Magically
Interested, Willing
& Experienced
Youth Involvement in
Downtown
Revitalization
About Us
Stephanie Waples
Hometown: Danville, IA
College: Iowa State University
Major: Architecture
Minor: Sustainabi...
OVERVIEW
Identifying the Problems of Youth Involvement
The Central Problem
 The lack of youth involvement in downtown
communities and the downtown’s inability to
connect with a...
The Importance of Youth Involvement
 Eventually, we will be the ones preserving the
history and shaping the community.
 ...
Reasons for the Lack of Youth Involvement
 Communication between generations is either
ineffective or absent.
 Each gene...
Lack of Communication
 Societal level
 Institutional level
 Individual level
Motivations and Interests
 Young people desire an interconnected and
culturally-rich living environment with access
to di...
Societal and Technological Change
 As a whole, the older generations are lacking
in utilization of social media, the Inte...
Societal and Technological Change
 Society is changing so rapidly that 20-25 year
olds are already nostalgic.
 “The Toy ...
Other Issues
 Social stigmas and exclusion
• Sometimes the younger generation has acquired
negative connotations in the e...
Do you want young people?
 Or do you want young people who think like
older people?
 Understand that there are pros and ...
People Are Not Magically…
 Interested: Interest begins with community
acceptance and inclusion
 Willing: There has to be...
THE YOUTH PERSPECTIVE
Potential Solutions
Potential Solutions
 Work with schools and universities to develop
interest early on with young people.
 Bring attractiv...
Potential Solutions
 Develop Young Professional and Intern
programs to attract young people to live in the
community.
 U...
Potential Solutions
 Promote or enact volunteer organizations that
involve young people (examples include
cleanup efforts...
Potential Solutions
 Create interesting, creative competitions that
will get people involved and also better the
downtown...
THE DO’S AND DON’TS
Helpful Hints
Do’s and Don’ts
 DO create fun annual
events that will bring
in visitors from
outside the town (car
shows, bike races,
et...
Do’s and Don’ts
 DO offer cheap (or
free!) food. It’s a
surefire way to get
youths to attend.
 DON’T plan activities
tha...
Do’s and Don’ts
 DO provide free wifi
throughout the
downtown. It can
increase the usage of
social media to
promote the
d...
Do’s and Don’ts
 DO have dining,
entertainment, and
residences all near
each other. A
walkable downtown is
a more active ...
Do’s and Don’ts
 DO keep in mind that
our funds are limited.
Have at least a few
locations that are low
cost dining and
s...
Do’s and Don’ts
 DO attempt to involve
younger people in
planning committees
and development
meetings. Talk to the
young ...
Do’s and Don’ts
 DO be willing to take
a chance and trust
members of our
generation.
 DON’T categorize all
of us based o...
CONCLUSION
A Quick Recap
The Problem and Its Causes
 Younger generations are not being utilized as
effectively as they could be to revitalize
down...
The Solutions
 Open up the lines of communication. Get the
young people involved in the community to
assist in attracting...
A Final Thought
 Remain open-minded about the young
generation. We believe that our generation is
a currently untapped re...
Questions?
of 31

Preserve Iowa Summit

Published on: Mar 4, 2016
Source: www.slideshare.net


Transcripts - Preserve Iowa Summit

  • 1. Magically Interested, Willing & Experienced Youth Involvement in Downtown Revitalization
  • 2. About Us Stephanie Waples Hometown: Danville, IA College: Iowa State University Major: Architecture Minor: Sustainability Conner Brakeville Hometown: Mediapolis, IA College: University of Northern Iowa Major: History and Public Administration Minor: Political Science
  • 3. OVERVIEW Identifying the Problems of Youth Involvement
  • 4. The Central Problem  The lack of youth involvement in downtown communities and the downtown’s inability to connect with and attract young generations is detrimental to the community as a whole.
  • 5. The Importance of Youth Involvement  Eventually, we will be the ones preserving the history and shaping the community.  Future economic advantages: A large population of young people means a strong customer base for years to come.  Opportunity for community investment: Young people will be searching for residences and are interested in culturally-rich downtown areas.
  • 6. Reasons for the Lack of Youth Involvement  Communication between generations is either ineffective or absent.  Each generation’s motivations and interests are misunderstood by the other.  Societal and technological change has proceeded much more rapidly than in previous years. This has widened the gap between the generations and magnified the problem.
  • 7. Lack of Communication  Societal level  Institutional level  Individual level
  • 8. Motivations and Interests  Young people desire an interconnected and culturally-rich living environment with access to dining, entertainment, etc.  Community is important to us. Most young people are willing to sacrifice a lot for a chance to live in a good community.  Most 20-somethings’ lifestyles place an emphasis on independence, individuality, and discovery.
  • 9. Societal and Technological Change  As a whole, the older generations are lacking in utilization of social media, the Internet, and other prevalent forms of technology.  Younger generations thrive on this – we don’t know a world without it.  We argue that the gap between generations now is greater than in previous generations. Therefore, more effort is required from both parties to work together effectively.
  • 10. Societal and Technological Change  Society is changing so rapidly that 20-25 year olds are already nostalgic.  “The Toy Story 3 Theory” • Movies • Music • Video games
  • 11. Other Issues  Social stigmas and exclusion • Sometimes the younger generation has acquired negative connotations in the eyes of community leaders and older generations (careless, irresponsible, reckless, ignorant, etc.) • Ergo, youth involvement is prevented (in businesses, residences, activities, etc.).
  • 12. Do you want young people?  Or do you want young people who think like older people?  Understand that there are pros and cons to attracting young people, just as there are attracting older people. We argue that the benefits outweigh the drawbacks.
  • 13. People Are Not Magically…  Interested: Interest begins with community acceptance and inclusion  Willing: There has to be an effort from both parties to garner willingness • This is a two-way street  Experienced: If this generation is not even given a chance and is ignored, how will we ever mature? Give us more opportunities. • Entry-level positions and internships
  • 14. THE YOUTH PERSPECTIVE Potential Solutions
  • 15. Potential Solutions  Work with schools and universities to develop interest early on with young people.  Bring attractive businesses into downtowns that will appeal to the younger generations (music, movies, gaming, clothing, cafés, bars, etc.).  Invest in businesses that will provide stable job opportunities for young professionals.
  • 16. Potential Solutions  Develop Young Professional and Intern programs to attract young people to live in the community.  Use our generation’s nostalgia to your advantage.  When brainstorming or organizing events geared towards young people, involve at least one young person in the process from the beginning.
  • 17. Potential Solutions  Promote or enact volunteer organizations that involve young people (examples include cleanup efforts, painting murals and park benches, focus groups, etc.).  Hire a person in a downtown organization to focus on promoting youth involvement (preferably someone who is that age).  Use marketing effectively to both reach the correct audience and interest them.
  • 18. Potential Solutions  Create interesting, creative competitions that will get people involved and also better the downtown.  Promote an area for nightlife activities.  Provide bicycle and jogging paths since young people like to remain physically fit.
  • 19. THE DO’S AND DON’TS Helpful Hints
  • 20. Do’s and Don’ts  DO create fun annual events that will bring in visitors from outside the town (car shows, bike races, etc.)  DON’T charge high admission to these events (if any!)
  • 21. Do’s and Don’ts  DO offer cheap (or free!) food. It’s a surefire way to get youths to attend.  DON’T plan activities that require a lot of rules and conformity. Activities that allow independence will appeal to the youth more.
  • 22. Do’s and Don’ts  DO provide free wifi throughout the downtown. It can increase the usage of social media to promote the downtown.  DON’T plan events or activities that focus on team-building or that feel too young for your target audience.
  • 23. Do’s and Don’ts  DO have dining, entertainment, and residences all near each other. A walkable downtown is a more active and safer downtown.  DON’T only advertise your downtown within the downtown area. If you’re looking to get new people involved, you have to advertise elsewhere.
  • 24. Do’s and Don’ts  DO keep in mind that our funds are limited. Have at least a few locations that are low cost dining and shopping that will appeal to that customer base.  DON’T ignore or belittle advice from the young generation. You could lose a valuable asset.
  • 25. Do’s and Don’ts  DO attempt to involve younger people in planning committees and development meetings. Talk to the young people in your community to get a feel for what they desire.  DON’T shut down communication pathways. More communication is better as well as essential for this type of situation.
  • 26. Do’s and Don’ts  DO be willing to take a chance and trust members of our generation.  DON’T categorize all of us based on stereotypes and outliers.
  • 27. CONCLUSION A Quick Recap
  • 28. The Problem and Its Causes  Younger generations are not being utilized as effectively as they could be to revitalize downtowns, due to the following: • Lack of communication • Lack of understanding • Speed of changes in the world today • Social stigmas and exclusion
  • 29. The Solutions  Open up the lines of communication. Get the young people involved in the community to assist in attracting more young people.  Market effectively and in the right locations.  Understand your targeted demographic; make greater efforts in knowing what young people need/want to make your downtown more attractive.  If apparent, overcome social stigmas
  • 30. A Final Thought  Remain open-minded about the young generation. We believe that our generation is a currently untapped resource that could greatly benefit downtowns.
  • 31. Questions?

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