Narrative
Structures
Teaser Trailer
Narrative
• The narrative, in general, is the storyline. This applies to TV
shows, books, and many other things, as well a...
Narrative Structures in Teaser Trailers
• Closed endings: Of the main narrative structures seen in films, it would be unli...
Narrative Structures in Teaser Trailers
• Anti-realist: The idea of anti-reality would be common to have in a teaser trail...
Sources
• Star Wars: The Force Awakens – Teaser Trailer
o https://www.youtube.com/watch?v=wCc2v7izk8w
• The Lord of the Ri...
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Narrative Structures in Teaser Trailers

A2 Media - Narrative Structures in Teaser Trailers. The Hobbit: The Battle of the Five Armies. Avengers: Age of Ultron
Published on: Mar 3, 2016
Published in: Education      
Source: www.slideshare.net


Transcripts - Narrative Structures in Teaser Trailers

  • 1. Narrative Structures Teaser Trailer
  • 2. Narrative • The narrative, in general, is the storyline. This applies to TV shows, books, and many other things, as well as films. • They can be categorised into quite a few different types, including: single-strand, multi-strand, and quite commonly, linear narrative structures that are used in films to tell the story, often using a three act structure. More commonly seen in TV series, but also becoming somewhat more common in films is the use of open endings, which allows the narrative to continue. This is seen in two-part films or trilogies. • Others include anti-realist and realist, which create escapism and verisimilitude, respectively.
  • 3. Narrative Structures in Teaser Trailers • Closed endings: Of the main narrative structures seen in films, it would be unlikely to see a closed ending. A closed ending is the resolution of the film, and featuring this would spoil the end of the film, and therefore going to see the film would not be necessary. It does not tease the audience, as a teaser trailer is meant to. For this reason, it would be extremely rare to find an example teaser trailer for this. • Linear: If the film is linear, and uses the format of ‘equilibrium, disruption, equilibrium’, it would be more likely to show the disruption in the film, to excite and entice the audience, and attract their attention. This is seen frequently in the teaser trailer for Star Wars: The Force Awakens. To see the setting and equilibrium in that setting would allow the audience to see more of the storyline, and this would be more likely in a theatrical trailer, since that has more time to provide a more detailed premise of the film to the audience. • Realist: I think that the structure of anti-reality/reality would be fairly common to see in a teaser trailer. Since reality allows the audience to relate to the characters and situations, teasing this idea of reality would make a teaser trailer more successful since it entices the audience by offering perhaps familiar situations.
  • 4. Narrative Structures in Teaser Trailers • Anti-realist: The idea of anti-reality would be common to have in a teaser trailer to be successful (only if necessary, like if the film being advertised was a sci-fi/fantasy) since allowing the audience to see content that allows them to escape will entice them and excite them to find out more about the film, since they like the idea of escapism, and experiencing an exciting fantasy world. Examples of these films are again Star Wars: The Force Awakens. The film is told in a world of science fiction, and the teaser for the film shows aspects of the genre, developing the narrative structure of anti-reality. • Multi-strand narrative: The Lord of the Rings is a good example of a multi-strand narrative in a film. This is mainly shown in the second an third films of the trilogy. The films cut between the action of gathering an army, featuring Gandalf/Aragorn/Legolas/etc. and the film also follows the story of trying to destroy the ring and travelling to Mordor. However, the film arguably focuses slightly more on Frodo and Sam trying to destroy the ring. This is somewhat seen also in The Hobbit series of films. In terms of seeing this in a teaser trailer, this is also seen in the editing of the teaser for the second film. The different narratives are grouped together, featuring Frodo and Sam separately to the other characters, apart from one very short clip. For the final film, the teaser (which was half the length of the second film’s teaser), this does not happen. Instead, it features all of the characters together, in a very quick pace to build hype for the release of the final film. • The different strands are linked for the trailer. Considering this difference, and whether or not the film we advertise through the teaser trailer has a multi-strand narrative, there will be a decision to be made of which structure to use. Although the teaser trailer only contributes minutely to the success of the film, it may be worth basing the decision on which structure was used in either film, and the success if achieved. In this case, the third film, The Return of the King, was the more successful of the two films. However, again, this may not be a reliable factor to base the decision on, since the greater success of the third film could have relied upon the success of the second.
  • 5. Sources • Star Wars: The Force Awakens – Teaser Trailer o https://www.youtube.com/watch?v=wCc2v7izk8w • The Lord of the Rings: The Two Towers – Teaser Trailer o https://www.youtube.com/watch?v=cG-1Gtus7KQ