15miles Helps Guide Farmers Insurance’ Social-Marketing Strategy WithZyngaFarmers Insurance Group of Companies®, partnered...
Farmers is a trade name and may refer to Farmers Group, Inc. or the Farmers Exchanges, as the case may be.Farmers Group, I...
Contact InformationMonica Ho877-753-0015Online Web 2.0 VersionYou can read the online version of this press release here. ...
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Press Release: Farmers Insurance, Zynga & 15miles

This press release highlights a unique partnership between TMP Directional Marketing/15miles, Farmers Insurance and Zynga (a social-gaming company). As you read this document, please keep in mind that several changes were made once the final/approved copy left my desk; I had no control over formatting and/or copy revisions at that point, which resulted in a few on-screen errors.
Published on: Mar 4, 2016
Published in: Business      
Source: www.slideshare.net


Transcripts - Press Release: Farmers Insurance, Zynga & 15miles

  • 1. 15miles Helps Guide Farmers Insurance’ Social-Marketing Strategy WithZyngaFarmers Insurance Group of Companies®, partnered with social-marketing agency 15miles, tocreate an industry-first campaign for the brand to engage players of the popular FarmVillesocial-gaming platform.New York (PRWEB) October 19, 2010 — Farmers Insurance Group of Companies®, the country’s third-largestinsurer, partnered with social-marketing agency 15miles, the interactive-services division of New York-basedTMP Directional Marketing, to create an industry-first campaign for the brand to engage players of the popularFarmVille social-gaming platform.Zynga, an internationally recognized interactive-gaming company, produces the FarmVille game exclusivelyfor Facebook, an online-social-networking company. Through a unique partnership between Zynga andFarmers, the 64 million FarmVille players will have an opportunity to click on and acquire a virtual version ofthe Farmers Insurance Airship named Eureka. By placing the Airship on their interactive-gaming farms, usersreceive 10-day protection to keep their virtual crops from withering. The campaign, which is scheduled to runfor 10 days, began on October 18, 2010.15miles and Farmers have partnered on various interactive-marketing projects in the past, including strategicdevelopment of social-media initiatives, corporate implementation and personalized Facebook pages for localagents. As part of the overall social-media strategy, 15miles and Farmers viewed Zynga’s widely used networkand its well-known FarmVille brand as key leverage points.“Not only does this innovative use of branding mark the first time an insurance provider will enter Zynga’sonline-gaming space, but we are excited to be part of an effort to connect the Farmers brand with a newsegment of highly engaged consumers, young and old,” said 15miles President Gregg Stewart. “Together withthe Airship, which features the largest use of Farmers’ logo in company history, and Farmers’ recent social-media push, we feel this campaign complements our overall efforts to increase awareness of Farmers in theinteractive marketplace.”“This is an exciting way for us to offer virtual protection which mirrors the real world protection we provide tomillions of people everyday with our home, automobile, business and life insurance products,” said KevinKelso, Chief Marketing Officer of Farmers Group Inc. “In addition to this partnership with FarmVille,Facebook users can “like” Farmers Insurance and enter to win a ride on the real Farmers Airship.”Until November 15, 2010 fans have a chance to win a ride for themselves and a companion on the world’slargest airship, by logging onto facebook.com/farmersinsurance.15miles15miles is the interactive-services division of TMP Directional Marketing, which is the largest local-search-marketing agency. Its online- and mobile-search solutions, which range from Internet Yellow Pages and local-listings management to social-media marketing and search-engine optimization, position national brands at theforefront of targeted consumers’ search results for increased lead generation and sales. For more informationabout 15miles’ interactive-marketing services, please visit 15miles.com.About Farmers Insurance Group Inc.PRWeb ebooks - Another online visibility tool from PRWeb
  • 2. Farmers is a trade name and may refer to Farmers Group, Inc. or the Farmers Exchanges, as the case may be.Farmers Group, Inc., a management and holding company, along with its subsidiaries, is wholly owned by theZurich Financial Services Group. The Farmers Exchanges are three reciprocal insurers (Farmers InsuranceExchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates,owned by their policyholders, and managed by Farmers Group, Inc. and its subsidiaries. For more informationabout Farmers, visit our Web site at farmers.com or Facebook.com/FarmersInsurance .### Page 2/3If you have any questions regarding information in these press releases please contact the company listed in the press release. Our complete disclaimerappears here - PRWeb ebooks - Another online visibility tool from PRWeb
  • 3. Contact InformationMonica Ho877-753-0015Online Web 2.0 VersionYou can read the online version of this press release here. Page 3/3If you have any questions regarding information in these press releases please contact the company listed in the press release. Our complete disclaimerappears here - PRWeb ebooks - Another online visibility tool from PRWeb

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