/u/1/?ui=2&ik=9abc2f4073&view=pt&q=dmeisenz%40hawaii.edu&qs=true&search=query&th=13d9359cdfc1c00d 12/52

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