Crossplatform
Journalism/Content
2014 Sessions Week Two
Feb 3 2014
Edinburgh Napier University
@mainjournalism @craigmcgi...
Brand you...
@mainjournalism @craigmcgill
Brand me...
@mainjournalism @craigmcgill
Brand me...
@mainjournalism @craigmcgill
The online journalist needs
restraint
• Are your online accounts personal or work?
• Are your online accounts open or lock...
Online Guidelines
http://socialmediagovernance.com/policies.php
@mainjournalism @craigmcgill
Brand you
@mainjournalism @craigmcgill
Using online to save you time
@mainjournalism @craigmcgill
Better ways of tweeting
@mainjournalism @craigmcgill
Hootsuite
@mainjournalism @craigmcgill
Twitter
@mainjournalism @craigmcgill
Hootsuite
@mainjournalism @craigmcgill
Hootsuite
@mainjournalism @craigmcgill
What’s trending?
@mainjournalism @craigmcgill
What’s trending?
@mainjournalism @craigmcgill
What’s trending?
@mainjournalism @craigmcgill
What’s trending?
@mainjournalism @craigmcgill
What’s trending?
@mainjournalism @craigmcgill
What’s trending?
@mainjournalism @craigmcgill
What’s trending?
@mainjournalism @craigmcgill
What’s trending?
@mainjournalism @craigmcgill
What’s trending?
@mainjournalism @craigmcgill
What’s trending?
@mainjournalism @craigmcgill
Create your own
@mainjournalism @craigmcgill
RSS
@mainjournalism @craigmcgill
Feedly for RSS
@mainjournalism @craigmcgill
Flipboard
@mainjournalism @craigmcgill
Editorial Calendar
@mainjournalism @craigmcgill
Editorial Calendar
@mainjournalism @craigmcgill
How to fill it
@mainjournalism @craigmcgill
How to fill an Editorial Calendar
@mainjournalism @craigmcgill
How to fill an Editorial Calendar
@mainjournalism @craigmcgill
How to fill an Editorial Calendar
@mainjournalism @craigmcgill
Seeding material...
@mainjournalism @craigmcgill
Seeding or Buffering?
@mainjournalism @craigmcgill
Buffer
@mainjournalism @craigmcgill
If This Then That...
@mainjournalism @craigmcgill
If This Then That...
@mainjournalism @craigmcgill
If This Then That...
@mainjournalism @craigmcgill
If This Then That...
@mainjournalism @craigmcgill
If This Then That...
@mainjournalism @craigmcgill
Tasks
• Google yourself and two phrases you’d like
to rank for - do you appear on page 1, 2 or 3?
• Set up Hootsuite
• Cre...
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Napier CrossPlatform Content week two - Journalist as a brand

This week, the CrossPlatform Journalism and Content module looks at online branding for journalists with a quick look at how they should be online before moving on to advice maximising their time online, ensuring they are seen in the right places. You can follow the course on Twitter @mainjournalism and the course lecturer Craig McGill @craigmcgill. A version with audio is available on YouTube.
Published on: Mar 3, 2016
Published in: Education      Technology      
Source: www.slideshare.net


Transcripts - Napier CrossPlatform Content week two - Journalist as a brand

  • 1. Crossplatform Journalism/Content 2014 Sessions Week Two Feb 3 2014 Edinburgh Napier University @mainjournalism @craigmcgill
  • 2. Brand you... @mainjournalism @craigmcgill
  • 3. Brand me... @mainjournalism @craigmcgill
  • 4. Brand me... @mainjournalism @craigmcgill
  • 5. The online journalist needs restraint • Are your online accounts personal or work? • Are your online accounts open or locked? • Do you have suitable material - including the pictures - on your work-related accounts? • Do you give yourself guidelines for what you can and cannot say online? @mainjournalism @craigmcgill
  • 6. Online Guidelines http://socialmediagovernance.com/policies.php @mainjournalism @craigmcgill
  • 7. Brand you @mainjournalism @craigmcgill
  • 8. Using online to save you time @mainjournalism @craigmcgill
  • 9. Better ways of tweeting @mainjournalism @craigmcgill
  • 10. Hootsuite @mainjournalism @craigmcgill
  • 11. Twitter @mainjournalism @craigmcgill
  • 12. Hootsuite @mainjournalism @craigmcgill
  • 13. Hootsuite @mainjournalism @craigmcgill
  • 14. What’s trending? @mainjournalism @craigmcgill
  • 15. What’s trending? @mainjournalism @craigmcgill
  • 16. What’s trending? @mainjournalism @craigmcgill
  • 17. What’s trending? @mainjournalism @craigmcgill
  • 18. What’s trending? @mainjournalism @craigmcgill
  • 19. What’s trending? @mainjournalism @craigmcgill
  • 20. What’s trending? @mainjournalism @craigmcgill
  • 21. What’s trending? @mainjournalism @craigmcgill
  • 22. What’s trending? @mainjournalism @craigmcgill
  • 23. What’s trending? @mainjournalism @craigmcgill
  • 24. Create your own @mainjournalism @craigmcgill
  • 25. RSS @mainjournalism @craigmcgill
  • 26. Feedly for RSS @mainjournalism @craigmcgill
  • 27. Flipboard @mainjournalism @craigmcgill
  • 28. Editorial Calendar @mainjournalism @craigmcgill
  • 29. Editorial Calendar @mainjournalism @craigmcgill
  • 30. How to fill it @mainjournalism @craigmcgill
  • 31. How to fill an Editorial Calendar @mainjournalism @craigmcgill
  • 32. How to fill an Editorial Calendar @mainjournalism @craigmcgill
  • 33. How to fill an Editorial Calendar @mainjournalism @craigmcgill
  • 34. Seeding material... @mainjournalism @craigmcgill
  • 35. Seeding or Buffering? @mainjournalism @craigmcgill
  • 36. Buffer @mainjournalism @craigmcgill
  • 37. If This Then That... @mainjournalism @craigmcgill
  • 38. If This Then That... @mainjournalism @craigmcgill
  • 39. If This Then That... @mainjournalism @craigmcgill
  • 40. If This Then That... @mainjournalism @craigmcgill
  • 41. If This Then That... @mainjournalism @craigmcgill
  • 42. Tasks • Google yourself and two phrases you’d like to rank for - do you appear on page 1, 2 or 3? • Set up Hootsuite • Create columns for relevant hashtags, other journalists, lists - share in the forums • Find at least four RSS feeds to follow • Create your own editorial calendar • Read links in Course Module @mainjournalism @craigmcgill