Naked on the dance floorAdapting and thriving in the new media environment<br />CloWillaerts, 21 November 2009, PersonalDe...
CloWillaerts<br />@bnox<br />http://www.bnox.beBelgianbloggersince 2004<br />http://www.targetwomen.be marketing manager a...
3 challenges <br />Time<br />Place <br />Trust <br />
1. Time<br />Old internet: web as an archive<br />Social media: the realtime web <br />News and opinions travelat the spee...
2. Place<br />Europeanpolitics are forced to belocal<br />Language issues<br />Cultural differences<br />Europeanpolitics:...
3. Trust<br />Markets are conversations<br />Many-to-many communication model<br />Humanvoices<br />Relationships<br />Tr...
Naked on the dance floor<br />Be honest about your goals and motivations<br />Honesty, authenticity<br />Take time to buil...
Thankyou<br />@bnox<br />clo@bnox<br />
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Naked On The Dance Floor - Adapting And Thriving In The New Media Environment Clo Willaerts

Speaker slides for PDFEurope Conference on 21 November, Barcelona
Published on: Mar 3, 2016
Published in: News & Politics      Business      Technology      
Source: www.slideshare.net


Transcripts - Naked On The Dance Floor - Adapting And Thriving In The New Media Environment Clo Willaerts

  • 1. Naked on the dance floorAdapting and thriving in the new media environment<br />CloWillaerts, 21 November 2009, PersonalDemocracy Forum Europe<br />
  • 2. CloWillaerts<br />@bnox<br />http://www.bnox.beBelgianbloggersince 2004<br />http://www.targetwomen.be marketing manager atSanoma Magazines Belgium<br />http://www.brusselsgirlgeekdinner.beBelgianchapter of informal network for girl geeks<br />
  • 3. 3 challenges <br />Time<br />Place <br />Trust <br />
  • 4. 1. Time<br />Old internet: web as an archive<br />Social media: the realtime web <br />News and opinions travelat the speed of light<br />« A quick and cheap way to campaign »<br />« Instant succes »<br />Seealso: 3. Trust<br />
  • 5. 2. Place<br />Europeanpolitics are forced to belocal<br />Language issues<br />Cultural differences<br />Europeanpolitics: out of touchwith user base<br />But the web is a « global village »<br />
  • 6. 3. Trust<br />Markets are conversations<br />Many-to-many communication model<br />Humanvoices<br />Relationships<br />Transparencyterror:<br />Ibuquity of camera phones & bandwidth<br />Whereabouts (location awaredevices)<br />
  • 7. Naked on the dance floor<br />Be honest about your goals and motivations<br />Honesty, authenticity<br />Take time to buildyourpersonal story<br />Find the hangout places of your audience<br />Identify and get to know the real influentials in your area<br />Focus on what sticks in Google organicsearch<br />Learn how to dance<br />Find the balance betweenprivacy vs public life<br />
  • 8. Thankyou<br />@bnox<br />clo@bnox<br />

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