National Union of Journalists Presentation (part 2)
Published on: Mar 3, 2016
Transcripts - National Union of Journalists Presentation (part 2)
NUJ Presentation pt 2
In order for the consumer to trust the journalist or the newspaper they must be credible.
In order to be credibly, they must have reliable sources, and have show proof of their sources
in their article. As well as having a reliable source they must gain their information fairly.
Journalists must make sure that all their information is truthful and accurate. Newspapers will
often show a political preference, but they must make sure that this isn’t getting in the way of
Objectivity is referring to how impartial the journalism is. Everyone has their own beliefs and
values, though these can sometimes spill over to their news stories. Journalists must be
always be impartial, unprejudiced and unbiased. They must also always make sure it is clear in
their writing what is fact and what is opinion.
When covering a story, journalists may only tell one side of a story that follows their beliefs,
and what they want their audience to believe. This could create harmful misconceptions of
people, and damage people for life. People may complain about stories that have ruined their
reputation, however quite often the damage has already been done before the newspaper
has chance to put it right.
Facing legal action can be damaging to a newspaper. It is possible that they could face a fine,
or that the entire newspaper could be shut down. If the consumer his lost their trust in the
newspaper, then they will no longer buy that newspaper.
The Daily Mail are often guilty of prejudice and bias based on their political views. The Daily
Mail are a right wing newspaper, sharing views with political parties such as UKIP. They often
let their views distort the story being told, rather than being impartial.
Only telling one side of the story is not fair nor balanced, which is something important for a
newspapers credibility. People may not trust them if they are caught out being unfair and
telling a story one way to play with the truth.
Journalists must tell their story as accurately as possible. Distorting the truth in anyway, or
getting facts incorrect could be breaching Libel. Breaching libel is punishable by law, and could
end up damaging a newspaper forever, as well as damaging the lives of the people or person
affected by the inaccurate story published. Newspapers can face extremely large fines, and
may never be trusted again by their readers.
Back in 2008, the Daily Mail published a story that falsely accused business man Andy Miller of
winning a lucrative IT contract with the Met unfairly through his friendship with Sir Ian Blair,
the former Metropolitan police commissioner. The Daily Mail face of fine of up to £3m.
To be as accurate as possible, journalists must check their facts with their sources to prevent
publishing anything that isn’t true. They must also check through their writing thoroughly to
make sure that their writing tells an accurate story, making sure that there is no room for
The main quality that defines journalism is truthfulness. If journalists are not truthful, then they
aren't being proper journalists.
A journalist may want to tell lies in their story to damage the life of a particular person/people.
This could be for a number of reasons, it could be because of political differences, or it could be
more personal than that. Journalists may also lie to make someone else look better than they
are. They may be lying to cover up something bad that someone has done.
Its immoral to tell lies that could be damaging, especially for the purpose of entertainment. It is
not only immoral, but illegal. If the person/people affected presses charges against the
newspaper then the story published will not only have been damaging for that person/people
but for the newspaper. The public could lose trust in the newspaper and stop purchasing it.
Fairness and Balance
Journalists will usually have their own opinions, but this should not get in the way of how
that they write their stories. Journalists must always write in a way that is fair and
They must not try to tell a story from an angle that agrees with their opinion. They must
also tell both sides of a story. It is only fair for the public to hear the truth, and to be given
the opportunity to make up their own mind.
Bias and prejudice is a big issue in journalism, and should be taken seriously. Someones
prejudices could get in the way of the way their write their story. They could write it in a
way that promotes the hate and discrimination of a particular person or group of people.
Journalists should always be mindful of the way that their stories make particular people
come off, and they must consider how the public may react to their story.